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Products That Count

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  • Experian Product Lead on When To Ignore User Feedback
    Experian Product Lead on When To Ignore User Feedback
    Mark Pydynowski Recorded: May 9 2019 68 mins
    One of the core tenets of being a great product manager is connecting with users. That said, it’s critical to leverage user feedback in productive ways. When do you want to follow vs. ignore your users’ feedback? Experian Product Lead Mark Pydynowski shares his biggest mistakes and successes in analyzing user feedback to build new products. Mark will outline when to listen to users vs. when to ignore them - and also review a framework inspired by the MAYA (Most Advanced, Yet Acceptable) industrial design principle

    Speaker Bio: Mark Pydynowski is the Senior Director of Product at Experian - helping 300+ businesses protect 60M+ consumers by building enterprise-level products in a white-label format. Prior to Experian, Mark led new product management and business development for Capital One's Digital Commerce B2B team. Prior to Capital One, Mark was the CMO at HonestPolicy.com - a value-based comparison shopping engine for consumer insurance. Before HonestPolicy.com, he was the co-founder and CEO of SOMARK Innovations, Inc., a venture-backed life science company (acquired by Two Oceans Pty Ltd). Mark earned his BSBA from Washington University in St. Louis and currently lives in Austin.
  • Microsoft Product Lead on Product Transformation via Jobs To Be Done
    Microsoft Product Lead on Product Transformation via Jobs To Be Done
    Dare Obasanjo Recorded: May 9 2019 25 mins
    When products become more mature and feature-rich, it's easy to miss the forest through the trees when it comes to meeting the needs of your users. What job is your product “hired to do” and how can that insight transform your product? Microsoft Product Leader Dare Obasanjo talks about the “Jobs To Be Done” framework and how it drives successful product transformation. In addition, Dare will share examples of products that could have been more successful if they had done the job they were hired to do.



    About The Speaker: Dare Obasanjo leads the Bing Ads product team at Microsoft - optimizing the advertiser and developer experience across its network. With a career spanning nearly two decades at Microsoft, Dare has also managed Windows Live and worked on many products in Microsoft’s portfolio - including Hotmail, Messenger, SkyDrive & more. Dare is a graduate of Georgia Tech and currently lives in Seattle.
  • Shutterfly Product VP on The Power of Personalization
    Shutterfly Product VP on The Power of Personalization
    Kristie Gan Recorded: May 2 2019 61 mins
    The purchasing choices for customers are no longer limited to supermarkets or big-box retail stores. To compensate for this, product managers are often asked to make products easier, faster or simpler. Why does personalization matter more now than ever before? Shutterfly Product VP Kristie Gan will discuss how to build products that cater to each customer's unique needs while still achieving compelling results.

    About the Speaker: Kristie Gan is the VP of Product & Head of Commerce at Shutterfly - responsible for overseeing over $2 billion in revenue across the Shutterfly & LifeTouch brands. Previously, she was the first General Manager of Shutterfly's Cards and Stationery, Photo Gifts, and Calendars business. She started off her career in technology, media & telecom investment banking. Kristie holds an MBA from Harvard University and currently lives in San Francisco.
  • UserTesting fmr Product VP on User-Centric Product Design
    UserTesting fmr Product VP on User-Centric Product Design
    Chris Abad Recorded: Apr 25 2019 44 mins
    Product management and design are two different worlds with two different ways of thinking. Product managers think of the product first. Designers think of the user first. The approach of thinking like a designer is changing the way companies develop products, services and the strategies that make it all happen. What’s causing this shift in thinking? UserTesting fmr Product VP Chris Abad will discuss how successful products flourish with a user-centric approach.

    Speaker Bio: Chris Abad is the former Product VP at UserTesting - responsible for driving the company’s product vision and strategy across its portfolio of products. He has more than 15 years of experience building high-performance product and design teams. Prior to joining UserTesting, Chris held leadership roles at
    companies including Salesforce, InVision, Campaign Monitor - and served as founder of two start-ups. Chris holds a degree from San Diego State University and currently lives in San Francisco.
  • Slack Product Lead on Product Careers for the Non-Technical PM
    Slack Product Lead on Product Careers for the Non-Technical PM
    Jaime DeLanghe Recorded: Apr 18 2019 67 mins
    Everyone’s product career starts from a number of different paths. While there isn’t a straight line into product management, it’s not very often that you hear about an English PhD becoming a product manager. How can you apply skills learned in non-product backgrounds to build your career? Slack Product Lead Jaime DeLanghe discusses how to apply non-technical backgrounds to product management roles that put these skills to work. She will talk about building her resume on the job by leveraging her liberal arts background and growing new skills along the way.

