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Dun & Bradstreet

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  • 5 Actions to Improve Data Quality in Your CRM
    5 Actions to Improve Data Quality in Your CRM
    Sean Crowley - Leader, Integrated Marketing, D&B and Elizabeth Barrette - Distinguished Architect, Dun & Bradstreet Recorded: Feb 26 2019 62 mins
    You’re on a mission: a mission to master your data to drive sales and marketing success. For Marketers and CRM Administrators, this typically starts with the data stored in your CRM.

    The challenge we all face is that the volume, variety and velocity of data about our prospects and customers doesn’t stop, making clean and consistent data seem like an unreachable goal. Don’t despair, there are steps you can take to immediately add value, show success and gain momentum (and funding) for your mission.

    Join Elizabeth Barrette, Distinguished Architect, and Sean Crowley, Leader-Integrated Marketing from Dun & Bradstreet, to learn about the steps you can take today to build a solid data quality foundation in your business. We will delve into:

    - Insights from 1st party research on the state of B2B data quality in businesses today
    - Tips & tricks to overcome common data quality problems and deliver results
    - Details you can use to build a business case to secure time and funding for your efforts
    - Approaches other businesses have successfully employed to solve these common problems

    If you are responsible for the data within key sales and marketing technologies, or you rely daily on the data in those systems to try to drive growth for your business, this is a must attend event.

    Speakers
    Sean Crowley is the Leader of Integrated Marketing for the Sales Acceleration Suite at Dun & Bradstreet. He is responsible for the strategy and coordination of inbound, outbound, digital, creative and content execution is support of new customer acquisition, cross-sell, retention and ABM programs for the Sales & Marketing line of business.

    Elizabeth Barrette, Distinguished Architect at Dun & Bradstreet is a 30-year veteran of the data and technology space. Liz Barrette is a Distinguished Architect at Dun & Bradstreet who provides guidance and support to hundreds of clients of all business types and sizes such as IBM, Microsoft, Dell, Google, Verizon and Amazon
  • CDD in a Digital World
    CDD in a Digital World
    Paul Westcott, Product Director for Compliance & Supply and Neil Isherwood, Due Diligence Subject Matter Expert Recorded: Dec 17 2018 61 mins
    The rise of technology within the Customer Due Diligence space is evident. There has been a significant influx of ‘Regtech’ or ‘Fintech’ businesses offering innovative software solutions to age old CDD problems. Moreover, the constant claims that Artificial Intelligence, Machine Learning and Automation can improve the CDD landscape are impossible to ignore. In this webinar we will discuss what digital means for CDD professionals operationally, and for their place in the organisation, and will explore the assumption that systems will do all the heavy lifting for you. Additionally, we will interrogate the view that automation and machine learning, or both, truly means less effort for the compliance professional.

    As more CDD problems are framed as potential ones that can be solved through new technology, this webinar will outline what support frameworks are needed to sit alongside the technology for it to be successfully implemented and achieve the goals it was set out to deliver, and ultimately how this transformation will require highly skilled Compliance experts to adapt to new skills as their roles change.

    Presenters:
    Paul Westcott - Product Director Global Customer Due Diligence Products, Dun & Bradstreet
    Neil Isherwood - Due Diligence Subject Matter Expert, Dun & Bradstreet
  • Global Supply Chain Risk Report: Insights and Findings from Q3 2018
    Global Supply Chain Risk Report: Insights and Findings from Q3 2018
    Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management Recorded: Dec 13 2018 28 mins
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q3 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q3 2018 report, published in December 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q3 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter

    Presented by Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
  • A Quick Guide to Understanding Country Insight Reports
    A Quick Guide to Understanding Country Insight Reports
    Andrew Cooper, Dun & Bradstreet Recorded: Dec 11 2018 10 mins
    Watch our webinar for a handy guide to best leveraging insights from country insight reports - helping you to complete your picture of risk by examining both company and country level data when making business credit decisions. Includes a live demonstration and brief overview of our key ratings and indicators.
  • Beneficial Ownership, Driving Transparency to Improve Business Performance
    Beneficial Ownership, Driving Transparency to Improve Business Performance
    Paul Westcott, Product Director for Compliance & Supply, Dun & Bradstreet Recorded: Dec 6 2018 29 mins
    A recurring theme for Compliance professionals is how to improve business performance by making the process of establishing beneficial owners more cost effective and faster. However, despite best intentions the transparency of this information is still inconsistent throughout the globe.

