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PR Newswire

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  • Mapping Communications Strategies to Resonate With the New Buyer Mapping Communications Strategies to Resonate With the New Buyer Ken Wincko, SVP, Marketing, PR Newswire; Adam B. Needles, Chief Strategy Officer & Principal, ANNUITAS Recorded: May 14 2015 51 mins
    Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning that your brand's PR strategy needs to be working in tandem with marketing campaigns. As buyer behavior continues to change, marketers are re-examining their campaign and product launch strategy to incorporate PR storytelling tactics.

    Join us as we discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.

    During this webinar we will discuss:

    • How to influence behavior through authentic and transparent content
    • The evolution of earned media, and how to harness it
    • The role of distribution as the missing link to any content plan
  • Tactics for Maximizing the Results of Your Press Releases Tactics for Maximizing the Results of Your Press Releases PR Newswire Recorded: Apr 29 2015 60 mins
    Press releases have the potential to yield enormous benefits for an organization, including building online visibility and driving long-term brand exposure in addition to securing media coverage. But in order to obtain these results, the news release your organization publishes must be engaging, conducive, and inspire social sharing.

    Learn how to create press releases that can compete with the best of the web's content for audience attention. This webinar will dive deep into press release tactics, including:

    - Writing headlines that do more than just grabbing attention - they inspire action
    - How to construct your news release copy to channel the interest of your readers
    - Strategies for optimizing content for maximum search engine benefit for your brand
  • How to Drive Demand Generation with PR Tactics How to Drive Demand Generation with PR Tactics PR Newswire Recorded: Apr 29 2015 52 mins
    As PR and marketing communications are often competing for budget with demand generation and marketing technology, it is important to better understand the impact of PR and branding on demand and lead generation. The ability to engage new prospects and existing customers with your brand at a high level builds awareness, generates qualified leads, influences buying decisions and ultimately drive revenue.

    By re-thinking the role and impact of public relations, PR and marketing professionals can more proactively help to drive demand by creating and distributing quality content to create engagement and build the sales pipeline.