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BlacklerRoberts Ltd

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  • How Do I Measure Success? How Do I Measure Success? Jim Roberts - Director and Founder, BlacklerRoberts Recorded: Mar 18 2015 41 mins
    Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?

    In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.