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Tealium

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  • Pros and Cons: Analyzing MarTech for the Single View of the Customer Pros and Cons: Analyzing MarTech for the Single View of the Customer Jay Calavas, CIO at Tealium Recorded: Mar 23 2017 46 mins
    Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.

    With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.

    EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.

    Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
  • How to Solve the 4 Biggest Data Problems from the MarTech Explosion How to Solve the 4 Biggest Data Problems from the MarTech Explosion Ted Sfikas, Director of Solution Consultants at Tealium Recorded: Feb 15 2017 50 mins
    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

    - Inefficient teams caused by a lack of data continuity and centralization

    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

    Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
  • 3 Data-driven Ways to Power Marketing Campaigns 3 Data-driven Ways to Power Marketing Campaigns Adam Corey, VP Marketing, Tealium Recorded: Jan 31 2017 32 mins
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
  • Realities in the Age of the Customer - The Post-Digital CMO Realities in the Age of the Customer - The Post-Digital CMO Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium Recorded: Jan 25 2017 60 mins
    Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.

    Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:

    • Satisfy the emotional needs of today’s customer
    • Engage and sustain customer relationships with compelling, data-fueled experiences
  • Future-Proofing Your Marketing Technology Stack Future-Proofing Your Marketing Technology Stack David Raab, Principal at Raab Associates and Tealium Recorded: Dec 20 2016 41 mins
    It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

    Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
    - the key components of a flexible marketing approach
    - the core functions a flexible marketing architecture must support
    - the key attributes of a flexible organization

    We hope you'll join us.
  • The Life-Changing Magic of Tidying Your Marketing Stack The Life-Changing Magic of Tidying Your Marketing Stack Adam Corey, VP of Marketing at Tealium Recorded: Dec 15 2016 31 mins
    In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.

    We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.

    What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?

    Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
  • 5 Steps to Building Your Data Governance Plan 5 Steps to Building Your Data Governance Plan Chris Slovak & Maltie Maraj, Tealium Recorded: Sep 21 2016 45 mins
    Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this control. Up until now, data governance and protection have been a low priority for brands, but the long-term impact of a data breach can lead to a loss of consumer confidence – not to mention massive financial implications. How do you balance the opportunity to provide the best customer experience with the increasing responsibilities in data privacy and security?

    In this webinar, we’ll discuss five industry best practices for building an effective data governance plan. From the vendors you choose to work with, to the policies and practices in place today, learn how to make sense of the current legal landscape and how Tealium’s solutions allow you to provide these safeguards to your customers.
  • Customer Data - The New Value Exchange Customer Data - The New Value Exchange Adam Corey, Tealium Recorded: Jul 21 2016 29 mins
    With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available to today’s marketers – and a company’s first-party data is undoubtedly a growing source of competitive advantage. But the opportunity to generate deeper customer insights and understanding with that data comes with the expectation of a connection or interaction that goes beyond the transactional.

    During this interactive discussion, Adam Corey - VP of Marketing at Tealium - will explore how data has become the new 'value exchange' between brands and consumers, and how to leverage that data to generate business value while maintaining consumer trust and loyalty. He'll share:
    - the pivotal moments of data capture that brands should focus on (or steer away from)
    - the key differences between a transactional vs. emotional data exchange
    - the core principles of a successful data-driven approach
    - the critical elements of a comprehensive data security/ privacy practice

    We hope you'll join us.
  • Connecting the Customer Journey Connecting the Customer Journey Steve Donatelli/ Matt Beck/ Noah Brooks, SolarCity Recorded: Jul 6 2016 35 mins
    A core element of successful customer engagement is not just a comprehensive understanding of an individual’s preferences and interests, but also any and all interactions with your brand. That sounds basic enough when dealing with known customers, but the critical piece is the ability to associate previously anonymous behavior with those known customers. In this session, Steve Donatelli and team of SolarCity detail the arduous process of stitching together data across systems – including web analytics, customer relationship management (CRM), and digital marketing applications – to finally build a comprehensive view of the customer journey for the first time. They also explore the profound impact of this unified customer view on their business, from better understanding hits and misses to lower acquisition costs.
  • Cleaning House: From Dirty Data to Clear Insights Cleaning House: From Dirty Data to Clear Insights Daryl Acumen, Hewlett Packard Enterprise Recorded: Jul 6 2016 17 mins
    In this keynote session at Digital Velocity 2016, Daryl Acumen, Senior Manager of Digital Analytics at Hewlett Packard Enterprise, explores how HPE went from mounds of dirty data to a stream of crystal clear insights, and how they're addressing data quality across their spectrum of digital channels.

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