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Movable Ink

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  • Holiday Recap: The Biggest Email Marketing Wins from Cyber Week 2017
    Holiday Recap: The Biggest Email Marketing Wins from Cyber Week 2017
    Kara Holthaus, VP of Client Services at SmarterHQ and Katherine Duhaime, Senior Account Manager at Movable Ink Recorded: Dec 7 2017 47 mins
    SmarterHQ and Movable Ink have teamed up to bring you the most impactful email marketing tips for 2018. In our webinar, we’ll look at the results of Cyber Week and share some of the biggest email marketing wins to help you create a solid strategy for the new year. We’ll also share inspiring, real-life examples of:

    - Behavioral marketing
    - Open-time personalization
    - Intelligent content
  • From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide
    From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide
    Alex Elman, Client Marketing Manger, Movable Ink, Brenna Foster & Chris Coletta, Senior Strategists, Content & Campaigns, BSD Recorded: Nov 15 2017 47 mins
    The tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year. What happens to a fundraising program when the target audience might not be sitting at their desks, ready to click a big, beautiful “donate” button on December 31?

    It’s not pretty.

    In this webinar with Blue State Digital and Movable Ink, we’ll take a deep dive into fundraising data from 2016, and explain how to counter a potential drop in donations this year. From intelligent content to alternate revenue streams to leveraging big moments like Giving Tuesday and Cyber Monday, we’ll cover how nonprofits can prepare NOW for a weekend year-end.

    Can’t make the webinar? Register anyway, and we’ll email you the recording.
  • How to Scale Personalization with Creative Variations
    How to Scale Personalization with Creative Variations
    The Movable Ink Team Recorded: Oct 31 2017 29 mins
    1:1 experiences are vital to any email marketer’s success. But creating those experiences isn’t easy.

    No matter which strategy you employ - segmentations, lifecycle programs, retargeting, triggers - you never have enough content to fill all the possibilities. Infinite content: that’s a tall order for any marketer!

    In our upcoming webinar, you’ll get a sneak peek at the Movable Ink Creative Variations Solution that enables marketers to create the perfect experience for every customer by blending the right email creative with the right data.

    We’ll show you use cases across industries and explain how leading brands are creating true, 1:1 experiences with Creative Variations.

    Can’t make the webinar? Register anyway, and we’ll email you the recording.
  • The State of Email Marketing Personalization in 2017
    The State of Email Marketing Personalization in 2017
    Movable Ink + Campaign Monitor Recorded: Sep 14 2017 53 mins
    If there’s one webinar you need to watch about email marketing personalization, this is it. Join Movable Ink and Campaign Monitor as we explore next-level email personalization tips to help you master gathering customer data, segmentation, and how to take your personalization to the next level with behavioral data.
  • Your Ultimate Guide to Black Friday Email Inspiration
    Your Ultimate Guide to Black Friday Email Inspiration
    Movable Ink + Iterable Recorded: Aug 17 2017 42 mins
    Your Ultimate Guide to Black Friday Email Inspiration

    Movable Ink and Iterable are teaming up to bring you proven email marketing tactics for your upcoming Black Friday, Cyber Monday, and Cyber Week campaigns. We’ll look at holiday email reports to help you identify the biggest tips and trends for the 2017 holiday season, including:

    - Behavioral campaigns that deliver 1:1 experiences
    - Time-targeted emails to drive customers to act fast
    - Hyper-personalized content that boosts engagement across email and mobile
  • Real-Time Data and Personalization: A Look Inside Movable Ink's Summer Launch
    Real-Time Data and Personalization: A Look Inside Movable Ink's Summer Launch
    Dave Cormier, Director of Product Marketing, Movable Ink Recorded: Jul 27 2017 59 mins
    Activating your company's data is the key to creating hyper-personalized email campaigns. In our upcoming webinar, you'll see examples of how to use your customers' data in creative ways. You'll also get an exclusive demo of Movable Ink's Summer Launch, including the new Data Sources app and a few other surprises!
  • Steal These Holiday Email Ideas
    Steal These Holiday Email Ideas
    Chris Kopyar, Associate Account Director, Client Experience Recorded: Jul 20 2017 59 mins
    It may be the height of summer, but it's also peak time for holiday email campaign planning. If you're looking beat last year's numbers, this webinar is a must-see.

    We'll show you new tactics for behavior-based campaigns, explore using data to create hyper-personalized campaigns, look at leading brands with track records of sending successful holiday campaigns and much more.

    Can't make the webinar? Sign up anyway, and we'll send you the recording!
  • Video: Why TalkTalk Work with Movable Ink
    Video: Why TalkTalk Work with Movable Ink
    Barbie Chambers, Email Marketing Executive at TalkTalk Recorded: Jun 27 2017 2 mins
    Watch this video to hear how Barbie Chambers, Email Marketing Executive at TalkTalk, has achieved success with Movable Ink and why she is building it into her email strategy.
  • Video Panel: Top UK Email Challenges and How to Solve Them
    Video Panel: Top UK Email Challenges and How to Solve Them
    Virgin Holidays, British Heart Foundation and Direct Marketing Association Recorded: Jun 27 2017 25 mins
    Join Virgin Holidays, the BHF and the DMA as they discuss the top UK email marketing challenges, including time, content and engagement. Discover how they are using automation, personalisation and live content to increase their results.
  • Video: The DMA Email Tracker - Your Guide to the Modern Inbox
    Video: The DMA Email Tracker - Your Guide to the Modern Inbox
    Jenna Tiffany, Founder and Strategy Director at Let'sTalk Strategy Recorded: Jun 27 2017 16 mins
    Email is the cornerstone of digital marketing and consumers’ preferred marketing channel. But what do consumers expect to see in the inbox?

    In this video, Jenna Tiffany, Founder and Strategy Director at Let’sTalk Strategy, presented the DMA’s recent Consumer Email Tracker and shared how modern consumers are using their inboxes.

    In this video, Jenna reveals the answers to the following questions:
    -How does behaviour differ between younger and older consumers?
    -How does email impact on brand trust?
    -What are the main reasons consumers unsubscribe?

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