The influence economy has changed the way we buy things—forever. Consumers, not marketers, now own the buyer's journey, and over 80% of marketers have turned to influencer marketing, to engage consumers and drive sales. Influencer marketing is so prevalent, it was recently featured on a CBS "60 Minutes" segment titled, "The Influencers."
Read more >
Join Katie Paulsen, VP, Influencer Marketing at RhythmOne, Chloe DiVita, Chief of Everything at BlogPaws and Laura Smous, Head of Product Marketing at TapInfluence, as they show you how to stay relevant and play by the new rules of engagement. They'll cover trends driving influencer marketing in and how to work with a partner and platform to create an influencer marketing strategy that is both meaningful and measurable for 2017.
Whether you are just getting started or upping your game, you'll learn:
- Top Influencer Marketing Predictions for your 2017 marketing strategy
- Why audience targeting and micro-influencers are vital to your strategy
- How to turn influencers from a one-time resource to a creative engine
- How to leverage emerging social platforms and real-time social, without succumbing to hype