The era of big data and predictive analytics is clearly upon sales and marketing professionals, representing a transformative paradigm shift for sales and marketing teams. No longer can salespeople rely on relationships and other soft factors to target and close business. Marketing has to move beyond one-off campaigns and brand advertising.
Big data and predictive analytics technologies represent the opportunity to turn the tables. In other words, sales and marketing can finally become more about math than magic.
Join this discussion with Barbara Giamanco, CEO of Social Centered Selling, Peter Mollins, VP Marketing, Knowledge Tree, and Melissa Treier, VP Product Sales, Information Builders. You will learn how to:
- Justify big data and predictive analytics as part of your organization's sales and marketing strategy
- Leverage insights from big data to accurately target high-value prospects in marketing campaigns, keep existing customers on board through account-based marketing strategies, and expand existing opportunities
- Improve sales forecasting accuracy using more than "gut feel," relying on real-time sales data visualizations