Hi [[ session.user.profile.firstName ]]

Tealium

  • Date
  • Rating
  • Views
  • From Reaction to Real-time Action: Optimizing the Customer Experience
    From Reaction to Real-time Action: Optimizing the Customer Experience
    Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jake Makler, Director, Technical Partnerships, Quantum Metric Recorded: Apr 25 2019 21 mins
    Customers today expect the brands they’re interacting with to know exactly who they are - they are revealing their likes, dislikes and giving organizations massive amounts of behavioral and engagement information when they interact with companies digitally. In fact, 86% of buyers are willing to pay more for a great customer experience. But are brands delivering?

    The goal of any mature customer data organization should be to leverage unknown and known customer data to create the exceptional experiences their customers are demanding. Rather than being reactive to customers, imagine being able to act on the behavioral signals they provide, in real-time. Yes, it’s possible to meet your customers right where they are in their journey and deliver what they need.

    Join this webinar to learn:

    - How to use digital experience data to act, rather than react, to consumers who are interacting with your brand
    - Key strategies for orchestrating and combining customer behavior and experiences with other online and offline data points
    - Real-world use cases and examples that top brands have put into place to optimize the customer experience
    - And so much more
  • California Consumer Privacy Act: What it is, Why it Matters and How to Prepare
    California Consumer Privacy Act: What it is, Why it Matters and How to Prepare
    Ted Sfikas, Director of Solutions Consultants, NA & LATAM, Tealium Recorded: Apr 23 2019 57 mins
    The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020 and is slated to be one of the toughest data privacy laws in the US. The law will expand and enforce the rights of California consumers in several new regulatory areas and businesses will be required to be extremely transparent about how they are collecting, using and disclosing their customers’ personal data.

    This new privacy law reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.

    Like the recent GDPR law in the European Union, the CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals.

    Join this webinar to learn what the CCPA is and how it applies to your organization, as well as:
    - Consumer rights under the CCPA
    - Key requirements and compliance details
    - The impact CCPA has on your company
    - A strategic roadmap to CCPA compliance
    - The role of a data supply chain in CCPA
    - And so much more!
  • 5 Ways to Unify Data and Drive a Richer Digital Experience
    5 Ways to Unify Data and Drive a Richer Digital Experience
    Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jason Miller, VP Product Strategy, Clicktale Recorded: Mar 5 2019 38 mins
    Providing a stellar customer experience starts with having good data - data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels and devices, the data being collected becomes fragmented across the organization and is difficult to take action on.

    Join us to learn:

    - How to align online and offline data into a single, 360 view of your customer

    - Key ways to segment data to power the experiences your customers expect most

    - Top strategies to accomplish identity resolution and visitor stitching capabilities

    - How to turn data insights into action in your organization

    - And so much more!
  • Building Unified Teams for Connected Customer Data
    Building Unified Teams for Connected Customer Data
    Prolet Miteva, Sr Product Manager, Analytics, Autodesk Recorded: Feb 26 2019 27 mins
    Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.

    Join us for a lively discussion on:

    - Aligning your organization towards a shared goal

    - 3 keys to creating a high performing data and analytics program

    - Embracing the human side of data

    - And so much more!
  • Blending Digital Analytics with Human Creativity to Deliver the Optimal CX
    Blending Digital Analytics with Human Creativity to Deliver the Optimal CX
    Reid Bryant, VP Data Science, Blue Acorn iCi Recorded: Feb 13 2019 27 mins
    Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.

    Join us for a 30-minute discussion on:

    - The importance of lateral thinking in digital analytics

    - The 3 components of building an impactful digital analytics programs

    - How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience
  • Turbocharge Your Mobile Experiences
    Turbocharge Your Mobile Experiences
    Jason Koo, Developer Advocate, Tealium Recorded: Dec 20 2018 25 mins
    According to eMarketer, consumers spend almost 4 hours per day on their mobile devices. That’s almost 1500 hours in a year that brands have the opportunity to provide incredible mobile experiences, no matter the device, location or channel their customer is interacting on. Many brands are unsure how to set up a seamless mobile experience, how to optimize their mobile apps to deliver the best experience possible or even how to install SDKs.

    Join this 30-minute webinar to learn:

    - Current trends in the mobile space

    - App optimization strategies

    - Use cases for implementing mobile experiences in Tealium’s UDH

    - And so much more!
  • Creating Customer-Centric Experiences Through Data
    Creating Customer-Centric Experiences Through Data
    Chris Slovak, VP Global Solutions Consulting Recorded: Dec 19 2018 32 mins
    Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.

    Join us to learn how to create exceptional customer experiences through data. During this webinar, we’ll discuss:

    - 5 factors that are changing a customers experience

    - How data plays a critical role in creating engaging and meaningful moments

    - 5 mandates for adjusting to the evolving expectations of customers

    - And so much more!
  • Designing a Data Supply Chain for Data-As-A-Service
    Designing a Data Supply Chain for Data-As-A-Service
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Dec 5 2018 27 mins
    Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.

    Join this webinar to learn:

    • Why a data supply chain is critical in creating a high performing data and analytics program
    • How to build a data supply chain
    • 4 ways data-as-a-service becomes a necessity for organizations
    • How to standardize how data is requested and received
  • Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data
    Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data
    Lindsay McEwan, General Manager, EMEA, Tealium Recorded: Nov 29 2018 48 mins
    The GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. Brands are ensuring that their data-driven practices are in line with the regulation, but what do consumers think of the new law? How do they expect their data to be used and do they intend to exercise their new rights?

    Join us for a behind the scenes look into how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience. Register now and learn the:

    - Pivotal changes to the data landscape
    - 7 key findings from consumers on how they view their own data
    - Key strategies and steps to dramatically improving consumer brand trust
    - And so much more!
  • Breaking Down Data Silos to Increase Sales
    Breaking Down Data Silos to Increase Sales
    Jared Geurts, Senior Director, Analytics, Utah Jazz Recorded: Nov 8 2018 38 mins
    The NBA Utah Jazz wanted to unlock the power of its customer data to offer personalized ticket packages and offers. Its previous strategy – where all users received the same marketing messages at the same time – did not utilize customer data insights and served only to promote the offers the team thought were best, rather than listening to the needs of customers.

    Watch this main stage presentation from Digital Velocity San Francisco to see how the Utah Jazz adopted a new approach that enabled them to fully understand each individual customer and serve personalized offers according to their past behavior and preferences.

Embed in website or blog