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Kahuna - Marketplaces Engagement Platform

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  • How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers
    How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers
    Sameer Patel, CEO, Kahuna Recorded: Oct 17 2018 62 mins
    91% of consumers unsubscribe from emails. 60% of consumers opt out of push notifications. $280 billion is abandoned in digital shopping carts every year. Only 32% of customers make a second purchase with a brand within the same year.
    What do these startling facts about consumer habits tell us as marketers? Consumers’ attention and loyalty are not guaranteed. In fact, it’s an uphill battle for brands to stand out from the noise and compel consumers to not only listen to them but to buy from them, too.

    The great news is that AI technology is helping modern e-commerce brands take this challenge head-on by understanding the consumer at the individual level and then only sending them messages that are relevant, contextual, and timely, all in real time. As a result, consumers develop a deep connection to the brand as the brand starts meeting their expectations of a highly personalized experience time and time again. The brand starts to see an improvement in message engagement and conversion…and the rest is history.

    If an e-commerce marketer is struggling with one of the following problems, this webinar is for them:

    -Stagnant or decreasing marketing metrics: acquisition, engagement, conversion, revenue, and retention
    -Relying too heavily on demographic segmentation methods to “understand” the audience
    -Not having campaigns that are differentiated enough from competitors’
    -Trying to figure out how to survive and stand out amid the dominance of Amazon
  • How to Engage Buyers & Sellers in Your Digital Marketplace
    How to Engage Buyers & Sellers in Your Digital Marketplace
    Jeff Nolan, CMO, Kahuna and Sigrid Zeuthen, Marketing Manager, Besedo Recorded: Oct 3 2018 53 mins
    A whopping 94% of companies see higher engagement and conversion rates (Econsultancy) when they commit to optimizing the customer experience.

    In today’s competitive landscape, where buyers and sellers have numerous sites to choose from, marketplaces must do whatever they can to stand apart from others. It’s easy to be competitive on price and inventory, but delivering an effective and memorable customer experience to create a loyal user base is a whole different ball game. Customer experience is the deal-maker (or deal-breaker) for marketplaces.

    To ensure your platform will create committed, engaged buyers and sellers for the long-term, you must meet their expectations for a high quality and highly personalized experience throughout the customer journey. This means going beyond sending emails with a “Hello [First Name]” greeting; it means personalizing and polishing every component of the user’s interaction with the platform and with each other. The result? An increase in engagement, conversion, and retention.

    In this webinar, you’ll learn:
    -How to create an engaging onboarding experience that fosters buyer and seller stickiness
    -How to optimize for engagement at every buyer/seller touchpoint across your site
    -How to further encourage buyer and seller engagement post-transaction
    -How to incorporate personalization into every aspect of your user flow and deliver an unmatched customer experience as a result
  • How to Expand Your Marketplace or Classifieds Business in Latin America
    How to Expand Your Marketplace or Classifieds Business in Latin America
    Sameer Patel, CEO, Kahuna Recorded: Sep 27 2018 34 mins
    Expanding your marketplace or classifieds platform into new markets across Latin America is a tempting idea, considering that by 2019, 155.5 million people in Latin America will buy goods & services online, accounting for 1 in 4 people in the population.

    But, expansion carries risks that you will need to manage. The geography is vast with culture and language differences along with different tax and regulatory structures. How do you know when it’s the right time to expand, where to expand to, or whether to expand at all?

    Listen to our short but impactful 30-minute webinar to hear from Kahuna along with Restorando, Latin America’s #1 restaurant bookings site, and UltraCasas.com, Bolivia’s #1 property portal, as we discuss driving growth in your digital marketplace and expanding into new markets.

    In this webinar, you’ll learn:

    -The playbook to successful expansion in Latin America, including both the internal and external signals indicating that expansion is the right decision
    -Mistakes, pitfalls, and wrong assumptions to be cautious about when expanding into new regions
    -How to expand into regions where there is already a dominant competitor
    -How Restorando and Ultracasas.com have approached this issue…and found success
  • Not Just A Hook Up: Marrying Your Push & Email Strategies
    Not Just A Hook Up: Marrying Your Push & Email Strategies
    Doug Roberge, Strategic Services Consultant at Kahuna Recorded: Dec 10 2015 46 mins
    In the mobile-first era, you can reach customers anytime, anywhere. But don’t think that means a spray and pray approach across channels will work. 86% of consumers say personalization plays a role in their purchase decision and 48% say they purchase more when marketers use their interests to personalize across channels.

    Brands who are defaulting to siloed, batch-and-blast email and push marketing strategies are failing to meet these expectations, leading to lower performance, opt-outs and uninstalls.

