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The CMO Agenda | 7 Ways to Improve Customer Retention and Other Revenue KPIs
Kris Nagel | Senior Vice President, Worldwide Field Operations, Vindicia
As a CMO relying on recurring revenue, your success is reflected in the numbers. You win when you attract more subscribers or members, see an excellent return on customer acquisition costs, and retain customers longer. Traditional methods will take you to a certain level of success. But to push performance even higher, you need to…
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