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dotmailer: Email Marketing Automation Experts

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  • Don't be a copywronger! The dos and don'ts of effective email marketing copy
    Don't be a copywronger! The dos and don'ts of effective email marketing copy
    Aparna Gray & Beatrice Ellefsen Recorded: Oct 24 2018 27 mins
    Creating copy for marketing emails is no easy job. And let’s face it, not everybody is a natural copywriter. However, it’s critical that your email content is relevant and engaging so that your emails are opened and acted on.

    Join us for our webinar: Don't be a copywronger. Where we'll be discussing the dos and don'ts when it comes to writing engaging copy, helping you to send better emails now.

    Join our webinar to:

    • Learn five tips to help you write better content

    • Discover which one of your emails is the most important and learn how to optimise it

    • See strong content examples to help you become a copy-RIGHT-er!

    Presenters:
    Aparna Gray, Head of Marketing, APAC, dotmailer
    Beatrice Ellefsen, Head of Customer Success, APAC, dotmailer
  • Keep it super simple with design and creative
    Keep it super simple with design and creative
    Gavin Laugenie & Ger Ashby Recorded: Oct 1 2018 54 mins
    In this recorded webinar we look at how sometimes the simplest content can have the biggest response from your audience.

    Listen in as dotmailer Digital Strategist, Gavin Laugenie and Creative Director, Ger Ashby, share expertise on how less is more in the world of busy inboxes.

    Rather than bombard you with pure theory and statistics, we will show you how to implement some of these design elements in your own emails. We'll cover: designing for 'images off' recipients, enhancing creative with animation, effective CTAs to increase engagement and all-important design best practices.
  • Industry Insight: Christmas in September
    Industry Insight: Christmas in September
    Beatrice Ellefsen Recorded: Sep 27 2018 28 mins
    Jingle all the way to success. Yes, we know the holidays feel far away, but it’s time to start planning your holiday strategy now before time runs out.

    Beatrice Ellefsen, who heads up the APAC Customer Success team, walks through what you need to start thinking about in the lead up to the holidays. Advice on how to plan as much as possible now, and avoid last minute campaign planning. Mark out your key dates, drive foot traffic in-store, start pre-sales and social hype, and see some real-time content examples from one of our partners Moveable Ink.
  • Automation 101: Loyalty and retention
    Automation 101: Loyalty and retention
    Chris Ash Recorded: Aug 16 2018 55 mins
    Chris Ash, one of our Customer Success team show you how to setup and make use of the latest multi-channel touchpoints in dotmailer’s program builder. Learn how to make use of new program segments and hear insight into testing methodologies and how to test multiple program streams using a single email account.
  • Unlocking the full potential of B2B Email Marketing Automation
    Unlocking the full potential of B2B Email Marketing Automation
    Gavin Laugenie Recorded: Jul 17 2018 47 mins
    With 62% of B2B marketing leaders reporting that improving marketing returns on investment is a critical priority for 2018, email marketing automation is made for B2B. A top-notch ESP offers a scalable, cost-effective method to guide customers through every stage of the complex buying process, provides a data-driven aid to capturing, scoring and nurturing leads, and helps businesses retain customers with timely, relevant messaging.
  • Industry Insight: Welcome and preferences
    Industry Insight: Welcome and preferences
    Beatrice Ellefsen Recorded: Jul 12 2018 39 mins
    Human conversations at scale. Looking into how to make your emails more personal, what data should you be using, and how to avoid being too creepy.

    Beatrice Ellefsen, who heads up the APAC Customer Success team, does a tour of her own inbox, showing some great examples of personalisation, beyond flat data. Walk through two big-brand preference centres, hear opinions on what makes campaigns more relevant, look at brands who infer preferences from behaviour, and learn how to increase your interaction with personalised content.
  • Automation 101: Personalised content
    Automation 101: Personalised content
    Beatrice Ellefsen Recorded: Jul 12 2018 57 mins
    You only get one chance to make a first impression. Building the programmes to make it worthwhile, and learn more about your new contacts.

    Beatrice Ellefsen, who heads up the APAC Customer Success team, takes a holistic view of setting up a welcome programme to make a great first impression. Includes a look at sign up forms, surveys, updating data fields, using default data fields and dynamic content, progressive profiling through welcome programmes, and strategic ideas on how to personalise those programmes based on contact behaviour, all in under one hour!
  • Email Can Launch Customer Obsession
    Email Can Launch Customer Obsession
    Shar VanBoskirk Recorded: Jul 10 2018 21 mins
    Email Can Launch Customer Obsession
  • Survive & Thrive in the Era of Instant Gratification
    Survive & Thrive in the Era of Instant Gratification
    Anthony Payne Recorded: Jul 10 2018 21 mins
    Survive & Thrive in the Era of Instant Gratification
    2 months agoMore
  • Building Trust in B2B Marketing
    Building Trust in B2B Marketing
    Charlotte Hilton Recorded: Jul 10 2018 17 mins
    People Still Buy from People - Building Trust in B2B Marketing

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