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SOASTA

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  • Easy Data Science Part 2 - Boosting Online Revenue in Real-Time Easy Data Science Part 2 - Boosting Online Revenue in Real-Time Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: Nov 15 2016 25 mins
    For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

    Join Mat Ball and Iris Lieuw for a tech-talk on how SOASTA data science provides your company a competitive advantage.

    The talk will showcase SOASTA’s data science capabilities for the following outcomes:
    The most accurate alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
    Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
    Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
  • Turning Digital Performance into Competitive Advantage Turning Digital Performance into Competitive Advantage Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot Recorded: Nov 9 2016 43 mins
    Time is money! In today’s hyper-digital world, digital performance means business performance. If your customer’s digital experience is lacking, your revenue will suffer. Customers are – rightly – expecting every touchpoint with the companies they do business with to work every time, at top speed. If you drop the ball – even for a few seconds – you’ll lose business, and worse, you’ll lose customers.

    Digital Performance Management (DPM) technologies and services exist to help companies identify critical weaknesses and performance bottlenecks across their digital assets. By providing clear insights and guidance, Digital Performance Management tools make it possible to get ahead of potential performance challenges before they’re discovered – the hard way – by your customers.

    Join Jason Bloomberg, president of Intellyx, Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot and Scott D. Lowe from ActualTech Media.
  • Proactive Strategies for Finding and Fixing Performance Issues Proactive Strategies for Finding and Fixing Performance Issues Ryan Vila, SOASTA System Engineer | Nicolas Smotek, Deckers Digital Technology Manager Recorded: Oct 27 2016 61 mins
    Most organizations have internal processes to address performance problems, but they are typically reactive—occurring only after online performance has already been degraded. Relying on a defensive strategy to address performance problems can negatively impact end-users and revenue before you’re able to identify and solve the issue.

    This web seminar will explain how to customize performance practices to build proactive internal testing processes. These methods will help you detect and solve performance problems before they make it into production and cost you money and customers.

    You will learn how to:
    - Customize your test processes using the latest performance tools
    - Get ahead of issues with real-user and synthetic monitoring
    - Prevent negative user experiences that impact the bottom line
    - Solve performance issues proactively, before they become problems for your users
  • How to Load Test for your Mobile Peak How to Load Test for your Mobile Peak Tom Chavez, SOASTA CloudTest Product Manager | Mike Ostenberg, SOASTA Director of Solutions Engineering Recorded: Oct 26 2016 63 mins
    Is your mobile website ready for load? Can your mobile app's back-end scale to service peak demand?

    Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.

    Join us at this webinar to learn:
    • The different types of mobile traffic generated by browsing and apps
    • How to load test your mobile web site for mobile browsers
    • Why mobile apps need load testing, too, and how to create tests

    Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.
  • Easy Data Science - Gaining a Competitive Advantage in Online Retail and Media Easy Data Science - Gaining a Competitive Advantage in Online Retail and Media Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: Sep 29 2016 23 mins
    For online retailers and media players, performance means business. Using Data Science helps companies gain a competitive edge with respect to customer experience, IT performance, and business outcome. The question is, “how?”

    Join Mat Ball and Iris Lieuw for a tech talk on how SOASTA data science can give your company a competitive advantage in your market.

    The talk will showcase SOASTA’s data science capabilities, but will also provide a glimpse into how e-commerce and media players are using data science for the following:
    - Biz-Ops, combining marketing and performance analytics to maximize marketing campaigns in real-time
    - Efficient webpage prioritization for IT workloads and Senior Management Visibility
    - Getting the most accurate alerting based on your entire user event history
  • What You Don’t Know About 3rd Party Scripts Can Hurt You! What You Don’t Know About 3rd Party Scripts Can Hurt You! Buddy Brewer, SVP of Products at SOASTA Recorded: Aug 30 2016 62 mins
    Your website is probably one of – if not the – primary revenue drivers in your company. But do you know what’s really happening to your visitors? If you have third party components on your site, how do you manage the risk and the ROI of the tools provided by these parties?

