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Referral Research & Best Practices

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  • Amplifinity Explained
    Amplifinity Explained
    Josh Swenson Recorded: Mar 1 2019 2 mins
    Untap high-value, low-cost growth with Amplifinity's referral automation software.
  • How to Identify and recruit referral sources that actually refer
    How to Identify and recruit referral sources that actually refer
    Mike Garrison, President, Garrison Sales Consulting & Larry Angeli, CRO, Amplifinity Recorded: Oct 19 2017 49 mins
    Referrals are great in concept, but how do you build a consistent pipeline from them? Sales and marketing professionals will want to tune in to this roundtable interview with referral coaching and selling expert Mike Garrison, President of Garrison Sales Consulting and Larry Angeli, CRO for Amplifinity who uses referral selling with his sales team and advises clients on approach.

    These experts will be asked:
    >How do you identify good referral sources?
    >What is the value proposition for them to refer?
    >How should you approach and recruit them?
    >How can marketing help sales to do this?
    >How can you ensure a steady flow of referrals?
  • Actionable Insights on Partner Referrals: Takeaways from the benchmark report
    Actionable Insights on Partner Referrals: Takeaways from the benchmark report
    Trisha Winter, CMO, Amplifinity Recorded: Sep 26 2017 49 mins
    Join Trisha Winter, CMO of Amplifinity, as she shares the data from the analysis of all referral partner programs run on the Amplifinity referral platform and what the data means for those that want to get more high quality leads from their partner network.

    Trisha will cover:
    > Details behind the data
    > Key findings from analysis
    > Lessons learned for marketers running referral partner programs
  • Actionable Insights on Customer Referrals: Takeaways from the benchmark report
    Actionable Insights on Customer Referrals: Takeaways from the benchmark report
    Trisha Winter, CMO, Amplifinity Recorded: Sep 21 2017 49 mins
    Join Trisha Winter, CMO of Amplifinity, as she shares the data from the analysis of all customer referral programs run on the Amplifinity referral platform and what the data means for those that want to get more high quality leads from their customers.

    Trisha will cover:
    > Details behind the data
    > Key findings from analysis
    > Lessons learned for marketers running customer referral programs
  • Accelerating Channel Success with Referral Partners
    Accelerating Channel Success with Referral Partners
    Kathy Contreras, Sr. Research Director for Channel Marketing Strategies, SiriusDecisions and Trisha Winter, CMO, Amplifinity Recorded: Jul 20 2017 49 mins
    Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.

    What you'll learn:
    - Key decision points for building a partner referral program
    - Best practices from successful programs
    - Performance benchmarks for referral partner programs
  • Customers: Your Most Important Source of Demand
    Customers: Your Most Important Source of Demand
    Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies and Trisha Winter, CMO, Amplifinity Recorded: Jun 22 2017 49 mins
    Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies, will share research and methodology behind the value that customers can bring to your company if engaged with strategically. A new data report on the performance of B-to-B customer referral programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will prove with data the case for leveraging customers for demand generation and the results seen by companies that are running this as an always on channel.

    What you'll learn:
    - Why peers are critical to creating demand
    - How to engage with customers to help create demand
    - Performance benchmarks for customer referral programs
    - Case study examples and business impact
  • Best Practices to Integrate Referrals into Sales
    Best Practices to Integrate Referrals into Sales
    Trisha Winter, CMO and Ben Michael, Lead Software Architect Recorded: Oct 25 2016 47 mins
    As presented at Dreamforce 2016: Referral marketing is becoming a standard part of the lead generation mix. For companies with sales teams, this means enabling sales to play a key role and that includes making it easy for them to obtain and track referrals in Salesforce. This session will showcase how 3 companies have successfully integrated referral programs into their sales teams and explains the integration with Salesforce that allows them to drive high quality leads at scale.
  • TSYS Case Study: Constructing a Referral Channel for Organic Growth
    TSYS Case Study: Constructing a Referral Channel for Organic Growth
    Andrew Brabec, Marketing Manager, TSYS Merchant Solutions Recorded: Sep 15 2016 35 mins
    With continuing pressure from sales to produce more high-quality leads, referral programs are being used by B2B marketers to meet demand. TSYS shares their experience in starting a referral program for their customers, employees and partners. They’ll share how they got started in referral marketing and how they changed their program design as referrals became an important part of their marketing mix.

    In this presentation you’ll learn:
    • Why and how TSYS got started in referral marketing
    • How TSYS architected their referral program and how this changed as it matured
    • The future plans for TSYS referral programs to continue to grow demand creation
  • Key Steps to Get Revenue from Sales and Marketing Alignment
    Key Steps to Get Revenue from Sales and Marketing Alignment
    Trisha Winter, CMO, Amplifinity and Josh Evans, SVP of Sales, Velocify Recorded: Aug 11 2016 47 mins
    Smarketing. It’s the new buzz term for Sales and Marketing alignment that lots of people are talking about, but few are addressing tangible steps to get value from it. In this webinar we bring a software Marketing and Sales Executive together to outline key steps to increase the maturity and corresponding benefit from Smarketing.
    What you’ll learn:
    •3 levels of Smarketing maturity (3 C’s)
    •Actionable steps to take to reach each level
    •Technology that can help you get full value from alignment
  • How CableOne and Mosquito Squad promote their referral programs
    How CableOne and Mosquito Squad promote their referral programs
    Joel Van Haaften, Amplifinity, Ashley White, CableOne, Karin Harrison, Mosquito Squad Recorded: May 31 2016 49 mins
    Referral programs can be a consistent channel for high quality lead generation, but only if marketing does their part to promote it. Cable One Business and Mosquito Squad join Amplifinity to discuss how they promote their referral programs and drive success.

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