The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
We are well into the holiday period of 2016 now and if you work in ecommerce or marketing, no doubt you’re suffering from holiday statistics overload telling you it’s the most wonderful time of the year for sales.
In reality, analyzing your performance against what you read does not tell you who all of these new customers are. It also doesn’t tell you what made them shop with you. This year, be the business that concentrates efforts on understanding holiday shoppers to generate maximum return from them in the long run.
Register and hear from four experts that can help you focus your business efforts on customer lifetime value this holiday season. Hear from four leaders in ecommerce platform personalization, omnichannel selling and intelligent marketing; and how it can all be tied together.
Before Magento 2 launched in the final days of 2015, a handful of Magento partners were tirelessly working behind the scenes in preparation for a launch into a new era of commerce innovation. And this included bringing some early merchant adopters with them.
These Magento 2 pioneers faced a scary world of building a business case for an entirely new platform, relying on core extensions that needed to be re-built from the ground up and educating in-house ecommerce teams on a fresh code base.
The Magento, Corra and dotmailer teams were alongside them – and they have stories to tell.
In this 45 minute webinar, Mohamed Nofal, Enterprise Consultant for Magento Commerce in the UK, Ben Staveley, Head of Ecommerce at dotmailer and Rachel Weir, VP Sales & Marketing at Corra will divulge their Magento 2 confessions.
Want to join the ‘tell all’?
What you'll learn:
1. A business analyst perspective on early adopter development issues faced by Magento 2 merchants
2. An insight into the additional investments early adoptors made to optimize their entire ecommerce ecosystem
3. 3 lessons learnt by developers working on Magento 2 for the very first time
4. A look at the extensions which passed the Magento 2 test, which ones didn’t make the cut and why
The festive season is no longer limited to December. The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks.
Does your holiday marketing have the longevity to survive the full season, without your customers burning out?
In this webinar, Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink, will share their favourite festive strategies, tactics and examples. Join this webinar and discover:
-Why 56% of marketers will be launching their festive email campaigns before the end of October
-How you can use rewards to drive urgency and purchases throughout the season
-When is the optimum time to send your festive emails and stand out in the inbox
-How you can sell everything you have during the sale period
Research predicts that by 2020 Customer Experience (CX) will overtake price and product as the key brand differentiator. To compete on this basis, you can’t just initiate a few special projects to smooth out the rough edges of your customer service. You’ll need a plan – a master plan – and we’ll share key insights.
•The 3 guiding principles of great CX
•How to create a holistic view of email marketing—leveraging content, data, technology, and automation
•Inspiring Magento 2.0 merchant examples
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile in 2016. Watch this video to learn how you can create engaging mobile emails and problem-solving tips to boost clicks
Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low. Watch this video to understand how a holistic approach to your marketing can help you succeed and grow.