Marketing Myth: Has the high street changed forever?
Andy Mulcahy, IMRG | Simon Hathaway, Outform | Peter Sheldon, Adobe Katy Hilditch, Nando's Grocery International Limited
We’ve been hearing about “the death of the high street” for years – constantly in the press and unfortunately sometimes witnessed in real life. And the events of 2020 have continued to challenge and alter the world of brick and mortar retail. Is there still a place for physical stores or should retailers go 100%…