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Products That Count

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  • Products That Count: Getting your first million mobile users Part 1
    Products That Count: Getting your first million mobile users Part 1 Joel Freeman, Co-Founder and CEO of Grabble & Mobula Recorded: Jun 15 2017 47 mins
    How do you go about launching products that attract millions of users? How do you go from ZERO to 1 MILLION users? Serial mobile entrepreneur and member of Facebook's Client Council, Joel Freeman shares his experience bringing fast growing apps to market and reveals what he learned along the way, including how to effectively design for virality and retention, how to maximise organic growth and invest in scaling paid opportunities, and what the future of the Appstore looks like.


    About the speaker: Joel Freeman is co-Founder and CEO of Grabble & Mobula. He has launched services that have reached millions of users and ha ve been featured by Apple in over 100 countries. Interested in starting businesses from a young age, which led to an accidental delivery of 1m playing cards in London Bridge with no means to distribute them, Joel is obsessed with the future of mobile. He sits on the Facebook Client Council and strategizes about the future of native app distribution.
  • Eventbrite Growth VP on how to Build a Billion-Dollar Marketplace From Scratch
    Eventbrite Growth VP on how to Build a Billion-Dollar Marketplace From Scratch Brian Rothenberg, VP & GM at Eventbrite Recorded: Apr 27 2017 50 mins
    Marketplaces are changing the way we work, buy, travel and more. Their business model could well be the best ever: it’s powered by network effects at scale, where supply and demand follow one another, creating a winner-take-all situation. But why will one marketplace gain traction and achieve scale, where others falter? How do you build a winning one? Eventbrite Growth VP and marketplace guru Brian Rothenberg shares what he learned through more than a decade building 4 marketplaces from $0 to $billions.

    Brian Rothenberg has spent the last four years playing a critical role in scaling Eventbrite’s business to millions of events per year, generating more than $5Bn in gross transactions since inception. Prior to Eventbrite, Brian helped to multiply TaskRabbit’s business 3x, he co-founded and ran product & marketing for his own marketplace startup SkillSlate (acquired by TaskRabbit), and started his career as a product manager for Yahoo!’s marketplace businesses.
  • Upwork CEO’s journey from PM to CEO of a $Bn-marketplace
    Upwork CEO’s journey from PM to CEO of a $Bn-marketplace Stephane Kasriel Recorded: Mar 28 2017 55 mins
    How do you go from building products to running a marketplace that creates thousands of jobs and is valued at over $1Bn? Upwork CEO Stephane Kasriel shares what he learned along the way, from product manager at Paypal, to SVP of product and then CEO at Upwork. “Getting to product-market fit is only the beginning,” he says “From there, there are even bigger hills to climb, like building a sustainable growth engine, maintaining trust in the platform, expanding to new verticals, and securing funding along the way.”

    As CEO of Upwork, the world’s largest freelancing website, Stephane Kasriel is driving the company’s vision of connecting businesses with talent faster than ever. At Upwork (formerly Elance-oDesk), he built and led a distributed team of more than 300 engineers, product managers and designers located around the world as SVP of Product & Engineering before ascending to be CEO of the company. Stephane applies his learnings to help people build their own teams so that they can overcome talent gaps, create more job opportunities, and give rise to a flexible work future. He holds an MBA from INSEAD, Master’s from Stanford in Computer Science and a BS from Ecole Polytechnique in France.
  • Google/Apple fmr-exec Kim Scott on Leading Without Losing Your Humanity
    Google/Apple fmr-exec Kim Scott on Leading Without Losing Your Humanity Kim Scott Recorded: Feb 22 2017 57 mins
    Leading others, influencing, giving feedback is part of every product manager’s job, but it can make people uncomfortable. Criticizing others can feel brutal, and praising them can feel patronizing. Giving feedback is hard, but it’s just the beginning. It’s equally as important to get feedback (especially criticism) from others, and encourage it between them. Kim will share her approach for giving impromptu feedback effectively, soliciting it from others, and encouraging it between the people you work most closely with.

