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Content Marketing Hacks | Uberflip

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  • Remix Your Content: How to find endless inspiration from your same old stuff
    Remix Your Content: How to find endless inspiration from your same old stuff
    Tamsen Webster, Chief Idea Whisperer @ The Red Thread Recorded: Dec 18 2018 33 mins
    Admit it: sometimes even you get bored with your company's content. After all, there's a limit to how many ways you can say the same thing to the same people. Or is there? As it turns out, the answer doesn't lie in figuring out ways to reuse and recycle your content. It lies in understanding how to re-mix your content around the ideas that matter most—to you and to your customers. In this highly interactive workshop session, Tamsen will show you how to do just that.
  • Re-Engage the Dead With Killer Content Experiences
    Re-Engage the Dead With Killer Content Experiences
    Brandi Smith, VP Demand Generation @ Uberflip, Andrea Lechner-Becker, CMO at @ LeadMD, Jordan Con,Product Marketing @ Bizible Recorded: Dec 11 2018 50 mins
    You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.

    It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.

    We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
  • New Playbook for Personalizing Content Experiences at Scale
    New Playbook for Personalizing Content Experiences at Scale
    Paige Gerber, Director of Content Experience @ Uberflip and Chris Handy, Customer Marketing Leader @ Drift Recorded: Nov 27 2018 62 mins
    Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to personalize how your prospects and target accounts experience your content, and scaling the creation of these experiences becomes your next big hurdle.

    In this webinar, Uberflip’s Director of Content Experience, Paige Gerber, and Drift’s Customer Marketing Team Lead, Chris Handy, reveal five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
  • Who Owns the Content Experience in Your Organization?
    Who Owns the Content Experience in Your Organization?
    Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Recorded: Nov 13 2018 11 mins
    In the modern marketing department, roles tend to be largely defined. The content marketer creates and distributes content. The demand generation marketer turns that content into leads. The digital marketer amplifies that content’s reach.

    But what about that last missing piece of the puzzle—the content experience?

    In this short webinar hosted by Randy Frisch and Jay Baer, you'll learn about who in your organization should be owning the experience and how you can start rallying your team around the idea.
  • Curiosity Factor: The psychological phenomenon you should implore to earn and ow
    Curiosity Factor: The psychological phenomenon you should implore to earn and ow
    Andrew Davis — Author of Brandscaping Recorded: Nov 8 2018 57 mins
    Attention in today's online world is harder and harder to garner than ever before. Our clients, customers, prospects and leads tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts, or watch our videos. However, these very same customers can binge watch two seasons of Stranger Things on Netflix in one weekend! Where's the disconnect? Maybe, in our quest to make our content consumable we’ve eliminated every element that makes our content interesting? It turns out, the most successful content creators in the world don’t worry about how long their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep and capture, their audience's attention. In this exhilarating presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality TV editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content. What's the secret? You'll have to wait and see.
  • Top Three Insights to Boost Your Content Engagement and Conversions
    Top Three Insights to Boost Your Content Engagement and Conversions
    Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Recorded: Nov 6 2018 9 mins
    If there's anything both demand generation and content marketers care about, it's driving engagement and conversions on the content they create. In this webinar, Randy Frisch, President & CMO at Uberflip, and Jay Baer, President at Convince & Convert, pull three of the top insights in the first-ever Content Experience Report to share how you can drive real results with a few tweaks to your content experience.
  • The Digital Consumer: How today's buyer has changed and what your business must
    The Digital Consumer: How today's buyer has changed and what your business must
    Marcus Sheridan — Professional Speaker, Author and Owner at Marcus SherIdan International Inc. Recorded: Nov 1 2018 34 mins
    More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well. If you like to be engaged, challenged, and moved, you’ll love this keynote with Marcus Sheridan!
  • 4 Marketing Strategies That Bring Your Content to Life
    4 Marketing Strategies That Bring Your Content to Life
    Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Recorded: Oct 30 2018 11 mins
    Inbound, demand generation, ABM, and sales enablement are all driven by content. In this 9-minute webinar, Randy Frisch, President & CMO at Uberflip, and Jay Baer, President at Convince & Convert, explore how to use these strategies to bring your content to life.
  • 5 Easy Steps to Scaling Personalized Content Experiences in Marketing Campaigns
    5 Easy Steps to Scaling Personalized Content Experiences in Marketing Campaigns
    Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Recorded: Oct 24 2018 8 mins
    In this 9-minute webinar hosted by Randy Frisch and Jay Baer, you'll learn about a 5-step framework that will help you easily create personalized experiences for your marketing campaigns.
  • Don't Sweat It! How to Create Personalized Content Experiences for Your ABM Prog
    Don't Sweat It! How to Create Personalized Content Experiences for Your ABM Prog
    Jason Oakley, Product Marketing Manager @ Uberflip Recorded: Jul 26 2018 42 mins
    Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be?

    In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:

    - Quickly pull together all your content for ABM
    - Build personalized content experiences in minutes—without a line of code!
    - Effectively distribute your content experiences for maximum impact and engagement
    - Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey

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