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SOASTA

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  • How Walmart Manages and Optimizes Online Promotions
    How Walmart Manages and Optimizes Online Promotions Tammy Everts, SOASTA Sr. Researcher and Director | Meredith Wollman, Manager Customer Marketing Walmart.com Recorded: Jun 20 2017 65 mins
    If you're not squeezing the most value out of your campaigns, you definitely have a competitor who is.

    Amazon continues to increase its online retail market share, and retailers are realizing they need to up their efforts to compete. For many retailers, part of these efforts includes stepping up their number of online promotions. But with dozens – or even hundreds – of promotions per week, it’s dangerously easy to lose touch with how campaigns are performing.

    This webinar will give you the boost you need to stay ahead of your competition by covering topics such as:
    - How page speed affects user engagement and conversion metrics
    - What causes the most common performance issues
    - How leading retailers are running, monitoring, and optimizing their campaigns
    - Tools that go far beyond what Google Analytics can tell you
  • How to Optimize your Marketing Promotions with User Data
    How to Optimize your Marketing Promotions with User Data Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Recorded: Jun 6 2017 34 mins
    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.

    We’ll cover:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science
  • Boost Your Online Revenue in Real-Time
    Boost Your Online Revenue in Real-Time Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: May 23 2017 25 mins
    For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

    The talk will showcase SOASTA’s data science capabilities for the following outcomes:
    - Alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
    - Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
    - Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
  • Easy Data Science: Gaining Competitive Advantage in Online Retail & Media
    Easy Data Science: Gaining Competitive Advantage in Online Retail & Media Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: May 16 2017 23 mins
    For online retailers and media players, performance means business. Using Data Science helps companies gain a competitive edge with respect to customer experience, IT performance, and business outcome. The question is, “how?”

    Join Mat Ball and Iris Lieuw for a tech talk on how SOASTA data science can give your company a competitive advantage in your market.

    The talk will showcase SOASTA’s data science capabilities, but will also provide a glimpse into how e-commerce and media players are using data science for the following:
    – Biz-Ops, combining marketing and performance analytics to maximize marketing campaigns in real-time
    – Efficient webpage prioritization for IT workloads and Senior Management Visibility
    – Getting the most accurate alerting based on your entire user event history
  • How You Can Compete Like Amazon
    How You Can Compete Like Amazon Dan Boutin, SOASTA VP Digital Strategy | Mat Ball, SOASTA Product Marketing Manager Recorded: Jan 27 2017 31 mins
    In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences as well as business outcomes. We will cover:

    - How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web & mobile traffic, and marketing campaigns
    - The increasing importance of data science for both rapid and long-term decision-making
    - How to gain a deeper understanding of your company’s performance DNA
    - How to take advantage of opportunities that are unique to your site and your business
  • Load Testing for Your Peak Season
    Load Testing for Your Peak Season Tom Chavez and Mike Ostenberg Recorded: Jan 4 2017 63 mins
    Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.

    Join us at this webinar to learn:
    • The different types of mobile traffic generated by browsing and apps
    • How to load test your mobile web site for mobile browsers
    • Why mobile apps need load testing, too, and how to create tests

    Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.
  • How to Optimize Your Marketing Promotions to Maximize Revenue
    How to Optimize Your Marketing Promotions to Maximize Revenue Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Recorded: Dec 15 2016 34 mins
    In the ongoing push in ecommerce digital transformation, promotions are more critical than ever. How can your company maximize returns from your marketing campaigns?

    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm.

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner, as they showcase how SOASTA helps top internet retailers – such as Gap, Neiman Marcus, and Lowes – maximize revenue and conversion outcomes for their promotional campaigns.

    In this webinar you’ll be guided through:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue - Visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science

    Your takeaway from the webinar will be a more complete understanding of common challenges with marketing promotions, tips and best practices from ecommerce companies that use data science as part of their everyday business, and steps you can take to maximize revenue and conversions from your marketing promotions.
  • How Can You Compete Like Amazon?
    How Can You Compete Like Amazon? Dan Boutin, VP Digital Strategy | Mat Ball, PMM Data Science Recorded: Dec 13 2016 31 mins
    In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences and business outcomes while improving IT performance... all within a super-competitive online retail marketplace.

    This fast-paced session will cover the following:
    1. How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web and mobile traffic and marketing campaigns.
    2. The increasing importance of data science for both rapid and long-term decision-making.
    3. How to gain a deeper understanding of your company’s performance DNA and learn how to take advantage of opportunities that are unique to your site and your business.

    Your takeaway from this talk will be a insights and best practices that you can put into play to drive site traffic, gain visibility into how shoppers use your site, optimize customer experiences, and connect the dots between digital performance and business metrics.
  • How to Avoid the High Costs of Bad Website Performance
    How to Avoid the High Costs of Bad Website Performance Tammy Everts, SOASTA Sr. Researcher and Evangelist, Pete Mastin, Cedexis Product Evangelist Recorded: Dec 7 2016 63 mins
    Do visitors hate your website's performance? Research shows 43% of website visitors are unsatisfied with website performance.

    In this webinar we'll discuss:
    - The high cost of poor website perforamnce and how even slight delays can lead to lost customers and revenue
    - The challenges of building, managing, and monitoring an online presence while ensuring optimal performance
    - Key strategies and technologies to view performance from a user perspective
    - How leading organizations build high-performance sites
    - The steps needed to become a leader in website performance
  • Easy Data Science Part 2 - Boosting Online Revenue in Real-Time
    Easy Data Science Part 2 - Boosting Online Revenue in Real-Time Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: Nov 15 2016 25 mins
    For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

    Join Mat Ball and Iris Lieuw for a tech-talk on how SOASTA data science provides your company a competitive advantage.

    The talk will showcase SOASTA’s data science capabilities for the following outcomes:
    The most accurate alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
    Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
    Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)

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