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Tealium

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  • Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion
    Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion Alex Sandrey, Deployment Director, Tealium EMEA Recorded: Aug 30 2018 40 mins
    Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can increase revenue within your business. But with an infinite number of data sources to consider, standardising on data collection and management is a complex process.

    Despite the Digital Transformation movement, many businesses and professionals express uncertainty around where to start. Join this webinar to:

    - Understand the common challenges with data collection and ownership and why they occur

    - Know the data specialists available, when and how they can help

    - Appreciate the correlation between quality, real-time data and business revenue

    - Follow best practises in data collection and ownership to move your Digital Transformation forward
  • Building A Foundation For Analytics Success Through Data Governance
    Building A Foundation For Analytics Success Through Data Governance Joe Christopher, VP Analytics, Blast Analytics & Marketing Recorded: Aug 23 2018 18 mins
    Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

    Join us to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including:

    - 3 key practices to creating a high performing data and analytics program

    - Why data quality matters

    - How to measure your brands data maturity level (and why it matters!)

    - How to make more data-driven decisions leveraging data governance learnings

    - Key misconceptions about data quality
  • How to Use Data As A Strategic Advantage
    How to Use Data As A Strategic Advantage Chris Slovak, VP Global Solutions Consulting, Tealium, & Dan Robinson, CTO, Heap Recorded: Aug 16 2018 44 mins
    Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?

    Join "How to Use Data As A Strategic Advantage: A Modern Approach To Data Supply & Analytics" to discover:

    - 3 different types of data and why it’s crucial your brand understand the power behind each

    - Why it’s important to see and use data as a strategic mandate in your organization

    - How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization

    - Key strategies for enabling consistent, impactful experiences across every digital touchpoint

    The webinar will end with a live fireside chat on tactics, tricks and recommendations you can put into play with your own organization to start making your brand's data more strategic starting today.
  • CDPs and DMPs: Key Differences, Benefits and How They Co-Exist
    CDPs and DMPs: Key Differences, Benefits and How They Co-Exist Chris Morgan, Sr Solutions Consulting Manager, Tealium & Dan George, Solutions Consulting Operations Manager, Tealium Recorded: Jul 31 2018 41 mins
    Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences.

    Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organization based on the feature set of the platform at hand.

    Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn:

    - Key differences between CDPs and DMPs

    - Top benefits of each technology and how they co-exist

    - Why pairing your CDP and DMP drives a more powerful marketing stack

    - And so much more!

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things CDPs and DMPs.
  • Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course
    Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Jul 31 2018 31 mins
    Consumers are engaging with brands across multiple touchpoints, channels, and devices, generating massive amounts of valuable data. Organizations are quickly adopting a number of solutions to keep up with this explosion of customer data and better capture and correlate user behavior.

    Two common solutions brands are leveraging to house and analyze all of this customer data are Enterprise Data Warehouses (EDW) and Data Lakes. Register now for this 30-minute webinar and learn:

    - Key benefits of each and which is best for your brand

    - Why pairing your enterprise data storage solution with customer data initiatives makes your tech stack even more powerful

    - How an automated data supply chain fits in a modern EDW and data lake environment

    - And more!

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things enterprise data storage.
  • Identity Resolution: The Key to Personal Engagement
    Identity Resolution: The Key to Personal Engagement David Morris, Director of Solutions Consulting at Tealium EMEA Recorded: Jul 12 2018 35 mins
    Creating a true ‘customer-at-the-centre’ approach to business is key in delivering relevant, personalised experiences across online and offline channels. Having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalised consumer engagements.

    Join and learn how to:

    - Leverage data to fuel more meaningful customer experiences

    - Drive customer centricity with digital transformation

    - Implement the 4 key strategies for strategic identity resolution

    - Achieve a deterministic identity resolution strategy
  • 1 Month Post GDPR: Experts Weigh in on the Now What
    1 Month Post GDPR: Experts Weigh in on the Now What Ryan Hogan, Dir. of Strategic Advisory Services, AppSec Consulting / DPO, Tealium & Maltie Maraj, Sr. Counsel, Tealium Recorded: Jun 28 2018 61 mins
    GDPR taking effect on May 25th has started an evolution in data governance. It’s evident that it’s top of mind right now for many brands, as all of us have been experiencing the influx of emails updating subscribers on privacy policies and GDPR compliance plans.

