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Movable Ink

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  • How to Build Better Loyalty Emails
    How to Build Better Loyalty Emails Ilya Dvilyanski, Senior Account Manager at Movable Ink + Mike Sund, VP of Strategy/Analytics at Olson 1to1 Recorded: Mar 16 2017 31 mins
    Loyalty programs are one of the best ways to build profitable, long-term relationships with your customers. Add email marketing, and you’ve got a powerful strategy for boosting your program’s performance.

    For our upcoming webinar, we're teaming up with Olson 1to1, a leading loyalty and CRM agency. We’ll show you proven contextual marketing tactics used by leading brands to drive engagement.

    In addition, Olson 1to1 will share examples of how they’ve used Movable Ink to create highly relevant, personal and fun loyalty emails for clients that drove big results.
  • Contextual Email Makeover Webinar
    Contextual Email Makeover Webinar The Movable Ink team Recorded: Feb 23 2017 20 mins
    We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!

    You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
  • Comment construire une meilleure newsletter ?
    Comment construire une meilleure newsletter ? Philippe Gateau, Sales Manager SEMEA at Movable Ink Recorded: Feb 15 2017 48 mins
    Les newsletters sont parmi les types d’email les plus courant, mais aussi les plus difficiles à réaliser pour être pertinent. Faits correctement, les newsletters sont une manière très efficace de consolider l’engagement, de fidéliser le client, et de générer du trafic vers votre site Web. En utilisant des outils d'automation et de contenu contextuel vous rendrez vos messages systématiquement pertinents. Dans cet eBook, vous trouverez tout ce dont vous avez besoin pour construire une newsletter que vos abonnés vont non seulement ouvrir, mais évaluer comme ressource fiable. Vous aurez des conseils et des ressources qui vous orienterons grace aux best practices, aux conseil de ciblages, au contenu contextualisé pour obtenir l’interaction et renforcer la fidélité de votre client, Vous trouverez tout cela ici.
  • How to Drive Customer Retention with Email Marketing
    How to Drive Customer Retention with Email Marketing Greg Portnoy, Manager of Strategic Partnerships at Bronto and Nicholas Holder, Account Executive at Movable Ink Recorded: Feb 9 2017 35 mins
    Smart marketers know how costly is it to acquire new customers - that’s why customer retention should be at the core of all campaigns. A customer journey is more than redeeming rewards points, it’s about deepening your brand’s relationship to create repeat buyers.

    In this webinar, we’re teaming up with Bronto Software to share email marketing tactics to increase customer retention, including:
    - Abandoned Cart Series
    - Welcome Series
    - Loyalty Program

    We’ll be sharing examples of other retailer's success, so you can begin creating and improving your retention –based campaigns right away.

    Register now to save your spot!
  • Wie Sie einen besseren Newsletter bauen
    Wie Sie einen besseren Newsletter bauen Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink Recorded: Feb 9 2017 33 mins
    Newsletter sind die am weitesten verbreiteten Marketing Emails, aber sehr schwierig richtig umzusetzen. Gute Newsletter sind der effektivste Weg, Leads zu pflegen, die Kundenloyalität zu steigern und Traffic auf Ihre Webseite zu treiben. Indem Sie Tools wie Automation oder kontext-relevantes Messaging nutzen, können Sie ihren Durchschnitts-Newsletter in ein mächtiges Marketing Tool umwandeln.
    In diesem eBook finden Sie alles was Sie benötigen um einen Newsletter zu bauen, den Ihre Empfänger nicht nur öffnen, sondern auch als eine wertvolle, zuverlässige Quelle ansehen. Des Weiteren wird aufgezeigt, wie Sie Nutzer zum Handeln bringen, sowie Kundenloyalität stärken. Angefangen von ‚wie startet man’ und diversen Best Practices, hin zu ‚mit welchen Inhalten spricht man Kunden gezielt und in deren Kontext an’.
  • Build a Better Newsletter
    Build a Better Newsletter Lauren Lind, Account Manager at Movable Ink Recorded: Nov 3 2016 27 mins
    According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter.

    In our webinar, we’ll show you how to:
    - Consistently send the content your subscribers want by building subscriber profiles with progressive polling
    - Always deliver up-to-the-minute content, product inventory and more directly from your website with content automation
    - Deliver great mobile experiences with device targeting
    - Promote events and stores that are nearest to your subscribers with geo-targeting
    - Save time by automatically delivering daily sales

    Grab your spot now!
  • Getting Ready for Black Friday
    Getting Ready for Black Friday Jennifer Freedman, Client Marketing @ Movable Ink + John Landsman, Director of Strategy & Analysis @ eDataSource Recorded: Oct 20 2016 38 mins
    The week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season… and your competitors will be sending their best campaigns of the year.

    Does your Black Friday campaign have what it takes to stand out in an overcrowded inbox?

    We're teaming up with eDataSource to find out the biggest and most impactful email trends that leading brands (and many of your competitors) will be using this upcoming Black Friday and Cyber Monday - including tips for staying ahead of them, including:

    - Timing your campaign perfectly
    - Targeting based on your customers’ behavior
    - Advanced personalization techniques

    … and more. Plus, we’ll show you specific examples of these tactics in action so you can add them to your Black Friday campaign strategy ASAP. Join us at 1pm EST on October 13th!
  • Comment Construire un Welcome Pack Email efficace
    Comment Construire un Welcome Pack Email efficace Philippe Gateau Sales Manager SEMEA, Movable Ink Recorded: Oct 6 2016 44 mins
    L’email de bienvenue est certainement la meilleure opportunitée pour poser les bases d’une relation solide et durable avec votre client. Les emails de bienvenue ont les meilleurs taux d’ouverture et de lecture, ce qui fait d’eux une chance unique de créer un impact sur le client. Mais les enjeux sont élevés, vous pouvez gagner ou perdre un client dans ce contact initial. Ce Webinar vous guidera à travers les étapes nécessaires à la creation d’un welcome pack email, qui transformera vos abonnés en clients fidèles, tout en collectant les données qui vous permettrons d’enrichir l’experience et la relation tout au long du cycle de vie client.
  • Steal These Ideas: Your 2016 Holiday Email Inspiration Guide
    Steal These Ideas: Your 2016 Holiday Email Inspiration Guide Chris Kopyar, Associate Account Director, Movable Ink Recorded: Sep 22 2016 55 mins
    Need some fresh, new ideas for your holiday email campaigns? Look no further.

    In this webinar, we’ll show you the most impactful contextual tactics - from behavioral triggered content to personalization - along with ideas for using them in your own holiday campaigns.

    Here are just a few of the highly steal-able ideas you’ll discover:
    - Make charitable giving easy with location personalization
    - Cross-sell with product recommendations in shipping emails
    - Gather intel on holiday shopping behavior with progressive polling
    - Automatically deliver fresh content with dynamic holiday emails
    - Send relevant offers based on local weather

    …and much more!
  • Delivering a Better Holiday Email Experience with Live Data
    Delivering a Better Holiday Email Experience with Live Data Scott Cornell, SVP of Strategy at Pierry Software, and Mike Dietz, Solutions Consultant at Movable Ink Recorded: Sep 7 2016 33 mins
    The holiday marketing season will be in full swing before you know it. Now is the time to start thinking about how your email campaigns can stand out from the crowd and deliver an exceptional, one-to-one customer experience.

    Movable Ink and Pierry have partnered together to show you how powering your holiday email campaigns with automated live data—like package tracking, live inventory and more—can drive real results this holiday season. Save your spot now!

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