    Join the discussion with Web Performance experts: Scott D. Lowe & Buddy Brewer, SVP of Products at SOASTA, to get a better understanding of the impact 3rd party scripts can have on your site. We will be joined by Jason Trester, CBS Interactive’s Senior Director of Site Engineering. Jason will share with the audience his experience with SOASTA and how it’s transformed their audience experience.
  • Mobile Trends in Universal RUM Solutions Mobile Trends in Universal RUM Solutions Nic Jansma - Senior Software Engineer & Lauren Younger - Dir. Product Management, mPulse and Data Science Workbench Recorded: Aug 9 2016 34 mins
    With global web usage converting from desktop to a variety of screen sizes, most organizations have embraced responsive web design as a key part of their product strategy. As a result, stakeholders are making decisions to implement technical solutions across various platforms and form factors.

    There's a huge body of research demonstrating that page load time has a significant impact on business metrics ranging from conversions and revenue to user satisfaction and retention. Because of this, organizations are adopting a variety of solutions -- including single-page application (SPA) and Google Accelerated Mobile Pages (AMP) frameworks -- to deliver better, faster mobile experiences for their users. To effectively measure and correlate performance to business metrics, organizations are employing Real User Monitoring (RUM) solutions coupled with SPA and AMP support.

    This webinar will explore SPA and AMP frameworks in modern applications, and will show you best practices about how to monitor them in RUM, enabling you to understand and optimize performance across all form factors and to increase conversions and revenue.

    You will learn about:
    - Market outlook on mobile development and frameworks
    - AMP framework
    - Common SPA frameworks, including AngularJS, Backbone.js, Ember.js, and React
    - Universal RUM
    - Ability to monitor modern framework applications in RUM
    - Performance issue solutions across any platform or form factor
  • Using JMeter Scripts in CloudTest for Continuous Testing Using JMeter Scripts in CloudTest for Continuous Testing Tom Chavez, SOASTA CloudTest Marketing Manager & Eric Proegler, SOASTA CloudTest Product Manager Recorded: Jul 28 2016 54 mins
    JMeter is popular with developers for creating tests that can be run easily during development. With the SOASTA CloudTest Spring release, it's easy to run JMeter tests in CloudTest from low-levels during development all the way to full scale load in production, with all of the great CloudTest features. Come learn how easy it is to shift-left and shift-right and make testing continuous.
  • Are Your Applications Ready for Peak Load Performance? Are Your Applications Ready for Peak Load Performance? Tom Chavez, SOASTA CloudTest Product Marketing Manager Recorded: Jul 19 2016 46 mins
    Calling all DevOps teams! With back-to-school, holidays, and elections right around the corner it’s important to ensure your organization’s applications are ready for peak load performance. Millions of customers will be demanding the most from your website and mobile applications, so how can you be sure they will deliver? Can your applications’ life cycles withstand the volume? Make sure your Application Development and Management teams are ahead of the curve this season.

    Join this webinar with Tom Chavez, CloudTest Product Manager to learn his tips and suggestions from years of helping hundreds of organizations prepare for peak load performance.
  • Version Control in SOASTA 57 Spring Release Version Control in SOASTA 57 Spring Release Tom Chavez, SOASTA CloudTest Marketing Manager & Mike Ostenberg, SOASTA Director of Solutions Engineering Recorded: Jul 13 2016 34 mins
    "Everything as Code" is a key to moving to DevOps, providing visibility and repeatability in processes. To support this, we added Version Control to the SOASTA 57 Spring release. Come to this webinar to learn how to connect CloudTest to your Git-compatible version control system so you can:
    • Protect all your test assets as code with version control
    • Support local and distributed teams with remote access
    • Track changes to test artifacts, update to newer versions, or revert if needed