Brandon Briggs, dotmailer & Eliza Fisher, Social Annex
Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.
Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.
Aided by plenty of client examples and best practices, discover how to:
•Enhance transactional messaging with user generated content and loyalty program marketing
•Continue engagement after the first purchase with loyalty, referrals, and user generated content
•Upgrade personalization with abundant data from all of your channels
There are many steps to producing a successful event. From promoting your event through to registration, reminders and finally post event feedback. Our trainer will show you how to build an automated program in dotmailer to ensure you get the most from your events.
The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
We're constantly updating the dotmailer platform to ensure that you have the best marketing features at your disposal. This month sees the launch of our latest feature release, 17one. To give you a sneak peek at the new additions, we've hosted a free training webinar.
Watch now for a walk-through the 17one release, focusing on the latest functionality for contact management and new ecommerce features.
Our reporting suite gives you real-time results so you can stay up to speed and act fast. With dotmailer’s graphical reports, fully exportable data, automated email updates and personalized reports, you can easily analyze, share and act on your data.
In this webinar we will we give you a glimpse of how to get the best from your different levels of reporting, suggest different ways you can interrogate your analytics and ideas how you can use this understanding of performance to help fashion what you do in in the future.
Join our training team in this webinar to:
• Dive deeper into the key features of dotmailer's reporting suite
• Discover the important measurement metrics, and how to find them
• Take away ideas for measuring, reporting and improving your email marketing
We are well into the holiday period of 2016 now and if you work in ecommerce or marketing, no doubt you’re suffering from holiday statistics overload telling you it’s the most wonderful time of the year for sales.
In reality, analyzing your performance against what you read does not tell you who all of these new customers are. It also doesn’t tell you what made them shop with you. This year, be the business that concentrates efforts on understanding holiday shoppers to generate maximum return from them in the long run.
Register and hear from four experts that can help you focus your business efforts on customer lifetime value this holiday season. Hear from four leaders in ecommerce platform personalization, omnichannel selling and intelligent marketing; and how it can all be tied together.
Have you familiarized yourself with the new features from the 16three product release yet? If not, don't worry. We get that you're a busy marketer with an ever-growing to-do list.
That's why our latest product release is all about making you and your team more efficient. From easier and faster ways to change the style of your emails to a new team management tool - we've got you covered.
Our exclusive, client-only webinar is all about understanding these new features and learning how they can work best for you and your team.
Watch our training team in this webinar to:
• Learn how to use the new styles feature within EasyEditor
• Gain insight on why you need a seed list and how to create one
• Understand the importance of the Double Opt-In changes
Want to give the power back to your subscribers and increase their trust? We can guarantee that your email marketing performance will greatly improve by allowing your contacts to manage their preferences.
To help you through the process of managing a Preference Centre, we've made an on-demand version of our client-exclusive webinar available.
So sit back, go at your own pace, and broaden your knowledge on using dotmailer to allow your contacts to dictate the emails they receive, and when.
Watch the webinar to:
• Learn how to give subscribers control over what emails they receive, and when.
• Explore a step-by-step process for setting up effective email preferences.
• Gain inspiration from examples of well-executed 'Preference Centers'.