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Tealium

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  • 3 Data-driven Ways To Power Marketing Campaigns 3 Data-driven Ways To Power Marketing Campaigns Adam Corey, VP Marketing, Tealium Recorded: Sep 28 2016 32 mins
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
  • 5 Steps to Building Your Data Governance Plan 5 Steps to Building Your Data Governance Plan Chris Slovak & Maltie Maraj, Tealium Recorded: Sep 21 2016 45 mins
    Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this control. Up until now, data governance and protection have been a low priority for brands, but the long-term impact of a data breach can lead to a loss of consumer confidence – not to mention massive financial implications. How do you balance the opportunity to provide the best customer experience with the increasing responsibilities in data privacy and security?

    In this webinar, we’ll discuss five industry best practices for building an effective data governance plan. From the vendors you choose to work with, to the policies and practices in place today, learn how to make sense of the current legal landscape and how Tealium’s solutions allow you to provide these safeguards to your customers.
  • Customer Data - The New Value Exchange Customer Data - The New Value Exchange Adam Corey, Tealium Recorded: Jul 21 2016 29 mins
    With the continued explosion of digital and data-centric technologies, a rich stream of customer data is increasingly available to today’s marketers – and a company’s first-party data is undoubtedly a growing source of competitive advantage. But the opportunity to generate deeper customer insights and understanding with that data comes with the expectation of a connection or interaction that goes beyond the transactional.

    During this interactive discussion, Adam Corey - VP of Marketing at Tealium - will explore how data has become the new 'value exchange' between brands and consumers, and how to leverage that data to generate business value while maintaining consumer trust and loyalty. He'll share:
    - the pivotal moments of data capture that brands should focus on (or steer away from)
    - the key differences between a transactional vs. emotional data exchange
    - the core principles of a successful data-driven approach
    - the critical elements of a comprehensive data security/ privacy practice

    We hope you'll join us.
  • Connecting the Customer Journey Connecting the Customer Journey Steve Donatelli/ Matt Beck/ Noah Brooks, SolarCity Recorded: Jul 6 2016 35 mins
    A core element of successful customer engagement is not just a comprehensive understanding of an individual’s preferences and interests, but also any and all interactions with your brand. That sounds basic enough when dealing with known customers, but the critical piece is the ability to associate previously anonymous behavior with those known customers. In this session, Steve Donatelli and team of SolarCity detail the arduous process of stitching together data across systems – including web analytics, customer relationship management (CRM), and digital marketing applications – to finally build a comprehensive view of the customer journey for the first time. They also explore the profound impact of this unified customer view on their business, from better understanding hits and misses to lower acquisition costs.
  • Cleaning House: From Dirty Data to Clear Insights Cleaning House: From Dirty Data to Clear Insights Daryl Acumen, Hewlett Packard Enterprise Recorded: Jul 6 2016 17 mins
    In this keynote session at Digital Velocity 2016, Daryl Acumen, Senior Manager of Digital Analytics at Hewlett Packard Enterprise, explores how HPE went from mounds of dirty data to a stream of crystal clear insights, and how they're addressing data quality across their spectrum of digital channels.
  • Future-Proofing Your Marketing Technology Stack Future-Proofing Your Marketing Technology Stack David Raab, Principal at Raab Associates and Tealium Recorded: Jun 23 2016 41 mins
    It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

    Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
    - the key components of a flexible marketing approach
    - the core functions a flexible marketing architecture must support
    - the key attributes of a flexible organization

    We hope you'll join us.
  • Moving "Digital" to the Physical Realm Moving "Digital" to the Physical Realm Darin Archer, ‎IoT Industry Solutions Retail/CPG at Intel Corporation Recorded: Jun 14 2016 33 mins
    As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer experience across the vast number of digital touchpoints. Just as we're leaving more traditional marketing channels behind, the advent of the Internet of Things (IoT), connected/ smart devices, and mobile technologies is blurring the lines between the digital, traditional and physical at a rapid rate. And with the excitement of nearly anything - in either the digital or physical realm - becoming a potential marketing vehicle, there also comes the possibility of a resurgence in data silos and fragmented customer experiences. Join Darin Archer, head of ‎IoT Industry Solutions Retail/CPG at Intel Corporation, as he explores the possibility of breaking down the barriers between disparate channels, data sets and back-office systems - and the transformational, connected marketing experiences made possible as a result.
  • 10 Things Your Tag Manager Should be Able to Do 10 Things Your Tag Manager Should be Able to Do Adam Corey Recorded: May 31 2016 22 mins
    You may be using a tag management solution to manage the implementation of your digital marketing technologies. But could you be missing out on powerful capabilities not offered by your current free or paid solution?

    Join us for an engaging, 30-minute discussion to uncover what else your tag manager could be doing for you.
  • Marketing Data Governance: Making Sense of the Current Legal Landscape Marketing Data Governance: Making Sense of the Current Legal Landscape Chris Slovak and Maltie Maraj, Tealium Recorded: May 27 2016 31 mins
    In today’s digital world, with the rich streams of customer data now available come important responsibilities in data governance. From the vendors we choose to work with, to the policies and practices we have in place, today’s marketers are increasingly responsible for ensuring customer data is handled with the utmost concern for security and privacy. In this session at Digital Velocity 2016, Chris Slovak, VP of Global Sales Solutions at Tealium, and Maltie Maraj, Senior Counsel at Tealium, detail the current legal landscape (in marketers’ terms!), and provide guidelines for a more comprehensive approach to data governance and informed technology decisions.
  • Delivering Better Online Experiences with Offline Data Delivering Better Online Experiences with Offline Data Monique Trulson, Director of E-Commerce at Dover Saddlery Recorded: May 27 2016 31 mins
    There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session at Digital Velocity 2016, Monique Trulson shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.

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