In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.
This is The Membership Economy.
Author Robbie Kellman Baxter, author of: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue describes strategies on how to turn ordinary customers into members for life.
She will share some key concepts from her book, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, was published by McGraw-Hill (March 2015).
In the webinar Robbie will describe how to:
•Turn digital subscriptions into forever sales
•Build an online community your customers will love
•Develop new loyalty programs that really pay off
•Transform freemium users into superusers
•Create a self-generating revenue stream
•Keep memberships and profits growing for years to come
Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.