Latest Talk
Emotion Potion: The Making of a Magical Marketing Program
Jeff Maloy, CMO (moderator) with Eric Paquette, COO, Jeremy Pincus, Principal, and Laurie Klein, VP Client Services
Marketers, it’s time to fuse your marketing with Emotion Potion. Behavioral and digital data are overflowing these days, yet most marketers are unsure how to turn this abundant information into true insights. While data from loyalty cards, digital clickstreams, and CRM databases tell marketers WHO their audience is and WHAT they are shopping and buying,…
