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Products That Count

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  • Pricing guru Madhavan Ramanujam on Designing Products Around Price Pricing guru Madhavan Ramanujam on Designing Products Around Price Madhavan Ramanujam Recorded: Nov 16 2016 56 mins
    Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize effectively. What a waste! "It doesn’t have to be this way. And it needs to stop," says pricing guru Madhavan Ramanujam. In this talk, he reveals his approach to designing products based on price based on working with over a 100 technology companies. He will shares concrete case studies and examples from leading companies such as LinkedIn, Uber and Optimizely and a practical, step-by-step methodology for pricing innovation.

    Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners, a strategy firm with a leading practice around pricing new products. He has led hundreds of pricing project for new technologies and products and is co-author of “Monetizing Innovation: How Smart Companies Design the Product Around the Price.” Madhavan is an alumni of the Stanford Graduate School of Business (GSB), Stanford University and the Indian Institute of Technology (IIT, Chennai).
  • Uber Frmr Product Exec on Building Products at Scale Uber Frmr Product Exec on Building Products at Scale Frederique Dame Recorded: Nov 1 2016 58 mins
    What are the fundamentals of building great products at scale? Former Uber product exec Frederique Dame reveals why it is critical to have a clear mission and clear goals, how companies can stay agile as they scale, and what culture fosters innovation with a team that operates in hyper growth mode. Along the way, she shares concrete examples from Yahoo!, Photobucket, SmugMug, and Uber.

    Frederique Dame is a product veteran with 15 years of experience building large scale products for large and small tech companies in Silicon Valley. Most recently, she helped scale Uber from 80 employees to 7000+, and from 14 cities in 4 countries to 400+ in 68 countries. Prior to Uber, she built large-scale social products at Yahoo!, Photobucket, and Smugmug. Today, Frederique is a startup advisor and angel investor.
  • Slack head of growth Merci Victoria Grace on constantly beginning Slack head of growth Merci Victoria Grace on constantly beginning Merci Victoria Grace Recorded: Jul 28 2016 55 mins
    How do you bring new users on board in ways that keeps them coming back? Slack head of growth Merci Victoria Grace reveals the secrets behind Slack new user experience including building a culture of shoshin (the “beginner’s mindset”), cultivating empathy for new users and more. Prior to joining Slack, Merci ran her own mobile company and most recently, was the Director of Product Management at Gigwalk, a mobile workforce platform.
  • Product visionary Kintan Brahmbhatt on The Amazon Way Product visionary Kintan Brahmbhatt on The Amazon Way Kintan Brahmbhatt Recorded: Jun 22 2016 66 mins
    Amazon started as an online book store and today, it’s a leading retailer and cloud computing giant. What are the secrets behind Amazon’s success? Amazon’s product exec Kintan Brahmbhatt reveals the Amazon Way, including insights on Amazon’s approach to building products by working backwards from the customer. He leads product vision and execution for Amazon Music, including Prime Music and Amazon’s music experience on Echo and Alexa. Previously Kintan led product launches for IMDb, Amazon Video and Kindle. He is also an active angel investor and advisor to several startups.
  • The three things you need to know before taking your business mobile The three things you need to know before taking your business mobile SC Moatti Recorded: Jun 15 2016 36 mins
    Increasingly, businesses are focusing their time and budget on going mobile. But without good execution, it’s extremely easy to fail! There are three elements of a mobile product that make it a success - they must be beautiful, they must understand us, and they must learn about us as we use them.
  • Midas Top 100 VC Tim Chang on Messaging is Eating the World Midas Top 100 VC Tim Chang on Messaging is Eating the World Tim Chang Recorded: Apr 27 2016 58 mins
    Conversation and messaging-based interfaces are becoming the new norm in the post-app economy for next-generation mobile services, commerce and transactions. But why do some messaging services thrive when most don’t? Veteran Silicon Valley VC and Mayfield fund managing partner Tim Chang shares his investment thesis for re-inventing the interface for everything from offline services, shopping, healthcare, banking and finance, education, fitness, nutrition, to travel, enterprise apps, and IoT via messaging and chat. Along the way, he shares lessons learned from the most compelling mobile messaging services out there. Tim has been named one of Forbes/Midas top 100 venture capitalists in 2011 and 2012. More at http://www.mayfield.com/.
  • 7 Steps to a Successful Mobile Launch: 6. Fill the room (before users arrive) 7 Steps to a Successful Mobile Launch: 6. Fill the room (before users arrive) SC Moatti Recorded: Mar 15 2016 19 mins
    One of the worst experiences for mobile audiences is the feeling of entering an “empty room.” In this session, we look at ways to attract a crowd, including viral loops, first-timers’ experience, and balancing of mobile marketplaces, based on case studies from Facebook, ridesharing service Lyft, mobile messaging platform Tango.
  • 7 Steps to a Successful Mobile Launch: 7. Gear up for launch 7 Steps to a Successful Mobile Launch: 7. Gear up for launch SC Moatti Recorded: Mar 15 2016 41 mins
    This last session brings it all together. Now that you have a definition of success, clear metrics, a target audience and a seamless way to get them then in and get them hooked, it’s time to scale! We provide participants with a launch checklist and a methodology to execute a successful test campaign before the general release of your mobile product.
  • The three things you need to know before taking your business mobile The three things you need to know before taking your business mobile SC Moatti Recorded: Mar 15 2016 31 mins
    Increasingly, businesses are focusing their time and budget on going mobile. But without good execution, it’s extremely easy to fail! There are three elements of a mobile product that make it a success - they must be beautiful, they must understand us, and they must learn about us as we use them.
  • 7 Steps to a Successful Mobile Launch: 4. Stand out 7 Steps to a Successful Mobile Launch: 4. Stand out SC Moatti Recorded: Mar 1 2016 40 mins
    Few companies have the luxury of being a dominant player in their field. Most of the time, they need to communicate what sets them apart from their competitors. In this session, we provide participants with tools to help them identify how they stand out, how they might be vulnerable, and how to effectively communicate that to a mobile audience, using real-estate marketplace Trulia as an example.