2016 is quickly coming to a close and if you haven’t already, it’s time to start looking ahead to 2017 and how you will crush the challenge of measuring mobile app ROI.
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We’re sitting down with leading mobile brand, Publishers Clearing House, to discuss 2016 app trends and lessons learned — and how they’ll apply those to their 2017 strategies.
In this webinar, you’ll learn:
- How apps still struggle with retention and solutions to combat this
- How to leverage predictive data to deliver more personalization in 2017
- Tools to differentiate in a saturated mobile industry