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Hippo CMS

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  • The Top 5 Steps You Can Take Now to Win in Digital Commerce The Top 5 Steps You Can Take Now to Win in Digital Commerce Ivo Bronsveld, Director of Solutions at Hippo Recorded: Dec 8 2016 26 mins
    Digital Commerce is in the hot seat at the moment, with retailers feeling the pressure of rising consumer expectations. The benchmark for a great digital commerce experience today is not "my last great commerce experience" but "my last great digital experience". It's a challenging battle, but it's also the reality of the digital landscape.

    After completing an extensive research project among global industry experts, we have found that there are several pressure points that nearly all digital commerce businesses are struggling with - and there are common solutions. In this webinar, we will cover the top 5 tips that we have uncovered for starting to address your digital commerce challenges right now.

    1. How to define KPIs that actually help you to improve your digital commerce experience
    2. Why you should change the way you measure content performance
    3. When, and why, you should amend your expectations
    4. Eliminating fear: how to think in the short-term and the long-term simultaneously
    5. How to define an intelligent content personalization approach

    Join Ivo Bronsveld, author of the recent eBook, "The Digital Commerce Landscape: Trends, Challenges, and Opportunities", to uncover the latest insights and actionable steps for improving your digital commerce environments.
  • Understanding the 2016 Gartner MQ for WCM & the Evolution of Content Marketing Understanding the 2016 Gartner MQ for WCM & the Evolution of Content Marketing Robert Rose Recorded: Nov 16 2016 55 mins
    Selecting a Content Management System (or Digital Experience Platform) is one of the most important decisions that a business will make on the path to truly comprehensive digital transformation. One of the most trusted reports for evaluating these platforms is the Gartner MQ.

    Robert Rose, bestselling author and senior analyst at Digital Clarity Group, discusses the September 2016 Gartner Magic Quadrant for Web Content Management and its take on the evolution of owned web content. In this context, Rose gives insight into how brands can create a content strategy that drives multiple lines of value.
  • How to Choose A Future-Proof CMS How to Choose A Future-Proof CMS Eric Hoffman, VP of Eastbanc Technologies and Mark Peerdeman, Director of Product Management at Hippo CMS Recorded: Sep 13 2016 29 mins
    Modern content consumption is changing dramatically, driving a need for real-time content output and intelligent content repurposing and delivery. Does your content management system (CMS) deliver the necessary agility to help you keep pace with shifting customer, market and business needs?

    In this webinar with Eric Hoffman from Eastbanc Tech, you’ll learn:

    · Why high-value content alone isn’t enough to satisfy consumer demand
    · How a CMS can better serve different channels and how to optimize these
    · How a CMS can help you better understand your audience’s journey
    · How tomorrow’s content is changing – and what this means for your CMS

    In addition, Mark Peerdeman of Hippo CMS will share a practical example of this by illustrating how Hippo future-proofs its CMS, including how Hippo thinks about the future of content management and a sneak peek at the Hippo product roadmap.
  • Understanding Hippo onDemand and V11: Technology Deep Dive Understanding Hippo onDemand and V11: Technology Deep Dive Adrian Collier Recorded: Aug 2 2016 46 mins
    In July 2016, Hippo released its latest version, which lies at the heart of its new cloud platform, Hippo onDemand.

    In this webinar, Hippo's Product Manager Adrian Collier will showcase the Hippo platform and discuss the technology that underlies our latest release and our new cloud-based service.
  • What's New in Hippo's Latest Release: July 2016 What's New in Hippo's Latest Release: July 2016 Adrian Collier Recorded: Jul 28 2016 41 mins
    In July, Hippo released V11 together with Hippo onDemand, our new cloud platform.

    In this webinar, Adrian Collier, Hippo's Product Manager, will cover everything that's different: all the ways in which we've improved the Hippo platform since our last release.

    This includes the features you will find in Hippo V11, as well as explaining our new cloud platform - and why we're so excited about it.

    Still have questions? For a deeper dive into the technology of the whole platform -- all the nuts and bolts of Hippo's latest release -- check out our webinar "Understanding Hippo onDemand and V11": https://www.brighttalk.com/webcast/14093/216451

    Register for Hippo.Connect Boston to hear more from Adrian about Hippo's current and future releases: http://www.onehippo.com/connect/boston
  • The Secrets of Digital Transformation The Secrets of Digital Transformation Robert Rose, Mark Peerdeman Recorded: Jul 26 2016 58 mins
    Why content management is at the heart of the agile digital business revolution.

    Digital transformation is not about simply maintaining a digital presence for your company; it is an unavoidable business mandate for any enterprise that is not currently offering its customers the same level of personal, in-depth service online as it does face-to-face.

