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dotmailer: Email Marketing Automation Experts

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  • Training Webinar: Managing Events
    Training Webinar: Managing Events David Pyle, Trainer Recorded: Apr 5 2017 60 mins
    There are many steps to producing a successful event. From promoting your event through to registration, reminders and finally post event feedback. Our trainer will show you how to build an automated program in dotmailer to ensure you get the most from your events.
  • Thinking about email design
    Thinking about email design Phil Draper, CMO, dotmailer Recorded: Mar 16 2017 14 mins
    Phil has a background in design and the subject is very close to his heart. This video outlines the link between design and success.

    Design is not just a designer’s job. It can be a brand’s key differentiator.
  • Data protection is not just the law - it's your commercial advantage
    Data protection is not just the law - it's your commercial advantage James Koons, CPO, dotmailer Recorded: Mar 14 2017 24 mins
    The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
    James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
  • [Panel] AI is trending....what does this mean for marketers?
    [Panel] AI is trending....what does this mean for marketers? Tink Taylor, dotmailer Recorded: Mar 14 2017 17 mins
    Hear from Rory Sutherland, Simon Bird and Shar VanBoskirk on what AI means to the Marketing world.

    This panel debate was hosted and moderated by Tink Taylor at the inaugural dotmailer Summit.
  • Training webinar: 17one release
    Training webinar: 17one release David Pyle, Trainer Recorded: Mar 8 2017 45 mins
    We're constantly updating the dotmailer platform to ensure that you have the best marketing features at your disposal. This month sees the launch of our latest feature release, 17one. To give you a sneak peek at the new additions, we've hosted a free training webinar.

    Watch now for a walk-through the 17one release, focusing on the latest functionality for contact management and new ecommerce features.
  • Reporting - what should I be looking for?
    Reporting - what should I be looking for? David Pyle, Trainer Recorded: Jan 11 2017 54 mins
    Our reporting suite gives you real-time results so you can stay up to speed and act fast. With dotmailer’s graphical reports, fully exportable data, automated email updates and personalized reports, you can easily analyze, share and act on your data.

    In this webinar we will we give you a glimpse of how to get the best from your different levels of reporting, suggest different ways you can interrogate your analytics and ideas how you can use this understanding of performance to help fashion what you do in in the future.

    Join our training team in this webinar to:

    • Dive deeper into the key features of dotmailer's reporting suite

    • Discover the important measurement metrics, and how to find them

    • Take away ideas for measuring, reporting and improving your email marketing
  • Quick tips to get the best from your creative in EasyEditor
    Quick tips to get the best from your creative in EasyEditor Ger Ashby, Creative Director Recorded: Dec 14 2016 74 mins
    Need help creating stunning emails that appeal to your contacts, regardless of the device they view them on?

    This webinar is aimed at helping you to understand the full capabilities of dotmailer's EasyEditor.

    Join Ger Ashby, dotmailer's Creative Director, as he walks you through quick tips to fine tune your email creatives, including how to deliver effective call to actions and stylish design.

    Join our training team in this webinar to:

    • Find out how to make space work for you with EasyEditor columns and blocks

    • Learn techniques to ensure your email designs are mobile and tablet responsive

    • Discover ways to create visual emails, without the need for a designer
  • Turning holiday shoppers into customers for life
    Turning holiday shoppers into customers for life David Wise, Henrik Mebius , Skip Fidura, Thomas Wapshott Recorded: Nov 16 2016 56 mins
    We are well into the holiday period of 2016 now and if you work in ecommerce or marketing, no doubt you’re suffering from holiday statistics overload telling you it’s the most wonderful time of the year for sales.

    In reality, analyzing your performance against what you read does not tell you who all of these new customers are. It also doesn’t tell you what made them shop with you. This year, be the business that concentrates efforts on understanding holiday shoppers to generate maximum return from them in the long run.

    Register and hear from four experts that can help you focus your business efforts on customer lifetime value this holiday season. Hear from four leaders in ecommerce platform personalization, omnichannel selling and intelligent marketing; and how it can all be tied together.
  • Get to grips with 16three
    Get to grips with 16three David Pyle, Trainer Recorded: Nov 9 2016 50 mins
    Have you familiarized yourself with the new features from the 16three product release yet? If not, don't worry. We get that you're a busy marketer with an ever-growing to-do list.

    That's why our latest product release is all about making you and your team more efficient. From easier and faster ways to change the style of your emails to a new team management tool - we've got you covered.

    Our exclusive, client-only webinar is all about understanding these new features and learning how they can work best for you and your team.

    Watch our training team in this webinar to:

    • Learn how to use the new styles feature within EasyEditor

    • Gain insight on why you need a seed list and how to create one

    • Understand the importance of the Double Opt-In changes
  • Managing a Preference Centre
    Managing a Preference Centre David Pyle, Trainer Recorded: Oct 12 2016 57 mins
    Want to give the power back to your subscribers and increase their trust? We can guarantee that your email marketing performance will greatly improve by allowing your contacts to manage their preferences.

    To help you through the process of managing a Preference Centre, we've made an on-demand version of our client-exclusive webinar available.

    So sit back, go at your own pace, and broaden your knowledge on using dotmailer to allow your contacts to dictate the emails they receive, and when.

    Watch the webinar to:

    • Learn how to give subscribers control over what emails they receive, and when.
    • Explore a step-by-step process for setting up effective email preferences.
    • Gain inspiration from examples of well-executed 'Preference Centers'.

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