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Movable Ink

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  • Build a Better Newsletter Build a Better Newsletter Lauren Lind, Account Manager at Movable Ink Recorded: Nov 3 2016 27 mins
    According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter.

    In our webinar, we’ll show you how to:
    - Consistently send the content your subscribers want by building subscriber profiles with progressive polling
    - Always deliver up-to-the-minute content, product inventory and more directly from your website with content automation
    - Deliver great mobile experiences with device targeting
    - Promote events and stores that are nearest to your subscribers with geo-targeting
    - Save time by automatically delivering daily sales

    Grab your spot now!
  • Getting Ready for Black Friday Getting Ready for Black Friday Jennifer Freedman, Client Marketing @ Movable Ink + John Landsman, Director of Strategy & Analysis @ eDataSource Recorded: Oct 20 2016 38 mins
    The week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season… and your competitors will be sending their best campaigns of the year.

    Does your Black Friday campaign have what it takes to stand out in an overcrowded inbox?

    We're teaming up with eDataSource to find out the biggest and most impactful email trends that leading brands (and many of your competitors) will be using this upcoming Black Friday and Cyber Monday - including tips for staying ahead of them, including:

    - Timing your campaign perfectly
    - Targeting based on your customers’ behavior
    - Advanced personalization techniques

    … and more. Plus, we’ll show you specific examples of these tactics in action so you can add them to your Black Friday campaign strategy ASAP. Join us at 1pm EST on October 13th!
  • Comment Construire un Welcome Pack Email efficace Comment Construire un Welcome Pack Email efficace Philippe Gateau Sales Manager SEMEA, Movable Ink Recorded: Oct 6 2016 44 mins
    L’email de bienvenue est certainement la meilleure opportunitée pour poser les bases d’une relation solide et durable avec votre client. Les emails de bienvenue ont les meilleurs taux d’ouverture et de lecture, ce qui fait d’eux une chance unique de créer un impact sur le client. Mais les enjeux sont élevés, vous pouvez gagner ou perdre un client dans ce contact initial. Ce Webinar vous guidera à travers les étapes nécessaires à la creation d’un welcome pack email, qui transformera vos abonnés en clients fidèles, tout en collectant les données qui vous permettrons d’enrichir l’experience et la relation tout au long du cycle de vie client.
  • Steal These Ideas: Your 2016 Holiday Email Inspiration Guide Steal These Ideas: Your 2016 Holiday Email Inspiration Guide Chris Kopyar, Associate Account Director, Movable Ink Recorded: Sep 22 2016 55 mins
    Need some fresh, new ideas for your holiday email campaigns? Look no further.

    In this webinar, we’ll show you the most impactful contextual tactics - from behavioral triggered content to personalization - along with ideas for using them in your own holiday campaigns.

    Here are just a few of the highly steal-able ideas you’ll discover:
    - Make charitable giving easy with location personalization
    - Cross-sell with product recommendations in shipping emails
    - Gather intel on holiday shopping behavior with progressive polling
    - Automatically deliver fresh content with dynamic holiday emails
    - Send relevant offers based on local weather

    …and much more!
  • Delivering a Better Holiday Email Experience with Live Data Delivering a Better Holiday Email Experience with Live Data Scott Cornell, SVP of Strategy at Pierry Software, and Mike Dietz, Solutions Consultant at Movable Ink Recorded: Sep 7 2016 33 mins
    The holiday marketing season will be in full swing before you know it. Now is the time to start thinking about how your email campaigns can stand out from the crowd and deliver an exceptional, one-to-one customer experience.

    Movable Ink and Pierry have partnered together to show you how powering your holiday email campaigns with automated live data—like package tracking, live inventory and more—can drive real results this holiday season. Save your spot now!
  • Email für den Kunden von 2017 neu erfinden Email für den Kunden von 2017 neu erfinden Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink Recorded: Sep 7 2016 39 mins
    In den letzten 12 Monaten haben sich die Erwartungen der Kunden drastisch verändert. Generische Massenemails erzielen keine guten Resultate mehr, wobei sogar 54% der Kunden sagen, sie würden eine Beziehung mit einer Marke beenden wenn sie weiterhin irrelevante Inhalte bekommen.

