This channel is for Augmented Reality, Virtual Reality and Mixed Reality professionals, content developers, app developers, software engineers, hardware engineers, architects, sales professionals, marketing managers, project and program managers, and anyone else who is interested in AR and VR technology.
With Microsoft HoloLens, Facebook's Oculus Rift, HTC/Valve's Vive, Project Morpheus from Sony (Playstation VR), Samsung Gear VR, and now Magic Leap, (to name a few - the list is getting longer all the time!) there's no getting away from the fact that AR and VR have arrived!
Clemens Kirner, Founder & CEO, INS Insider Navigation Systems GmbH
we give an overview how augmented reality can be used to get ride of hardware for indoor navigation and position. And on top we show many use cases from the obvious airports, shopping malls, museum to the cases we did not see our solution at first sight but have a lot of new clients and use cases there like factories, building maintenance and so on
As the digital experience proliferates in everyday life and we begin to migrate into the new virtual reality medium, how do we create the most human and organic digital experience?
Moving forward, digital devices not only grow smaller and closer to the body, but daily use time explodes. The challenge is using design strategies around user experience to mitigate consumer pain points to allow for seamless immersion in your experience or VR product.
We will talk about how about how design must be incorporated as a process and strategy in VR builds for success.
Join us April 27th for a panel discussion on how to put the human first while creating for Virtual Reality. Part of the VR/AR BrightTALK Summit, our panelists will exchange on how to take user and audience in consideration during the Virtual Reality creation process.
As Virtual Reality is getting more and more exposure, it is time to highlight the right practices of designing a Virtual Reality project and see what we can do to put the human first.
- Do Virtual Reality creators consider the audience they address before/while developing their projects? Why is this crucial? How and when to do so?
- Are we more careful today to offer more accessible VR experiences than a year ago?
- How is this evolving? Do studios and creators tend to integrate more the human in the creation process?
The panel will be led by Amandine Flachs, Events and Communication manager at the Realities Centre. She will be joined by a variety of Virtual Reality leaders, including creators, game developers, agency and B/B professionals.
- Amandine Flachs, Events & Comms Manager, Realities Centre
- Tom Evans - CEO and co-founder at Trojan VR
- Komal Sable - COO at Tengio
- Doug North Cook - Creative director and co-founder at Decoder.
-Summarize the Studies on Non-immersive Virtual Reality Therapy
-Summarize the Studies on Immersive Virtual Reality Therapy
-Discuss Current uses of Technology
-Discuss the Future of the Field
-Q & A
Brandon Birckhead is a physician who founded Immergence Technologies, LLC, a company to help dentists use virtual reality in their practice and collaborate with developers to create tailored content. He is also the coordinator of the VRARA Digital Health Committee. Current research focus has been on exploring the immersive effect of different VR applications. He graduated from Mayo Clinic Medical School in 2016.
Augmented, mixed, and virtual reality compose a spectrum for next-gen computing that is disrupting or accelerating the business objectives of companies across almost every industry. With an ever growing number of pilots and available solutions, it is imperative that businesses develop a strategy of where to play and how to win, while avoiding technology for technology’s sake, in order to create new value.
Jiten Dajee is a subject matter expert on digital reality technology spanning the entire value chain of augmented, mixed, and virtual reality. Jiten has been involved with Digital Reality technology since his first joint-venture in healthcare wearables in 2011. He joined Deloitte Consulting Innovation to lead the rapid commercialization of digital reality across industrial and commercial sectors. He brings an end-to-end understanding of how optics, networks, semiconductors, platforms, products, and will interact in the next-gen computing medium. Jiten specializes in market intelligence, technology adoption, solution integration, and strategic growth planning of digital reality in enterprise.
While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
This panel will explore ways to effectively bring this vision to fruition:
• Identifying the right use cases
• Getting internal buy-in and budget
• Finding development resources
• Rolling out new AR/VR processes and products
Enterprise is the best starting or entry point for AR and VR because the pain points are high, the dollars are there to make a strong ROI case for use, and the wearable form factor is much less of an issue. AR and VR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. We are optimistic that industrial productivity will grow and that this will ultimately translate into higher wages because AR and VR will allow more workers to do high-skill jobs, and improve their performance.
Augmented Reality in Business: Assessing the Potential
This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.
The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.
Featuring an industry-leading selection of Augmented reality experts:
- Josh Downs, Community Manager, BrightTALK (Moderator)
- Alice Bonasio, Technology Author and Journalist
- Max Dawes, Partnerships & Marketing Director, Zappar
- Mickael Jordan, Co-Founder & COO, Augment
For more information on Alice Bonasio please visit:
This presentation will look at the new opportunities being opened up for the visualisation of data within both personal and collaborative 3D spaces, delivered to mobile, browser, desktop, virtual reality and social virtual world/social virtual reality environments. The pros and cons of both 3D and VR environments for the creation and sharing of data visualisations will be considered, tools which let you do dataviz in 3D and VR today presented, and future development pathways discussed.
The newest VR Intelligence survey clearly shows that the lack of engaging content is holding the industry back. On the other hand content creators need better distribution of VR/AR headsets. In comparison we can ask ourselves: 'how much would I pay and what kind of mobile phone would I buy if it would not allow me to have video calls or take pictures and share them live on my social networks'?
EF EVE™ is a live holographic streaming engine which is changing the industry by bringing real time 3D VR/AR experiences. Just imagine putting on your VR/AR glasses and in a split second traveling miles to visit your friend in New York or standing next to Ed Sheeran during his performance in Brazil.
Lets have a live demo of EF EVE™, and discuss the future of live 3D events for VR/AR.
The new age of immersive digital media is just beginning. As we start to transition from flat 2D displays of the smartphone to the immersive 3D displays of VR/AR, brands have new opportunities to leverage the power of this new medium to better tell their stories and connect with their audience.
Join this webcast with Brian Herrera, CEO of Vidi VR, a 3D VR video sharing platform, as he draws from his acute knowledge of the evolving VR media space to cover:
- The current state of the VR/AR industry
- VR/AR content Spectrum
- Choosing the right VR/AR content strategy for your brand
- Predictions for the future of mixed media