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Marketo Channel

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  • Overcoming Email Deliverability Issues: 4 Tips to Inbox Success
    Overcoming Email Deliverability Issues: 4 Tips to Inbox Success
    Kiersti Esparza & Carmi López-Jones, Marketo Recorded: Mar 6 2019 44 mins
    Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.

    With the right approach, you can overcome an ever-evolving email ecosystem. Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, to learn how to ensure your emails make it to the inbox.

    You'll learn how to:

    Define and leverage your engaged audience
    Collect and manage the right data
    Avoid spam traps
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Recorded: Feb 27 2019 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • CX and the Power of Customer Centric Data
    CX and the Power of Customer Centric Data
    Gerald Murray & Janet Dulsky Recorded: Feb 20 2019 63 mins
    Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.

    Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.

    You'll learn:

    The definition of CX and big trends

    CX leadership, roles, and metrics

    The new rules for marketers, including harnessing the power of customer centric data
  • How to Grow Marketing Impact, Not Impressions
    How to Grow Marketing Impact, Not Impressions
    Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, Marketo Recorded: Dec 5 2018 48 mins
    How to efficiently maximise real impact in a data-driven marketing world.

    All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.

    In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
  • Secrets to Digital Advertising from Marketo
    Secrets to Digital Advertising from Marketo
    Scott Minor, Online Marketing Program Manager, Marketo and Favian Castillo, Digital Marketing Specialist, Marketo Recorded: Nov 27 2018 40 mins
    How does Marketo get the most out of their own search and social advertising campaigns? Join Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo.

    You'll learn Marketo's secrets to:

    - Targeting, user experience, and tracking
    - Measuring success/ROI by program, campaign, and individual ads
    - Retargeting, ABM campaigns & more!
  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Nov 16 2018 62 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • Beyond Revenue Performance: Real KPIs of B2B Marketing
    Beyond Revenue Performance: Real KPIs of B2B Marketing
    Lori Wizdo, VP, Principal Analyst, Forrester Research Recorded: Nov 6 2018 38 mins
    Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. But as recently as a decade ago, the idea was radical. Marketing leaders adopted the practice, requiring cultural change, re-engineering of the marketing & sales process, & deep investment in marketing automation. We’ve seen the results; revenue marketers contribute nearly 30% more than other B2B marketers.

    But, there’s been an unintended consequence. In many firms, marketing is now seen as the supplier of leads to a load-bearing sales force. That belies the reality that marketing is evolving to be the steward of the customer relationship across the lifecycle. The question for marketing execs is: “what measures & metrics demonstrate the full value of marketing to my organization?” Check out this on-demand session with our guest, Lori Wizdo, VP, Principal Analyst, Forrester Research, we’ll dig into practical approaches to that challenge, specifically:

    - How to link marketing performance to corporate performance in ways the CEO, CFO & COO care about

    - Which 10 metrics are more important to measure than revenue performance

    - What metrics should be on the ‘Marketing Performance Dashboard’
  • The MarTech Recipe For a Well Done ABM and Sales Strategy
    The MarTech Recipe For a Well Done ABM and Sales Strategy
    Carlyn Manly, Head of Marketing, Folloze - Gil Allouche,CEO, Metadata.io - Daniel Gaugler, CMO, PFL Recorded: Nov 1 2018 51 mins
    It’s happened to all of us—you think you have everything you need to make that great dish for your dinner party to only realise halfway through you are missing some essential ingredients. Sound familiar?

    Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result?

    Marketo has brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy. Watch Marketo, Folloze, Metadata.io, and PFL for The MarTech Recipe For a Well Done ABM and Sales Strategy.

    You'll learn:

    - How to use AI technology to accelerate existing opportunities and target net new accounts

    - How to easily create and deliver single or multitouch content-based journeys to your high-value customers and prospects

    - How to accelerate productivity and drive business forward with tactile marketing automation, swag and create extreme personalised marketing campaigns
  • Building an Engagement Engine to Capture, Nurture and Drive Revenue
    Building an Engagement Engine to Capture, Nurture and Drive Revenue
    Vicki Scheele, Senior Marketer UK at Marketo Recorded: Sep 25 2018 32 mins
    This session will cover:
    -Picking the CRM and marketing automation stack that's right for you
    -Organizing and managing data structures and flows across systems
    -Setting up campaigns for success and scale
    -Attributing pipeline, bookings and revenue to campaigns
  • Help Your Prospects Love You Again Using Intent Data
    Help Your Prospects Love You Again Using Intent Data
    Mike Madden, Demand Generation Director, Marketo Recorded: Sep 6 2018 44 mins
    How do you identify who and when prospects are interested in your services. You probably have a database of thousands of ‘dead’ leads. How do you find those still interested in hearing from you and get them to love you (again) with content that’s relevant?

    Watch Bombora's Millie Resnick and Marketo’s Mike Madden, Director of Demand Generation, as they break down how intent data can help you find prospect love again among new and ‘dead’ leads, and prioritise them for sales.

    Get the inside scoop on the real results that Marketo has generated from campaigns that:

    - Reactivated previously un-engaged database leads
    - Prioritise the right leads and accounts for sales
    - Create an omnichannel brand experience across digital channels

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