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Products That Count

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  • Oculus Head of Design Engineering on How to Turbocharge Product Development
    Oculus Head of Design Engineering on How to Turbocharge Product Development Caitlin Kalinowski Recorded: Aug 25 2017 57 mins
    Master the art of prototyping by learning to apply six core principles honed by Oculus Design Engineering Head Caitlin Kalinowski. Distilling 15+ years shipping products, she shares examples of how these principles can help you to turbocharge your product's development and focus your team on the right things at the right time. She also shares management secrets that pair best with each stage of development and iteration to keep your product on track.
  • Slack Product Lead on Excellence Under Uncertainty
    Slack Product Lead on Excellence Under Uncertainty Paul Rosania Recorded: Jul 21 2017 46 mins
    Software is hard. Getting the product right is challenging enough, and unless you're working alone, you're contending with people and process in a daily struggle to get things done. As product builders, how do we guarantee excellence when so much can go wrong? Slack product lead Paul Rosania gives an overview of the many risks that face software teams, and a recipe for building exceptional products.

    Paul Rosania leads the Core Product team at Slack, where he and his team build the interfaces millions of people use to get their work done each day. Previously, he led the Timelines Team at Twitter, where he spearheaded the transition to an algorithmically ranked feed. Paul graduated Dartmouth College with a BA in Computer Science and has spent the last decade building software he hopes brings people closer together.
  • Sunday Times fmr Product Head Paul Jackson on Making Anyone Use Your Product
    Sunday Times fmr Product Head Paul Jackson on Making Anyone Use Your Product Paul Jackson Recorded: Jul 12 2017 57 mins
    The success of a product is increasingly defined by the 'why' someone will use a product, over the 'how' it should be built. But how do you get people to care? How do you go about showing people why they must use your product. The Times and The Sunday Times fmr-product head Paul Jackson explores the drivers of that 'Aha' moment, including the 9x challenge of new product adoption.

    As a Product Manager and user-centred design practitioner, Paul Jackson has been building digital products and services for over 15 years. Currently Managing Director of Castle in the UK, he was Head of Product Management for The Times and The Sunday Times and Director of Product at Newsmart, an edtech SaaS that leverages premium news content from the Wall Street Journal. Paul is the publisher of Pivot Product Hits, a monthly newsletter on product strategy and a regular writer on all things product.
  • Instagram Growth Lead on How to Set Product Goals that Matter
    Instagram Growth Lead on How to Set Product Goals that Matter Bangaly Kaba Recorded: Jun 28 2017 55 mins
    Teams do their best work, collaborate more efficiently, and are highly motivated when there are clear metric goals that are aligned with the company mission. Unfortunately many teams struggle with setting goal metrics that drive meaningful product outcomes, align stakeholder incentives, or allow teams to execute rapidly with a clear purpose. Instagram growth lead Bangaly Kaba shares his attributes of good metrics, discuss how to align and prioritize team metrics to topline goals, highlight common risks and mistakes, and share how he applies these frameworks to a couple real life products.

    About the speaker: Bangaly Kaba leads the Growth Team at Instagram, leading the growth efforts for its core app. He's been at Facebook for over 3 years and previously worked on Facebook's Growth Team as the PM for Friending, the team responsible for building the social graph. Prior to FB, Bangaly drove new product ideation for DirecTV's Digital Innovation Lab, launched a couple startups, and also worked on Wall Street.
  • Products That Count: Getting your first million mobile users Part 1
    Products That Count: Getting your first million mobile users Part 1 Joel Freeman, Co-Founder and CEO of Grabble & Mobula Recorded: Jun 15 2017 47 mins
    How do you go about launching products that attract millions of users? How do you go from ZERO to 1 MILLION users? Serial mobile entrepreneur and member of Facebook's Client Council, Joel Freeman shares his experience bringing fast growing apps to market and reveals what he learned along the way, including how to effectively design for virality and retention, how to maximise organic growth and invest in scaling paid opportunities, and what the future of the Appstore looks like.

    About the speaker: Joel Freeman is co-Founder and CEO of Grabble & Mobula. He has launched services that have reached millions of users and ha ve been featured by Apple in over 100 countries. Interested in starting businesses from a young age, which led to an accidental delivery of 1m playing cards in London Bridge with no means to distribute them, Joel is obsessed with the future of mobile. He sits on the Facebook Client Council and strategizes about the future of native app distribution.
  • Eventbrite Growth VP on how to Build a Billion-Dollar Marketplace From Scratch
    Eventbrite Growth VP on how to Build a Billion-Dollar Marketplace From Scratch Brian Rothenberg, VP & GM at Eventbrite Recorded: Apr 27 2017 50 mins
    Marketplaces are changing the way we work, buy, travel and more. Their business model could well be the best ever: it’s powered by network effects at scale, where supply and demand follow one another, creating a winner-take-all situation. But why will one marketplace gain traction and achieve scale, where others falter? How do you build a winning one? Eventbrite Growth VP and marketplace guru Brian Rothenberg shares what he learned through more than a decade building 4 marketplaces from $0 to $billions.

