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Business Intelligence and Data Analytics

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  • Embedded Analytics: A New Approach for Getting Value From Your Data
    Embedded Analytics: A New Approach for Getting Value From Your Data Alex Woodie, Editor at Datanami, Daniel Mintz, Chief Data Evangelist at Looker Recorded: Apr 27 2017 50 mins
    Embedded analytics is not new, but the technology for integrating charts, reports, dashboards, and self-service exploration has evolved considerably in the past 5 years. Today, companies in every industry are strengthening relations with customers and suppliers by productizing their data to make it accessible where people need it, when people need it.

    In this webinar you'll learn about:

    - The evolution of embedded analytics
    - Applications and use cases for embedded analytics
    - Whether to build or buy analytics to embed in applications
    - Technology today that is making it possible to monetize data
  • Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions
    Power to the People: A Stack to Empower Every User to Make Data-Driven Decisions Daniel de Sybel, CTO, Infectious Media, Karol Ussher, Partnerships, Google Cloud, Zev Lebowitz, Sales Engineer, Looker Recorded: Feb 23 2017 61 mins
    Infectious Media runs on data. But, as an ad-tech company that records hundreds of thousands of web events per second, they have to deal with data at a scale not seen by most companies. You can not make decisions with data when people need to write manual SQL only for queries take 10-20 minutes to return. Infectious Media made the switch to Google BigQuery and Looker and now every member of every team can get the data they need in seconds.

    Infectious Media will share:

    - Why they chose their current stack
    - Why faster data means happier customers
    - Advantages and practical implications of storing and processing that much data
    - More!
  • Cohort Analysis: Get the Most Out of Your Data
    Cohort Analysis: Get the Most Out of Your Data Looker Recorded: May 31 2016 66 mins
    By analyzing a cohort, you can discern patterns across the customer journey and answer any number of questions — which marketing channels delivered the highest-value customers? At what point do users stop engaging? Where is fraud coming from and how do we shut it down?

    In this webinar, Looker and Avant discuss the value of cohort analysis, tips and tricks to get the most out of it and specific examples of cohort analyses done by Avant.

    Some topics covered:
    -How Avant used cohort analysis to identify and optimize their key acquisition channels
    -How Avant identified sophisticated fraud rings by cohorting applications by banking and network data
    -Best practices for using cohort analysis to bubble-up insights
    -How to identify where cohort analysis could help your business
  • Advanced Analytics of Sales Data
    Advanced Analytics of Sales Data Rich Taylor, Looker’s Senior Director of Operations & Marketing and Kevin Marr, Senior Looker Data Analyst Recorded: May 4 2016 60 mins
    If your company is like many others, you have embraced Salesforce.com (SFDC) as your CRM tool. You can’t live without it. All your lead and customer information, in one handy place. But...How does your current pipeline compare to this time last year? Last qtr? Which of your field reps are demonstrating the greatest success, and in what areas? You have become painfully aware of the limitations of one of your most important data sources.

    Rich Taylor, Looker’s Senior Director of Operations & Marketing (and a long time SFDC user), chats with Kevin Marr, Senior Looker Data Analyst discussing the ways we, as well as our customers, use Looker to get the most out of data captured by SFDC.

    Better ways to leverage your SFDC Data with Looker:

    - Snapshots of pipeline: Develop a clear understanding of the business, trends over time, and pipeline vs. target analysis.

    - Conversion Rates: view them at each step of the sales funnel, and compare them across teams, individuals, and timeframes.

    - Identifying trends: Project the probability of pipeline closing over time.

    - Rep Specific Dashboards: Compare a single rep to team and the entire sales org on multiple factors, including customer health for improved and proactive customer retention.
  • Beyond Data Discovery - The Value Unlocked by Modern Data Modeling
    Beyond Data Discovery - The Value Unlocked by Modern Data Modeling Zach Taylor, Product Manager, Looker & Talal Assir, Senior Data Analyst, Looker Recorded: Apr 29 2016 46 mins
    The focus of modern business intelligence has been self-service; pushing data into the hands of end users more quickly with more accessible user interfaces so they can get answers fast and on their own. This has helped alleviate a major BI pain point: centralized, IT-dominated solutions have been too slow and too brittle to serve the business.

    What has been masked is a lack of innovation in data modeling. Data modeling is a huge, valuable component of BI that has been largely neglected. In this webinar, we discuss Looker’s novel approach to data modeling and how it powers a data exploration environment with unprecedented depth and agility.

    Topics covered include:
    -A new architecture beyond direct connect
    -Language-based, git-integrated data modeling
    -Abstractions that make SQL more powerful and more efficient

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