    Brands are putting measures into place with resources, budget and more to ensure compliance - but now that GDPR is in effect, what’s next? Successful organizations know that having a handle on data at all points within the data flow is critical to success - so what practices and strategies does a brand need to continue to continue to think about and implement post GDPR?

    Join this webinar and learn:
    - 3 ways to prevent unwanted attention to your brand post-GDPR
    - Data sharing and storage - what you can and cannot do going forward
    - EU privacy laws and ICO and FTC fines and implications of non-compliance
    - The benefits a brand will experience when thinking of data protection as an ongoing lifestyle rather than a one-time project

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things data governance.
  • The Lifecycle of Digital Transformation
    The Lifecycle of Digital Transformation Kerry Dawes, Head of Digital Experience & Intel at The Rank Group Recorded: Jun 13 2018 20 mins
    The phrase ‘Digital Transformation’ has been increasingly used throughout the industry as a strategic goal organizations want to achieve. This initiative implies that Digital Transformation has an endpoint, a stage where companies will be ‘transformed’ - however this certainly isn’t the case.

    Join Kerry Dawes, Head of Digital Experience & Intel at The Rank Group from her main stage presentation at Digital Velocity New York as she discusses:

    - 3 main drivers of digital transformation
    - Key ways to think of digital transformation as a longterm campaign rather than a one-time project
    - Common challenges most brands face around digital transformation and ways to solve them
    - How centralized and real-time decision making helps drive digital transformation
  • Your Data Is A Mess: Take Control Of Data Quality Issues
    Your Data Is A Mess: Take Control Of Data Quality Issues Joe Christopher, VP Analytics, Blast Analytics & Marketing, & Adam Corey, CMO, Tealium Recorded: Jun 7 2018 61 mins
    If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analytics, customize their solutions and don’t audit the implementation to ensure ongoing data accuracy. This leads to multiple inaccuracies, gaps in tracking, and — even worse — information that’s simply missing. Inaccurate data can send a brand down the wrong path, leading to bad decisions and additional costs for tools and resources that could have otherwise been avoided.

    Join and learn:

    - What data quality is and why it’s critical to an organization's overall success
    - Why your data is a mess and how to identify the warning signs of poor data quality
    - Best practices to ensure clean and quality data and how to take back control
    - And so much more!

    The webinar will conclude with a Fireside Chat with live questions from the audience on all things data quality.
  • How to Design your Data Supply Chain for GDPR
    How to Design your Data Supply Chain for GDPR Ted Sfikas, Director of US Engineering, Tealium & Jason Koo, Developer Evangelist, Tealium Recorded: May 8 2018 48 mins
    While the dawn of massive change approaches with GDPR, it’s critical for brands to be transparent and ethical with the customer data they’re handling. They must ensure that the data being collected is only used for the purposes of transforming interactions and creating better customer experiences.

    And as brands scramble to orchestrate and execute their compliance plans before May 25th, many are unsure which tools, processes, internal groups and roles their organization should employ.

    Sound familiar? Join to discover how to design your data supply chain for GDPR, plus:

    - 4 critical components of GDPR that every brand needs to know
    - 3 key GDPR roles every company should assign internally
    - Best-in-class solutions to top mobile data challenges with GDPR
    - Real-world examples of how employing data privacy efforts has led other brands to increased customer access to privacy controls and increased transparency to 3rd party tools

    It’s crucial that data, marketing and analyst professionals focus on overall data governance, rather than just legal ramifications, and the effect that leakage and security events can have on the brand itself when it comes to GDPR compliance. Safeguard your brand and consumer trust by ensuring your compliance today.

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