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  • Is Your Mobile App Ready for 2017?
    Is Your Mobile App Ready for 2017?
    Joyce Solano, VP of Corporate Marketing, Leanplum Recorded: Nov 16 2016 34 mins
    2016 is quickly coming to a close and if you haven’t already, it’s time to start looking ahead to 2017 and how you will crush the challenge of measuring mobile app ROI.

    We’re sitting down with leading mobile brand, Publishers Clearing House, to discuss 2016 app trends and lessons learned — and how they’ll apply those to their 2017 strategies.

    In this webinar, you’ll learn:

    - How apps still struggle with retention and solutions to combat this
    - How to leverage predictive data to deliver more personalization in 2017
    - Tools to differentiate in a saturated mobile industry
  • The Proven Formula for Retaining App Users
    The Proven Formula for Retaining App Users
    SC Moatti, bestselling author and technology visionary Recorded: Sep 28 2016 54 mins
    Getting users to download your app is hard and expensive. Engaging them is even harder. This is why retention is increasingly critical, yet there are powerful strategies that help apps solve this challenge. In this webinar, we'll examine some of these proven strategies to help you increase retention and revenue.

    Our special guest, SC Moatti, a technology visionary, venture capital investor, and bestselling author of "mobilized" will share her expert insights on mobile engagement and retention.

    We will also unveil findings from our newest data science report focused on mobile app retention. You will walk away with powerful strategies from this groundbreaking mobile study, including:

    Real-life examples of how retention translates to revenue
    Why a retention strategy is necessary to preserve your acquisition investments
    How personalizing push notification send times can increase retention 7x
  • High Performance Mobile Growth & Retention: A Conversation with Andrew Chen
    High Performance Mobile Growth & Retention: A Conversation with Andrew Chen
    Andrew Chen, Growth at Uber Recorded: Aug 10 2016 45 mins
    Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.

    Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:

    - How to build a complementary strategy for mobile growth and retention
    - How to create a system of mobile growth built in and around the product
    - Predictions for the future of mobile growth and retention hacking
  • 4 Ways to Boost Mobile Engagement with Push Notifications
    4 Ways to Boost Mobile Engagement with Push Notifications
    Lauren Wendland, Sr. Director of Customer Success, Leanplum Recorded: Jul 14 2016 25 mins
    We'll take a deep dive into the findings from out last two data science reports to better understand what factors affect app engagement. Specifically, we'll examine four key elements: platform, content, delivery type, and geographic region. If you can effectively personalize any combination of these factors using our tips and tactics, there’s a good chance you’ll see high user engagement.
  • 5 Steps to Master Mobile ROI
    5 Steps to Master Mobile ROI
    Lauren Wendland, Director of Customer Success at Leanplum Recorded: Apr 5 2016 32 mins
    Each mobile touchpoint throughout the customer journey presents unique challenges and opportunities. That’s the key to mastering mobile lifecycle marketing: different strategies for different customers at different times.

    During this session, we'll highlight real-life scenarios based on actual use cases. We’ll review each situation, then lay out the most effective tactics and tips to optimize each lifecycle stage.

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