    Brian Rothenberg has spent the last four years playing a critical role in scaling Eventbrite’s business to millions of events per year, generating more than $5Bn in gross transactions since inception. Prior to Eventbrite, Brian helped to multiply TaskRabbit’s business 3x, he co-founded and ran product & marketing for his own marketplace startup SkillSlate (acquired by TaskRabbit), and started his career as a product manager for Yahoo!’s marketplace businesses.
  • Upwork CEO’s journey from PM to CEO of a $Bn-marketplace
    Upwork CEO’s journey from PM to CEO of a $Bn-marketplace Stephane Kasriel Recorded: Mar 28 2017 55 mins
    How do you go from building products to running a marketplace that creates thousands of jobs and is valued at over $1Bn? Upwork CEO Stephane Kasriel shares what he learned along the way, from product manager at Paypal, to SVP of product and then CEO at Upwork. “Getting to product-market fit is only the beginning,” he says “From there, there are even bigger hills to climb, like building a sustainable growth engine, maintaining trust in the platform, expanding to new verticals, and securing funding along the way.”

    As CEO of Upwork, the world’s largest freelancing website, Stephane Kasriel is driving the company’s vision of connecting businesses with talent faster than ever. At Upwork (formerly Elance-oDesk), he built and led a distributed team of more than 300 engineers, product managers and designers located around the world as SVP of Product & Engineering before ascending to be CEO of the company. Stephane applies his learnings to help people build their own teams so that they can overcome talent gaps, create more job opportunities, and give rise to a flexible work future. He holds an MBA from INSEAD, Master’s from Stanford in Computer Science and a BS from Ecole Polytechnique in France.
  • Google/Apple fmr-exec Kim Scott on Leading Without Losing Your Humanity
    Google/Apple fmr-exec Kim Scott on Leading Without Losing Your Humanity Kim Scott Recorded: Feb 22 2017 57 mins
    Leading others, influencing, giving feedback is part of every product manager’s job, but it can make people uncomfortable. Criticizing others can feel brutal, and praising them can feel patronizing. Giving feedback is hard, but it’s just the beginning. It’s equally as important to get feedback (especially criticism) from others, and encourage it between them. Kim will share her approach for giving impromptu feedback effectively, soliciting it from others, and encouraging it between the people you work most closely with.

    Kim Scott is the co-founder of Candor and the author of “Radical Candor: Be a Kickass Boss without Losing your Humanity” (St. Martin’s Press, March 2017). Kim led AdSense, YouTube, and Doubleclick Online Sales and Operations at Google and then joined Apple University to develop and teach “Managing at Apple.” Kim has been a CEO coach at Dropbox, Qualtrics, Twitter, and several other Silicon Valley companies. She received her MBA from Harvard Business School and her BA from Princeton University.
  • Products That Count holiday party featuring Uber early VC
    Products That Count holiday party featuring Uber early VC Shawn Carolan, Jonas Kaufman Recorded: Dec 21 2016 47 mins
    Shawn Carolan’s lightning talk:
    Iconic consumer products seem obvious in hindsight, but crafting a “products that counts” from a blank canvas is a challenging climb filled with pitfalls. Uber early investor, venture capitalist and recovering entrepreneur Shawn Carolan argues that you need to boil down a product’s core purpose to a single sentence in order to gauge demand, scope ambitions, attract investors, align teams, speed execution, hire employees and get customers faster.
    Jonas Kaufman’s lightning talk:
    Safe drinking water is the product that counts the most. But today, millions of people lack access to it. Serial entrepreneur and social activist Jonas Kaufman will share the disruptive approach he’s come up with to provide clean drinking water to millions of people. He’ll also discuss how easy it is to get involved.
    SC Moatti’s lighning talk:
    How do you go about creating mobile products used by billions of people? What are the new rules shaping the future of connected technology? Drawing from her work experience as an executive at places like Facebook, Nokia, and Opera Software, as well as extensive interviews with executives at mobile pioneers such as Airbnb, Pandora, and Uber, SC Moatti lays out the three rules that every mobile product needs to be successful.
  • Pricing guru Madhavan Ramanujam on Designing Products Around Price
    Pricing guru Madhavan Ramanujam on Designing Products Around Price Madhavan Ramanujam Recorded: Nov 16 2016 56 mins
    Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize effectively. What a waste! "It doesn’t have to be this way. And it needs to stop," says pricing guru Madhavan Ramanujam. In this talk, he reveals his approach to designing products based on price based on working with over a 100 technology companies. He will shares concrete case studies and examples from leading companies such as LinkedIn, Uber and Optimizely and a practical, step-by-step methodology for pricing innovation.

    Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners, a strategy firm with a leading practice around pricing new products. He has led hundreds of pricing project for new technologies and products and is co-author of “Monetizing Innovation: How Smart Companies Design the Product Around the Price.” Madhavan is an alumni of the Stanford Graduate School of Business (GSB), Stanford University and the Indian Institute of Technology (IIT, Chennai).

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