Copernicus Marketing Consulting & Research
Emotion Potion: The Making of a Magical Marketing Program
Jeff Maloy, CMO (moderator) with Eric Paquette, COO, Jeremy Pincus, Principal, and Laurie Klein, VP Client Services
Marketers, it’s time to fuse your marketing with Emotion Potion. Behavioral and digital data are overflowing these days, yet most marketers are unsure how to turn this abundant information into true insights. While data from loyalty cards, digital clickstreams, and CRM databases tell marketers WHO their audience is and WHAT they are shopping and buying, they can’t fully unlock the WHY behind consumers’ complex behaviors. Emotional forces drive decision-making, and when evoked, emotions forge deep, enduring brand loyalty.
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In this webinar, our panel of thought leaders will lay out the steps to achieving a holistic consumer understanding by integrating attitudinal and emotional data assets with behavioral data sets. By the end, marketers will have the recipe to building brand loyalty through engaging shopper marketing programs.