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YP Marketing Solutions - National Markets

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  • From Store Visits to Audience Insights: Getting the Most from your Mobile Campai
    From Store Visits to Audience Insights: Getting the Most from your Mobile Campai
    Derek Zabbia, Jason Uechi, Courtney Hubbard Recorded: May 12 2016 55 mins
    It’s not enough to simply use data, analytics and insights to inform your mobile strategy. To be truly effective, you need a clear understanding of the ever-shifting consumer journey. Tracking store visits at the individual store level is essential to mobile and offline attribution and can provide actionable insights that can be used in campaign strategy and planning.
    Watch the Adweek replay and join YP and data-driven marketing agency Ansira (formerly Sq1) for a discussion of best practices in mobile campaign optimization, the nuances of the current path to purchase, and how consumers now zigzag across devices, platforms and channels. You’ll learn:
    •How location, context and device can identify new opportunities for your consumers.
    •Best practices for tracking store visits and aggregating and analyzing audience data to obtain valuable insights.
    •How to use campaign data to develop predictive models to improve future results and return on ad spend.
  • Mastering the Data that Matters
    Mastering the Data that Matters
    Doug Miller, Rocket Fuel’s VP Analytics, and Derek Zabbia, VP YP Marketing Solutions, Leo Scullin, VP, MMA Recorded: Feb 26 2016 62 mins
    When diving into the deep end of display ad audience targeting, you can’t afford to waste time and resources on data that doesn’t matter. Join Digiday, YP, Rocket Fuel and the Mobile Marketing Association to learn which types of data perform best in each channel and at each step of the consumer journey and how local search can give your customers the final push to purchase. Plus, we'll break down industry case studies from major brands and agencies who are already putting relevant data to work.
  • How to get audience insights and maximum ROI with Private Marketplace
    How to get audience insights and maximum ROI with Private Marketplace
    Luke Edson, YP Marketing Solutions - SVP National Markets & Nicole Scaglione, OpenX - Director of Buyer Development Recorded: Jul 21 2015 53 mins
    Private Marketplaces represents the best of programmatic. You can get brand safety, higher priority, transparent inventory, and exclusive access to YP audience segments when buying inventory on preferred terms from YP’s Private Marketplace.  Luke Edson, Senior VP Marketing Solutions at YP, will share insight on YP’s exclusive audience, and how advertisers can access inventory on preferred terms through their Demand Side Platform. OpenX, a global leader in building programmatic advertising marketplaces, will also be joining the webinar. Nicole Scaglione, Director of Buyer Development at OpenX, will discuss best practices that help deals scale and generate optimal campaign results. You will be able to leverage these insights and tips to optimize your private marketplace deals and access exclusive YP inventory. 

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