Part 2 of 4: Accessing the Emotional Brain
Marketers have witnessed an explosion of applied neuroscience techniques designed to answer questions about emotion and motivation that traditional rational marketing research can’t answer. As such, many CMOs are looking for guidance in making sense of the myriad of “System 1” techniques, and in understanding which techniques are best suited to address their strategic needs in innovation, positioning, ad testing, and branding.
In this webinar, Jeremy Pincus, Ph.D., will identify the advantages and limitations of these techniques, and describe a new applied neuroscientific approach, MindSight®, that transcends past limitations by speaking directly to the emotional brain.
In this four-part series, learn how to leverage consumer attitudes (survey data), behaviors ("big data") and emotions (neuroscience) to better segment, target and connect with your customers' hearts and minds.
Join our Copernicus Thought Leaders for the live webinars on the following dates:
o Part 1 of 4: Wednesday, May 13 @ 2pm: Jeff Maloy, CMO
o Part 2 of 4: Thursday, June 4 @ 2pm: Jeremy Pincus, Principal and Director of Methods & Psychometrics
o Part 3 of 4: Thursday, June 25 @ 2pm: Eric Paquette, COO
o Part 4 of 4: Thursday, July 9 @ 2pm: Peter Krieg, President & CEO