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Teradata Marketing Applications

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  • 4 steps to a successful omni-channel digital marketing strategy
    4 steps to a successful omni-channel digital marketing strategy
    Mark Ash And Yael Kochman Recorded: Mar 16 2016 62 mins
    According to IDC, omni-channel customers have a 30% higher lifetime value than those who shop using only one channel. This means that as a marketer you should fulfill these needs. The question is how?

    Join us in this webinar to learn:

    1.What is an omni-channel digital marketing strategy?
    2.What are the challenges that this strategy is helping marketers solve?
    3.The 4 steps you need to take in order to implement an omni-channel digital marketing strategy in your organisation.
  • Keys to Creating an Individualized, Data-Driven B2C Marketing Strategy.
    Keys to Creating an Individualized, Data-Driven B2C Marketing Strategy.
    Rebecca Lieb and Jenne Barbour Recorded: Feb 3 2016 59 mins
    This video will show you keys to Creating an Individualized, Data-Driven B2C Marketing Strategy.
  • Engineering Serendipity: Individualized Loyalty for the Segment of One
    Engineering Serendipity: Individualized Loyalty for the Segment of One
    Don Smith and Jenne Barbour Recorded: Jan 28 2016 57 mins
    This video will explain why the Engineering serendipity is the individualized future of loyalty and engagement
  • The Rise of the Individual
    The Rise of the Individual
    Charlene Li and Jenne Barbour Recorded: Jan 28 2016 57 mins
    Why the best marketing goes far beyond personalization to true connection
  • How do online retailers use mobile apps to engage their audience?
    How do online retailers use mobile apps to engage their audience?
    Sharon Magen and Yael Kochman Recorded: Jan 26 2016 35 mins
    Tapping into people’s growing awareness of apps, many brands and retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. But are they really getting the most out of their apps?
    To investigate this, we conducted an international study to learn how the top retailers use their apps to engage their customers. In this presentation we will reveal the surprising results and discuss our recommendations on how to leverage your mobile app to build long-term relationships with your customers. We will discuss:

    •Why personalisation is important and how you can personalise the experience for your users
    •How to boost sales with the right type of offers at the right time
    •how to leverage your mobile app to build long-term relationships with your customers
  • How to Drive App Effectiveness
    How to Drive App Effectiveness
    Itay Levy Recorded: Dec 24 2015 50 mins
    Mobile marketing is about more than just the channel delivery. It’s about the value of the interaction with your customers and using those data points to power future strategy and communication with each individual customer. When it comes to shopping, many retailers already understand the power of mobile and are invested in mobile apps – but are marketers fully leveraging the range of capabilities for mobile apps when it comes to interaction and individualization?

    Join Itay Levy, Managing Director Mobile Center of Excellence at Teradata Applications, and gain actionable, how-to guidance on how to:
    Fully leverage the capabilities that mobile apps offer
    Use push messages to build a long term relationships with your customers
    Increase engagement, sales and revenue without being intrusive
  • How the Top Gaming Apps Engage Their Players
    How the Top Gaming Apps Engage Their Players
    Itay Levy Recorded: Nov 5 2015 25 mins
    Watch Itay Levy’s session where he reveals our study into the engagement strategies of the top 60 gaming apps (30 in each store).
    For this study, the top 60 gaming apps were identified and downloaded on both iPhone and Android devices. Push notifications were enabled and engaged user activity was assessed over a four week period. We looked at product functions and how users were engaged across multiple channels: push notifications, e-mail and social. Itay does not only present the key findings from the study, but he also explains the reason behind each of the items we looked at and gives great tips and best practices.

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