    Um in 2017 und darüberhinaus erfolgreich zu sein, müssen Email Marketing Kampagnen auf den einzelnen Empfänger hyper-personalisiert werden. Man muss auf demografische und kontextabhängige Daten in Echtzeit sowie auf die Verhaltensweise des Einzelnen zurückgreifen, um ein fesselndes Email-Erlebnis zu schaffen.

    In diesem Webinar werde ich Ihnen die momentane Email Marketing Landschaft, sowie die Trends für 2017 aufzeigen. Darüberhinaus zeige ich Ihnen, wie führende Marken Personalisierung und Kontext nutzen um höchst erfolgreiche Kampagnen umzusetzen – mit den richtigen Ergebnissen.
  • How to Get Holiday Ready: Your Festive Email Plan How to Get Holiday Ready: Your Festive Email Plan Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink Recorded: Sep 6 2016 48 mins
    The festive season is no longer limited to December. The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks.

    Does your holiday marketing have the longevity to survive the full season, without your customers burning out?

    In this webinar, Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink, will share their favourite festive strategies, tactics and examples. Join this webinar and discover:

    -Why 56% of marketers will be launching their festive email campaigns before the end of October
    -How you can use rewards to drive urgency and purchases throughout the season
    -When is the optimum time to send your festive emails and stand out in the inbox
    -How you can sell everything you have during the sale period
  • Social & Email Holiday Success Starts Today Social & Email Holiday Success Starts Today Kristy O'Neill, Senior Account Manager, Movable Ink and Stephanie Bannos, Director of Product Marketing, Offerpop Recorded: Aug 24 2016 38 mins
    Now is the time to start planning your holiday marketing campaign if you want to stay ahead of the competition and maximize sales. In this 30-minute webinar, Movable Ink and Offerpop team up to help you kickoff your holiday email and social campaign planning.

    Based on insights from our 2016 Retail Holiday Readiness Report, this webinar will cover:
    - Findings from our 2016 holiday retail marketer survey and what it means for your marketing strategy
    - How-to's and inspiration for implementing a personalized, contextual email campaign
    - Best practices and unique ideas for how to promote a UGC campaign around the holiday shopper

    Save your spot now.

    #holidayreadynow
  • The Ultimate Guide to Contextual Marketing for the Restaurant Industry The Ultimate Guide to Contextual Marketing for the Restaurant Industry Michael Ricci, Chief Marketing Officer at Digital Fusion and Marissa Goba, Account Manager at Movable Ink Recorded: Jul 28 2016 37 mins
    Want to provide your guests with a best-in-class experience that keeps them coming back for more? In this webinar, you’ll learn how to create a contextual experience with email that drives engagements and boosts sales. You’ll learn how to create personal experiences, leverage loyalty data and provide a better mobile experience for your guests.
  • Réinventer l’Email pour le consommateurs de 2017 Réinventer l’Email pour le consommateurs de 2017 Philippe Gateau Sales Manager SEMEA, Movable Ink Recorded: Jul 28 2016 32 mins
    Au cours des derniers mois, les consommateurs ont vu s’accumuler dans leur boites de réception des emails peu attractifs et toujours plus nombreux. Envoyer le même message à une audience de masse conduit à des performances limitées, sachant que 54% des consommateurs déclarent vouloir se désabonner des programme dont le contenu n’est pas pertinent.

    Pour avoir du succès en 2017, vos campagnes d’email marketing se devront d’être hyper-personnalisées pour chacun de vos destinataires, en fonction de son comportement, de données contextuelles en temps réels, pour créer une expérience email convaincante.

    Lors de ce webinar, Philippe Gateau, SEMEA Sales Manager chez Movable Ink conduira une présentation du paysage email actuel, et des tendances qui auront un impact réel en 2017. De plus, vous verrez, au travers de nombreux exemples concrets, comment de grandes marques utilisent la personnalisation et la contextualisation pour créer des campagnes performantes avec des résultats chiffrés.