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  • How to Effectively Localize Customer Support Content
    How to Effectively Localize Customer Support Content
    Tricia Rosetty, Content Strategy Mgr, Customer Experience, & Patrick McLoughlin, Sr. Localization Program Mgr, Eventbrite Recorded: Nov 2 2016 59 mins
    The focus of many discussions on localization is the impact that localization can have on growing your customer base through marketing and product localization efforts. But what happens when you bring those international customers into the fold? How do you effectively serve them with the same quality support materials as in your native locale?

    This webinar covers a best-practices approach to localizing customer support documentation presented by experts in the field, Tricia Rosetty and Patrick McLoughlin of Eventbrite. The Eventbrite team is supporting global customers in 17 locales and 35 currencies, and they'll be sharing their practical experience for how to approach the problem effectively.

    Tricia and Patrick will cover:
    - how to present support content effectively in localized materials
    - what approaches are available for delivering translated content
    - and what are key success measures for your localized support content
  • Taking Your WordPress Website Global
    Taking Your WordPress Website Global
    Amit Kvint, Compatibility Team Leader, WPML at OnTheGoSystems Recorded: Jul 12 2016 44 mins
    In this webinar, Amit Kvint will take you through the 5 implementation steps for taking your WordPress site from your native language into a site ready to serve the needs of global users. You'll also get tips on practical considerations for SEO, URL structure, and more.
  • Best Practices for International SEO
    Best Practices for International SEO
    Michael Bonfils, Managing Director, and Cinzia Anderson, Director of Global Search, SEM International Recorded: Apr 27 2016 64 mins
    As companies take their web presence truly global, providing unique content in a variety of languages, they often grapple with the difficult issue of obtaining traffic and traction via organic search – difficult enough in your domestic language!

    This webinar presents practical advice and approaches for executing an international SEO program that puts all your global sites in a position to rank and generate traffic. Michael Bonfils and Cinzia Anderson will take attendees through their proven approach that starts with an understanding of your international users through keyword research and content planning, through to the technical details of international site structure, appropriate tagging, and more.

    Discussion topics include:
    •The pros and cons of country-code top level domains, subdirectories or subfolders, and subdomains
    •How to develop authority and trust for new locales
    •How to put the right technical elements in place to support your objectives
  • Getting Started with Web App Localization
    Getting Started with Web App Localization
    Dr. Johann Roturier, Translation and Localization Expert & Author Recorded: Mar 9 2016 61 mins
    This talk is aimed at startups or companies that are seeking to expand internationally for the first time. In this talk, Dr. Roturier will use two Web application examples to review multiple internationalization and localization tasks in the light of recent advances in the field.

    • Presentation of the conceptual framework introduced in “Localizing Apps”

    • Focus on the ACCEPT Portal, an open-source demonstration and experimentation Web application that was created during the FP7 ACCEPT project and partly localized using the Transifex platform

    • Review a small mobile-ready Web application to illustrate a different set of localization challenges

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