Cognitive design is an artificial intelligence principal, which uses data to understand customer behaviour and intentions resulting in an experience that is tailored to an individual.
Customers are demanding more of products and services from companies. They expect their core needs to be served as a basic requirement and they expect this to be covered by the entry level price point they pay.
As a consequence, marketers and designers are having to harness technology to design experiences that are more contextually relevant, timely and human.
This Design Week webinar, in partnership with IBM, will:
• Explore how data and technology is being used to design better, more human customer experiences
• Talk to two organisations – Wimbledon, who are just starting to use cognitive to inform an enhanced fan experience and CogniToy, whose business revolves around cognitive as the driver of user experience
• Consider what the next generation of wearables and connected home products might look like, if designers can harness more cognitive principles
• Discuss how experiences can be designed, so that customers still have a level of choice and control as products and services get smarter