    Successful brands overcome these challenges by orchestrating a united email and push strategy rooted in deep customer understanding. Once you understand your customer, then -- and only then -- can companies execute a communication strategy that drives customer delight and business value.

    In this webinar, you’ll learn:

    The role of email and push messaging in a cross-channel communication strategy
    The changes in customer behavior that demand a new communication approach
    How to marry your diverse messaging channels to drive great brand experiences
    The results of adopting an integrated approach to customer communications

    Register today for the December 10th webinar, “Not Just A Hook Up: Marrying Your Push & Email Strategies.” Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar.
  • Mobile Marketing Benchmarks: How Do You Stack Up?
    Mobile Marketing Benchmarks: How Do You Stack Up?
    Doug Roberge, Strategic Services Consultant, Kahuna Recorded: Nov 18 2015 44 mins
    No matter how your push notification, in-app, or email strategies are performing, you’re likely wondering, “How do they compare to industry benchmarks? What’s the average for my industry? How are competitors fairing?"

    Industry benchmarks answer many of these questions, and we’ve got them for you.

    Join us for a webinar on November 18th, where Kahuna will present data from its second Mobile Marketing Index. Drawn from nearly 400 million user profiles and roughly 500 million events per day over the course Q3 2015, The Mobile Marketing Index takes an in-depth look at opt-in rates, user retention, goal achievement, opt-out and uninstalls, as well as the impact mobile has on email consumption.

    In the webinar, you’ll learn:

    -The average retention rate across 15 specific verticals after 30, 60 and 90 days
    -Industry averages for opt-outs, uninstalls, and unsubscribes
    -The impact mobile is having on email open rates and click-to-open rates
    -How brands can use this benchmark data to optimize their mobile marketing strategies
  • Own your audience: Making your app indispensable to customers
    Own your audience: Making your app indispensable to customers
    Wendy Schuchart, VentureBeat Analyst Recorded: Nov 12 2015 63 mins
    Sponsored by Kahuna

    Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.

    In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.

    In this webinar, you’ll:
    * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
    * Enhance your paid and owned media and connect with individuals
    * Learn how communication automation reduces engagement friction and opens the door for a rich dialog
    * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce

    Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!

    Speakers:
    Michael Becker, Managing Partner and Co-Founder, mCordis
    Doug Roberge, Strategic Services Consultant, Kahuna
    Mark Sullivan, Writer, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • From SPAM to BAM! Using Behavioral Data to Send Impactful Emails
    From SPAM to BAM! Using Behavioral Data to Send Impactful Emails
    Doug Roberge, Strategic Services Consultant, Kahuna Recorded: Oct 28 2015 49 mins
    What if you could boost email engagement by 10X? What would that do for your brand?

    Most brands haven’t changed their email strategies to fit the rising expectations of the modern, mobile-first customer. The most successful marketers today are leveraging mobile behavioral data in critical ways to create email campaigns that achieve better results by enabling messages that are immediate, simple, and contextually relevant to each customer.

    Join Kahuna’s Doug Roberge, Strategic Services Consultant, on Oct. 28 for the webinar, “From SPAM to BAM! Using Behavioral Data To Send Impactful Emails.”

    In this webinar, you’ll learn:
    - Five ways to use behavioral data to deliver personalized, real-time email campaigns that make an impact
    - The role email plays in a cross-channel messaging strategy
    - The key metrics modern email marketers must pay attention to

    Please join us for From SPAM to BAM! Using Behavioral Data To Send Impactful Emails, on Oct. 28 at 10 a.m. PST, 1 p.m. EST. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Register Today!
  • Communication Gets Personal: The Next Generation of Mobile Marketing
    Communication Gets Personal: The Next Generation of Mobile Marketing
    Adam Marchick, CEO, Kahuna; Jennifer Wise, Senior Analyst, Forrester Research Recorded: Oct 5 2015 60 mins
    Your customers’ lives are glued to their mobile screens and their decisions are increasingly being influenced by what they can or can’t do on their device of choice, in their “mobile moment” of need. Successful brands win those mobile moments with personalized communication at scale. This requires changes in the tools we use, as well as a mindset shift in how marketers communicate with customers.

    Kahuna CEO Adam Marchick and guest speaker from Forrester Research, Senior Analyst Jennifer Wise, tackle these subjects in the webinar, “Communication Gets Personal: The Next Generation of Mobile Marketing Automation.”

    In this webinar, you’ll learn:

    -- Why successful brands are moving away from marketing at customers to communicating with them
    -- How to make automation personal through a deep understanding of user behavior and continuous optimization for higher engagement
    -- The technical requirements for acquiring, engaging, and retaining customers in their mobile moments
    -- How Mobile Marketing Automation is evolving into Communication Automation

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