    About The Speaker: Jaime DeLanghe leads the Search, Learning, and Intelligence Product Team at Slack - responsible for building data-driven products that make it easy to find everything you need to get work done. Prior to joining Slack, Jaime worked at Etsy - leading a team of product managers responsible for the Etsy marketplace across platforms. Jaime holds a degree from Wesleyan University.
  • Authentic Design Founder on Swarm Creativity to Co-design with Customers
    Authentic Design Founder on Swarm Creativity to Co-design with Customers
    Surya Vanka Recorded: Apr 18 2019 39 mins
    Companies struggle with the challenge of executing fast, building the right product and doing this without growing headcount. When you can enlist your customers as partners in the design process, you tap into insight and creativity capacity that increases your velocity and ensures you build what customers really need and are willing to pay for. Authentic Design Founder Surya Vanka will share a co-design platform that uses “swarm creativity” and a gamified co-design process to help companies succeed by designing with their customers.



    About The Speaker: Surya Vanka is the Founder and Chief Designer of Authentic Design - a firm that utilizes the “design swarms” theory to create unique product solutions for customers. Prior to starting Authentic Design, Surya worked for more than 15 years at Microsoft in many UX leadership roles - introducing the design thinking process to the company and pioneering the company’s first-ever Hackathon event. Prior to joining Microsoft, Surya was a design professor at the University of Illinois. Surya holds a degree from The Ohio State University and currently lives in Seattle.
  • Snap Kitchen fmr Product Lead on Reinventing Food Products
    Snap Kitchen fmr Product Lead on Reinventing Food Products
    Sushma Zoellner Recorded: Apr 11 2019 56 mins
    When it comes to how we source our meals, time and convenience are becoming more important than ever. As a result, restaurants are not the only game in town for quick access to food - meal solutions are being outsourced. How will this affect our eating habits in the long-term - and most importantly, how do these brands deliver fresh produce for their customers? Snap Kitchen fmr Product Lead Sushma Zoellner discusses the factors that should be considered when thinking about the food experience for customers



    About the Speaker: Sushma Zoellner is a Senior Director of Product at HEB Digital - focused on building solutions that make it easy for millions of Texans to get the food and products they need on a daily basis. Prior to joining HEB, Sushma worked in the food tech space at Snap Kitchen, a healthy prepared food company. She also worked at small B2B startups and larger B2C companies like RetailMeNot. She also received her MBA and a BS in Computer Science from The University of Texas at Austin.
  • Change.org Product VP on Driving Product Velocity
    Change.org Product VP on Driving Product Velocity
    Nick Allardice Recorded: Apr 4 2019 70 mins
    The speed of product velocity is decisive in the success or failure of features, products and companies. But the strategies and tactics that build capacity for fast execution are poorly understood. In addition, they are rarely successfully implemented. How can you increase efficiency in your team without adding headcount?. Change.org Product VP Nick Allardice shares the successes and failures from that journey - focusing on the top strategies and tactics to unlock your team’s velocity.

    Nick Allardice is the VP of Product at Change.org - the world’s largest and fastest growing dedicated platform for people power and social change. Prior to joining Change.org, he founded Live Below the Line - an international online campaign that fights extreme poverty. He held leadership roles at Make Poverty History, The Oaktree Foundation and OzGREEN. Nick is an Australian who splits his time between New York and San Francisco.
  • Salesforce Health Cloud Product VP on The Power of Platforms
    Salesforce Health Cloud Product VP on The Power of Platforms
    Rita Sharma Recorded: Mar 28 2019 55 mins
    Speed-to-market is an ever-present pressure for businesses and for product management. However, product teams are often compelled to spend considerable resources on features that are necessary but not differentiating. How do you utilize platforms for acceleration that ultimately produce features that make an impact at scale? Salesforce Health Cloud Product VP Rita Sharma will present an approach that combines application and platform requirements to drive speed-to-market with compelling results.



    About the Speaker: Rita Sharma is a VP of Product at Salesforce - focusing on the company’s first health care product (Health Cloud). Prior to joining Salesforce, Rita was the Founder and CEO of FoundHealth.com - a consumer health website providing access to treatment solutions. In addition, Rita has held product/marketing positions at Lifescan and Handspring. Rita holds an MBA from UCLA and currently lives in Palo Alto, CA.
  • Shutterstock Product VP on Igniting E-Commerce Growth
    Shutterstock Product VP on Igniting E-Commerce Growth
    Chris Cosentino Recorded: Mar 21 2019 67 mins
    Today’s retail powerhouses are all online - while brick and mortar stores are connected to retailers’ online experiences. However, differentiating and growing an e-commerce marketplace product is challenging - especially when faced with intense fast moving competition. What does it take to reposition an e-commerce marketplace for new growth? Shutterstock Product VP Chris Cosentino will tell the story of rebuilding and reigniting growth within Shutterstock’s digital image marketplace.

    About The Speaker: Chris Cosentino is a VP of Product Management at Shutterstock where he focuses on optimizing and building an e-commerce marketplace to enable creative professionals around the world to tell their stories. Prior to his time at Shutterstock Chris was a Group Product Manager at Etsy - focused on building a global payments platform for buyers and sellers and then leading overall growth. In previous roles, Chris also worked in enterprise software and finance. He received a degree from Boston College.

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