James Koons, Chief Privacy Officer, answers audience questions on preparing for GDPR by defining an opt-in, and re-opt-in process.
- What options do you have if you don't have formal consent to email your contacts?
- When re-opting-in contacts, how should you deal with contacts who are engaging with your marketing emails?
The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
If you're struggling to understand how the General Data Protection Regulations (GDPR) will affect your business, then you'll want to catch up quickly. We recently hosted a webinar where we discussed the big changes coming under the new law.