Testing is a key element of any marketing initiative and is often reiterated through the common mantra ‘Test it, test it again and finally test it’. User Acceptance Testing (UAT) of a new marketing solution is critical in the success and capability of your marketing efforts, so how is this approached and when do you know you have succeeded or not?
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In this session, Jim Roberts will look at the key elements and approach to the testing and validation of a marketing solution. He will explore the best approach, the key elements to consider, and how to determine a successful test.