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Tealium

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  • GDPR: Balancing Customer Experience with Privacy & Security
    GDPR: Balancing Customer Experience with Privacy & Security Dereck Hatcher, Sr Data Solutions Consultant, Tealium Recorded: Oct 11 2017 26 mins
    The General Data Protection Regulation (GDPR) is 8 months away and brands are quickly starting to put compliance plans in place to ensure regulation by the May 25, 2018 effective date. While data governance is of utmost importance to organizations before this date, being able to still create engaging and powerful experiences for their customers is still a top priority. So how does a company do both?

    Join this webinar to learn:

    - The background on privacy legislation and the road to GDPR

    - What GDPR means to all brands (who is affected, what data matters and how to comply)

    - 5 key steps to balancing exceptional customer experiences with GDPR compliance

    - Answers to the most common GDPR questions
  • Customer Data Platforms: An “Ask Me Anything” Webinar
    Customer Data Platforms: An “Ask Me Anything” Webinar Adam Corey, VP of Marketing, Tealium & Chris Slovak, VP Global Solutions, Tealium Recorded: Sep 28 2017 61 mins
    The Customer Data Platform (CDP) is creating major buzz in the martech space as being a key driver in creating more meaningful customer experiences - yet even the savviest of professionals are unclear on what CDPs are and how these sophisticated tools really work.

    Join this interactive conversation with Tealium CDP Experts to get live answers to your most pressing questions on all things CDP in our “Ask Me Anything” style webinar.

    Wondering what the benefits are of CDPs? Hoping to understand more about their functionality and integration capabilities with other solutions? Needing advice on how to budget for and buy one? Ask me anything!

    In addition to a Q&A and live polls throughout the webinar, our CDP Experts will provide answers to some of the most common questions, such as:

    - How is a CDP different than what I’m currently using to manage my customer data?
    - Why will a CDP help me in driving digital transformation?
    - How will a CDP help me connect my different data sources to get a single view of my customer?
    - What criteria should be considered when selecting a CDP?
  • Drive More Display Ad Conversions with 1st Party Data
    Drive More Display Ad Conversions with 1st Party Data Ted Sfikas, Director of US Engineering, Tealium Recorded: Sep 13 2017 54 mins
    Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When organizations deploy multiple martech solutions solutions and marketing channels, like display ads, they are able to collect massive amounts of behavioral data at each of these touchpoints. While many brands are able to collect this 1st party data from each marketing touchpoint - most aren’t able to truly take advantage of the opportunity this data holds with their display ad strategy.

    Brands are experiencing powerful results and driving more display ad conversions by connecting disparate 1st party data sources. Wondering how? Join this webinar to learn:

    - The foundational concepts and terminology you need to know around the display ecosystem
    - How Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Email Service Providers (ESPs) and other martech solutions fit into the display ad sphere and how to use this combination to your advantage
    - The difference between 1st, 2nd and 3rd party data
    - The powerful combination that exists in pairing a DSP with a CDP

    Presenter:
    Ted Sfikas, Director of US Engineering, Tealium
  • GDPR: Tactical Steps You Must Take to Ensure Compliance
    GDPR: Tactical Steps You Must Take to Ensure Compliance Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium Recorded: Aug 23 2017 58 mins
    GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it requires they do, only 1% of people polled say they have a GDPR plan in place to ensure compliance.*

    Join Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium, for 60-minutes and learn how to:

    - Audit and document all of your digital properties to ensure compliance
    - Establish solid security and privacy measures within your organization
    - Effectively communicate your data governance plan to key stakeholders
    - Employ the customer at the center mandate with everything you do


    *Source: Forrester & Tealium Not-So-Normal Webinar: Creating Your Organization's Plan.
  • The Customer Data Platform: Solving Problems & Driving Digital Transformation
    The Customer Data Platform: Solving Problems & Driving Digital Transformation David Raab, Founder of the Customer Data Platform Institute, & Adam Corey, VP of Marketing at Tealium Recorded: Aug 17 2017 60 mins
    Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.

    A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:

    - How these purpose-built products assemble and distribute customer data
    - Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
    - What problems a CDP can help the marketer solve
    - The key ways to using a CDP in driving a business’s digital transformation

    Presenters:
    David Raab, Founder of the Customer Data Platform Institute
    Adam Corey, VP of Marketing at Tealium
  • How Tag Management Has Evolved Over The Past 5 Years
    How Tag Management Has Evolved Over The Past 5 Years Dan George, Solutions Consulting Operations Manager, Tealium Recorded: Aug 2 2017 22 mins
    Ever wonder why tag management came about? Where it’s come and where it’s going?

    2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect data, especially as it continues to evolve in the future.

    Join Dan George, Solutions Consulting Operations Manager at Tealium for a brief 30-minute webinar on How Tag Management Has Evolved Over The Past 5 Years. Join this webinar to learn:

    - The origin of tag management
    - How the proliferation of the martech landscape has changed tag management
    - How tag management will continue to evolve
    - Why it’s crucial to care
  • Identity Resolution: The Key to Digital Transformation
    Identity Resolution: The Key to Digital Transformation Chris Slovak, VP Global Solutions Consulting, Tealium Recorded: Jul 27 2017 46 mins
    Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.

    Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:

    - Manage your entire data supply chain
    - Leverage data to fuel more meaningful customer experiences
    - Drive customer centricity with digital transformation
    - Implement the 4 key strategies for strategic identity resolution
  • A Not-So Normal Webinar on GDPR: Creating your Organization's Plan
    A Not-So Normal Webinar on GDPR: Creating your Organization's Plan Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium Recorded: Jun 21 2017 64 mins
    The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.

    It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.

    Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.

    Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
  • Building Partnerships Inside Your Organization for Better Customer Experiences
    Building Partnerships Inside Your Organization for Better Customer Experiences David Mickelson, Insights and Analytics Manager, 3M and Kevin Capeder, Analytics Specialist, 3M Recorded: May 31 2017 33 mins
    As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.

    In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
  • The Top 8 ROI Considerations for Tag Management
    The Top 8 ROI Considerations for Tag Management Adam Corey, VP, Marketing Recorded: May 24 2017 33 mins
    ‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.

    There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.

    Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.

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