Great marketing requires a deep understanding of your customer to deliver targeted, relevant content. While this isn’t news, taking advantage of all this data now available from customers in order to deliver personalized marketing is a challenge for most marketers today.
In higher education, marketing to students in a personalized and effective way, across multiple channels, is vital for institutions to grow their student base, improve enrollment and keep retention rates high., But the growing volume of data, stored in multiple different system makes analyzing and optimizing these multi-channel marketing programs a true headache for any marketing manager.
Collegis Education partners with universities to help them improve their student marketing and engagement. Collegis was looking for a solution that would allow marketing and admissions managers at their partner universities to analyze their data and improve their campaigns, and that didn’t require a team of BI experts to set up and maintain.
Thats where ThoughtSpot comes in. With ThoughtSpot, Collegis Education can help schools access their data in order optimize their marketing and engagement programs. Now marketing and admissions managers can analyze data from their marketing campaigns across channels in order to identify the most effective campaigns and improve overall effectiveness. As a result they are seeing growth in enrollment, matriculation and retention rates across their student population.
This webinar will cover:
Top 3 Marketing Use Cases for Search-Driven Analytics
How to deliver search-driven analytics to your marketing team
Best practices for the BI team on implementing analytics