    Kim Scott is the co-founder of Candor and the author of “Radical Candor: Be a Kickass Boss without Losing your Humanity” (St. Martin’s Press, March 2017). Kim led AdSense, YouTube, and Doubleclick Online Sales and Operations at Google and then joined Apple University to develop and teach “Managing at Apple.” Kim has been a CEO coach at Dropbox, Qualtrics, Twitter, and several other Silicon Valley companies. She received her MBA from Harvard Business School and her BA from Princeton University.
  • Products That Count holiday party featuring Uber early VC
    Products That Count holiday party featuring Uber early VC Shawn Carolan, Jonas Kaufman Recorded: Dec 21 2016 47 mins
    Shawn Carolan’s lightning talk:
    Iconic consumer products seem obvious in hindsight, but crafting a “products that counts” from a blank canvas is a challenging climb filled with pitfalls. Uber early investor, venture capitalist and recovering entrepreneur Shawn Carolan argues that you need to boil down a product’s core purpose to a single sentence in order to gauge demand, scope ambitions, attract investors, align teams, speed execution, hire employees and get customers faster.
    Jonas Kaufman’s lightning talk:
    Safe drinking water is the product that counts the most. But today, millions of people lack access to it. Serial entrepreneur and social activist Jonas Kaufman will share the disruptive approach he’s come up with to provide clean drinking water to millions of people. He’ll also discuss how easy it is to get involved.
    SC Moatti’s lighning talk:
    How do you go about creating mobile products used by billions of people? What are the new rules shaping the future of connected technology? Drawing from her work experience as an executive at places like Facebook, Nokia, and Opera Software, as well as extensive interviews with executives at mobile pioneers such as Airbnb, Pandora, and Uber, SC Moatti lays out the three rules that every mobile product needs to be successful.
  • Pricing guru Madhavan Ramanujam on Designing Products Around Price
    Pricing guru Madhavan Ramanujam on Designing Products Around Price Madhavan Ramanujam Recorded: Nov 16 2016 56 mins
    Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize effectively. What a waste! "It doesn’t have to be this way. And it needs to stop," says pricing guru Madhavan Ramanujam. In this talk, he reveals his approach to designing products based on price based on working with over a 100 technology companies. He will shares concrete case studies and examples from leading companies such as LinkedIn, Uber and Optimizely and a practical, step-by-step methodology for pricing innovation.

    Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners, a strategy firm with a leading practice around pricing new products. He has led hundreds of pricing project for new technologies and products and is co-author of “Monetizing Innovation: How Smart Companies Design the Product Around the Price.” Madhavan is an alumni of the Stanford Graduate School of Business (GSB), Stanford University and the Indian Institute of Technology (IIT, Chennai).
  • Uber Frmr Product Exec on Building Products at Scale
    Uber Frmr Product Exec on Building Products at Scale Frederique Dame Recorded: Nov 1 2016 58 mins
    What are the fundamentals of building great products at scale? Former Uber product exec Frederique Dame reveals why it is critical to have a clear mission and clear goals, how companies can stay agile as they scale, and what culture fosters innovation with a team that operates in hyper growth mode. Along the way, she shares concrete examples from Yahoo!, Photobucket, SmugMug, and Uber.

    Frederique Dame is a product veteran with 15 years of experience building large scale products for large and small tech companies in Silicon Valley. Most recently, she helped scale Uber from 80 employees to 7000+, and from 14 cities in 4 countries to 400+ in 68 countries. Prior to Uber, she built large-scale social products at Yahoo!, Photobucket, and Smugmug. Today, Frederique is a startup advisor and angel investor.
  • Slack head of growth Merci Victoria Grace on constantly beginning
    Slack head of growth Merci Victoria Grace on constantly beginning Merci Victoria Grace Recorded: Jul 28 2016 55 mins
    How do you bring new users on board in ways that keeps them coming back? Slack head of growth Merci Victoria Grace reveals the secrets behind Slack new user experience including building a culture of shoshin (the “beginner’s mindset”), cultivating empathy for new users and more. Prior to joining Slack, Merci ran her own mobile company and most recently, was the Director of Product Management at Gigwalk, a mobile workforce platform.
  • Product visionary Kintan Brahmbhatt on The Amazon Way
    Product visionary Kintan Brahmbhatt on The Amazon Way Kintan Brahmbhatt Recorded: Jun 22 2016 66 mins
    Amazon started as an online book store and today, it’s a leading retailer and cloud computing giant. What are the secrets behind Amazon’s success? Amazon’s product exec Kintan Brahmbhatt reveals the Amazon Way, including insights on Amazon’s approach to building products by working backwards from the customer. He leads product vision and execution for Amazon Music, including Prime Music and Amazon’s music experience on Echo and Alexa. Previously Kintan led product launches for IMDb, Amazon Video and Kindle. He is also an active angel investor and advisor to several startups.
  • The three things you need to know before taking your business mobile
    The three things you need to know before taking your business mobile SC Moatti Recorded: Jun 15 2016 36 mins
    Increasingly, businesses are focusing their time and budget on going mobile. But without good execution, it’s extremely easy to fail! There are three elements of a mobile product that make it a success - they must be beautiful, they must understand us, and they must learn about us as we use them.

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