    In this session we will explore the latest trends in beneficial ownership looking at how different countries are trying to support regulatory drivers. We will also look at how the inconsistency in approaches across the world to this problem is potentially leading to different transparency issues for the compliance community. We will also look at some practical ways of being able to support the organizations you work for to reduce risk but deliver a better customer experience when supporting beneficial ownership capture.

    Paul Westcott is Product Director for Compliance & Supply at Dun & Bradstreet. He is responsible for creating and delivering core capabilities such as Beneficial Ownership and Screening to improve D&B’s customer performance, and reduce the risk challenges in the Compliance and Supplier space. With over 20 years industry experience with roles in both Product, Content and Alliance partnerships he has seen how ‘Big Data’ challenges in the B2B space need to solve real problems.
  • A Quick Guide to Understanding Business Credit Reports
    A Quick Guide to Understanding Business Credit Reports
    Ben Houlihan, Dun & Bradstreet Recorded: Dec 4 2018 13 mins
    Watch our webinar for a handy guide to best leveraging insights from business credit reports, including a live demonstration and overview of our key scores and ratings.
  • A Quick Guide to Understanding Country Insight Reports
    A Quick Guide to Understanding Country Insight Reports
    Andrew Cooper, Dun & Bradstreet Recorded: Nov 9 2018 10 mins
    Watch our webinar for a handy guide to best leveraging insights from country insight reports - helping you to complete your picture of risk by examining both company and country level data when making business credit decisions. Includes a live demonstration and brief overview of our key ratings and indicators.
  • A Quick Guide to Understanding Business Credit Reports
    A Quick Guide to Understanding Business Credit Reports
    Ben Houlihan, Dun & Bradstreet Recorded: Nov 7 2018 13 mins
    Watch our webinar for a handy guide to best leveraging insights from business credit reports, including a live demonstration and overview of our key scores and ratings.
  • B2B data has entered its third era – but has yours?
    B2B data has entered its third era – but has yours?
    Joel Harrison, Adam Leslie, Andy Grant and David Kershaw Recorded: Oct 31 2018 62 mins
    We're entering the third age of B2B data.

    Customers are more cynical than ever about giving out their data and GDPR legislation can lead to huge fines for companies that break or bend the rules.

    Many B2B brands have seen their email databases decimated by the compliance process, and their access to market severely compromised as a consequence.

    At the same time, the rise of Account Based Marketing (ABM) demands a complete rethink of the information required for an effective B2B database (both in terms of breadth and depth), whilst the re-emergence of direct mail as a means of engaging hard-to-reach executives demands the recreation of lost skillsets.

    In this webinar, we’ll examine the impact that these diverse factors (and others) are having on your B2B marketing data, and more importantly provide practical tips for to ensure you are ready and effective for both today and tomorrow.

    Topics for discussion include:

    • How GDPR and PECR legislation are changing the nature of the internal marketing database.
    • How to make your database ABM-ready and compliant.
    • The impacts and implications on data of a world orientated towards inbound marketing.
    • How to use external data sources and resources to make your marketing fit-for-purpose.
    • Why data quality is now more important than ever, and how to achieve the gold standard.

    Speakers

    Joel Harrison, Editor-in-Chief, B2B Marketing
    Adam Leslie, European Sales & Marketing Solutions Leader, Dun & Bradstreet
    Andy Grant, Managing Director, Bowan Arrow
    David Kershaw, Head of Data & Analytics, The Marketing Practice
  • The B2B Data Activation Priority: Learn how to turn your data into opportunities
    The B2B Data Activation Priority: Learn how to turn your data into opportunities
    Sean Crowley - Leader, Integrated Marketing of D&B and Cinny Little - Senior Business Insights Analyst at Forrester Recorded: Oct 31 2018 56 mins
    The increased use of data and analytics to guide business decisions has become a critical priority for B2B sales and marketing executives. Unfortunately, the silos of data across technologies, and the lack of a consistent data structure to link systems, make it difficult for teams to activate campaigns in a scalable way and achieve the performance they desire.

    Join Forrester’s Cinny Little and Dun & Bradstreet’s Sean Crowley to learn how to overcome the obstacles of data activation and drive stronger sales & marketing results.

    They will share findings from Forrester’s Data Activation Survey of over 500 B2B data strategy and management decision makers, along with real-world case studies on B2B organizations that have driven higher performing go-to-market strategies through strategic use of data.

    Attendees will learn about:

    - 5 tactics for data activation that high performing firms do best
    - The key gaps where lagging organizations need to improve
    - How advanced analytics can help you meet rising customer expectations
    - Real-world examples of how data activation drove improved business performance

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