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Tealium

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  • The Customer Data Platform: Solving Problems & Driving Digital Transformation
    The Customer Data Platform: Solving Problems & Driving Digital Transformation David Raab, Founder of the Customer Data Platform Institute, & Adam Corey, VP of Marketing at Tealium Recorded: Aug 17 2017 60 mins
    Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.

    A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:

    - How these purpose-built products assemble and distribute customer data
    - Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
    - What problems a CDP can help the marketer solve
    - The key ways to using a CDP in driving a business’s digital transformation

    Presenters:
    David Raab, Founder of the Customer Data Platform Institute
    Adam Corey, VP of Marketing at Tealium
  • How Tag Management Has Evolved Over The Past 5 Years
    How Tag Management Has Evolved Over The Past 5 Years Dan George, Solutions Consulting Operations Manager, Tealium Recorded: Aug 2 2017 22 mins
    Ever wonder why tag management came about? Where it’s come and where it’s going?

    2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect data, especially as it continues to evolve in the future.

    Join Dan George, Solutions Consulting Operations Manager at Tealium for a brief 30-minute webinar on How Tag Management Has Evolved Over The Past 5 Years. Join this webinar to learn:

    - The origin of tag management
    - How the proliferation of the martech landscape has changed tag management
    - How tag management will continue to evolve
    - Why it’s crucial to care
  • Identity Resolution: The Key to Digital Transformation
    Identity Resolution: The Key to Digital Transformation Chris Slovak, VP Global Solutions Consulting, Tealium Recorded: Jul 27 2017 46 mins
    Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.

    Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:

    - Manage your entire data supply chain
    - Leverage data to fuel more meaningful customer experiences
    - Drive customer centricity with digital transformation
    - Implement the 4 key strategies for strategic identity resolution
  • A Not-So Normal Webinar on GDPR: Creating your Organization's Plan
    A Not-So Normal Webinar on GDPR: Creating your Organization's Plan Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium Recorded: Jun 21 2017 64 mins
    The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.

    It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.

    Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.

    Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
  • Building Partnerships Inside Your Organization for Better Customer Experiences
    Building Partnerships Inside Your Organization for Better Customer Experiences David Mickelson, Insights and Analytics Manager, 3M and Kevin Capeder, Analytics Specialist, 3M Recorded: May 31 2017 33 mins
    As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.

    In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
  • The Top 8 ROI Considerations for Tag Management
    The Top 8 ROI Considerations for Tag Management Adam Corey, VP, Marketing Recorded: May 24 2017 33 mins
    ‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.

    There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.

    Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.
  • 6 Things Marketers Should Know about Data and Privacy for 2017
    6 Things Marketers Should Know about Data and Privacy for 2017 Adam Corey, Analytics Industry Veteran Recorded: Mar 29 2017 53 mins
    Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that more Americans are more concerned about their online data privacy than they are about losing their primary source of income.

    In this webinar, analytics industry veteran Adam Corey will walk through the changes in consumer sentiment, recent legislation, and technology shifts that affect how marketers work with data, as well as the six things every marketer should know as they build their marketing roadmaps.
  • Pros and Cons: Analyzing MarTech for the Single View of the Customer
    Pros and Cons: Analyzing MarTech for the Single View of the Customer Jay Calavas, CIO at Tealium Recorded: Mar 23 2017 46 mins
    Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.

    With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.

    EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.

    Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
  • How to Solve the 4 Biggest Data Problems from the MarTech Explosion
    How to Solve the 4 Biggest Data Problems from the MarTech Explosion Ted Sfikas, Director of Solution Consultants at Tealium Recorded: Feb 15 2017 50 mins
    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

    - Inefficient teams caused by a lack of data continuity and centralization

    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

    Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
  • 3 Data-driven Ways to Power Marketing Campaigns
    3 Data-driven Ways to Power Marketing Campaigns Adam Corey, VP Marketing, Tealium Recorded: Jan 31 2017 32 mins
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.

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