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  • Getting Your House In Order During A CMS Migration
    Getting Your House In Order During A CMS Migration
    Lisa Welchman and David Hobbs Recorded: Jul 3 2015 58 mins
    A content management system migration offers the perfect opportunity to set yourself up for long term content success.

    In this webinar, Lisa Welchman is joined by Website Transformation Consultant, David Hobbs, to discuss how to leverage a CMS migration to establish enforceable standards for your website.

    In this session they explore:

    - Using rules to make content decisions during a migration (so you can continue to use these on an ongoing basis).
    - Getting the bones right on your new site, rather than fixating on what your site looks like upon relaunch
    - Leveraging the migration to create a shared website vision before migrating, rather than sweeping differences and problems under the carpet just to re-appear later.
  • Digital Policies & Standards: What They Are And Why You Need Them
    Digital Policies & Standards: What They Are And Why You Need Them
    Lisa Welchman and Kristina Podnar Recorded: Jul 2 2015 61 mins
    Policies, standards and guidelines are all things we consultants like to talk about all the time. But, sometimes it's hard to tell the difference between them.

    In this webinar, information management expert, Kristina Podnar, and digital governance strategist, Lisa Welchman, will examine the differences between policies and standards, guidelines and procedures, and discuss when to use them based on desired outcomes.
  • Analytics & Digital Governance
    Analytics & Digital Governance
    Lisa Welchman, President of Digital Governance Solutions, ActiveStandards and Phil Kemelor, Senior Manager, Ernst & Young Recorded: Jun 9 2015 57 mins
    Phil Kemelor - digital analytics executive and thought leader and digital governance strategist Lisa Welchman, discuss how decisions driven by the intersection of analytics and digital governance can drive tangible improvements to your online channel initiatives.

    You'll learn:

    • How to use digital analytics for evaluating the overall health of your online program's customer experience, channel optimization, marketing and product development initiatives.
    • What elements of digital governance practice create strong digital analytics programs.
    • Audience Q&A

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