    It is not only customers that no longer have patience for poor digital experiences. It is entire industries, who are seeing digital force shifts in their business models, calling for new ways of working and entirely new approaches to communication.

    At the heart of this transformation lies a deceptively simple task: the management (i.e. creation, contextualized delivery, repurposing and organisation) of content.

    In this webinar, Robert Rose, Chief Strategy Officer at the Content Marketing Institute will discuss why content is the driver of robust digital experiences, and why finding a content solution is imperative for businesses facing the challenge digital transformation.

    Hippo's Director of Product Management, Mark Peerdeman, will then discuss some practical examples of how Hippo onDemand, which offers content management services in a revolutionary take on the cloud platform, offers businesses the agile, scalable content management engine that supports the digital transformation process from day zero.

    Sign up for Hippo.Connect Boston to hear more from Robert and Mark: http://www.onehippo.com/connect/boston

    Q&A Answers can be found here: https://www.onehippo.com/en/resources/blogs/2016/7/the-secrets-to-digital-transformation-follow-up.html
  • Employee Engagement in the Digital Workplace Employee Engagement in the Digital Workplace Adrian Collier (Product Manager at Hippo CMS) and Nathan Nelson (Creative Designer at VASSIT) Recorded: Jun 28 2016 50 mins
    Improving Internal Communication Through Targeting and Personalization.

    Corporate intranet portals can be a major source of frustration for employees worldwide. Employee engagement, which crucial to employee retention and satisfaction, can often suffer when employees find themselves without a way to communicate with others in the organisation online - or when they are forced to do so through a clunky or malfunctioning system.

    In this webinar, Adrian Collier (Product Manager at Hippo CMS) and Nathan Nelson (Creative Designer at VASSIT) demonstrate how a web content management system can be implemented to enable employee engagement in the corporate digital workspace, and how Hippo's targeting and personalization capabilities can help companies deliver personalized content to foster employee retention and satisfaction. They will show a set of diverse real-life examples from the Dutch police force and LifeWorks.
  • [GER] Do you know what your customers want? Digital Commerce & Content Marketing [GER] Do you know what your customers want? Digital Commerce & Content Marketing Osudio & Hippo Recorded: Jun 21 2016 57 mins
    [in German]
    Today's consumers expect a great customer experience, always, and via all channels. Digital commerce has to take on this challenge and offer their customers the ultimate experience.

    - What does this trend mean for your content marketing?
    - How do you measure the success of your marketing efforts?
    - How do companies prepare for the (technological) future?

    This webinar, together with Hippo Partner Osudio, will not only get into theory but will show you many exciting example cases.
  • Hippo CMS 10.2 - Kick-start your app development Hippo CMS 10.2 - Kick-start your app development Hippo's Head of Product Management Mark Peerdeman and Platform Engineer Oscar Scholten Recorded: May 11 2016 56 mins
    The new Content REST API feature in Hippo 10.2 was created for front-end developers looking to expose content to a mobile app or a custom front end such as a digital kiosk or an IoT channel. It provides a great set of out-of-the-box features to kick-start the development of a mobile app, without the need for extensive back-end programming.

    In this webinar on May 11, you will get the chance to see how it works from the Hippo experts: Mark Peerdeman, Director of Product Management, and Platform Engineer Oscar Scholten. They will discuss the API's functionality in detail, explain how it fits into Hippo's multi-channel strategic product roadmap, and demonstrate how to easily develop an Angular application on top of this new API.
  • Best Practices In Intelligent Content Best Practices In Intelligent Content Robert Rose, Digital Clarity Group Recorded: Apr 13 2016 55 mins
    Robert Rose, Chief Strategy Officer at the Content Marketing Institute and this year's keynote speaker at the Intelligent Content Conference, shares 4 key takeaways from the event.

    If content is king, intelligent content is the ace up your sleeve. Smart organizations are driving business impact through the application of intelligent content principles. Intelligent content is modular, structured, meta-data rich, reusable and format-free, which means you can deliver it to the right audience, in any channel, at any time.

    In this webinar Robert Rose covers best practices for intelligent content and shares how you can get started with managing content at speed and at scale.

    We’ll Discuss:
    1. How to look for tools and technology that support the creation of intelligent content
    2. Looking at the “content model” - the connective tissue between strategy and implementation
    3. Developing the intelligent content and engineering strategy
    4. How to start small and quickly expand your content throughout the organization and the buyer’s journey

    As businesses start to behave more like media companies, there emerges a seemingly overwhelming challenge: how to keep up. The only way we can keep up is if we start thinking about the structure of our digital content experiences so we can do the same.

    Who should attend: Digital Marketers, Content Strategists, IT decision makers and anyone interested in the vastly evolving marketing technology landscape.

    This webinar is brought to you by Hippo CMS and Kanban Solutions.