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  • Search Engine Marketing: Get in Front of Customers Ready to Purchase Search Engine Marketing: Get in Front of Customers Ready to Purchase Shannon Myers, Director of Product Marketing at Vivial Recorded: Sep 8 2016 34 mins
    Search engine marketing (SEM) is a highly effective internet marketing strategy because it showcases your business to customers at the very moment they’re searching for products/services you offer search engines, such as Google.

    Register today for this 45-minute webinar and you’ll learn how to:
    -- Select high-impact keywords
    -- Target by city or region — or a set distance from your store
    -- Types of ad campaigns
    -- Get the most out of your budget

    Whether you want to increase phone calls or drive in-store visits, search engine marketing is a great way to stand out in a competitive marketplace — while also giving you the flexibility and accountability you need from a paid advertising channel.
  • Google for Local Business: Give Your Business a Competitive Advantage Google for Local Business: Give Your Business a Competitive Advantage Shannon Myers, Director of Product Marketing at Viival Recorded: Jul 14 2016 48 mins
    Google offers products (many of which are free) that you can use to capture the attention of consumers who look online for products and services.

    Whether you are a Google pro or a novice who wants to begin building your online presence, this Vivial webinar will provide you with the information you need to create a strategy to meet your goals.

    Join us for this free 45-minute webinar and you will learn:

    -Why Google is important for your business
    -Quick tips and strategies for growth
    -How other businesses use Google
    -Key takeaways from last year’s algorithm changes

    Register today and you’ll walk away with a strategy that you can use to give your business a competitive advantage.
  • Facebook for Small Business Facebook for Small Business Shannon Wilber, Director of Social Reputation Management at Vivial Recorded: Jun 23 2016 56 mins
    Reach more customers on this popular social media network

    As businesses compete for limited space on Facebook, it's become harder and harder to reach customers without paying for them -- a huge frustration if you've spent a lot of time building up your followers.

    The good news is that there are ways that you can increase the reach of your posts, you just need to understand a few things about Facebook so your posts comply.

    This 45-minute free webinar will cover:
    Deconstructing Facebook’s News Feed algorithm
    • What and when to post to maximize your reach
    • Mobile marketing on Facebook
    • Creating effective ads that convert

    Register today for this webinar and start using the social media network to reach more local customers.
  • Google Presents: Local Search Strategies Google Presents: Local Search Strategies Susana Zialcita, Strategic Partner Manager, Google Partners Recorded: Jun 9 2016 45 mins
    GUEST HOST: Google's Susana Zialcita

    Register today for this exclusive webinar, presented by Susana Zialcita from Google, and learn how you can use local search marketing to be discovered by customers who are ready to take action.

    This 45-minute webinar will cover:

    — How to reach customers on mobile devices
    — Tips to optimize your local search advertising campaigns
    — Ways you can positively influence purchase decisions
    — 15-minute Q&A session

    Register today and learn how your local business can use online marketing to drive phone calls and reach customers ready to take action.
  • SEO for Local Business SEO for Local Business Eugene Farber, SEO Manager at Vivial Recorded: May 25 2016 46 mins
    Join us as we discuss an SEO strategy that can help local businesses drive customers from the web.
  • Email Marketing for Local Business Email Marketing for Local Business Josh Melzer, Head of Digital Marketing at LocalVox/Berry Recorded: May 12 2016 47 mins
    Drive more sales with our design tips, best practices and growth ideas.

    Email is one of the most powerful digital marketing tools that a local business can use to turn casual shoppers into lifelong loyal customers.

    In addition to giving you direct access to customers, email marketing has a high return on investment (for every $1 you spend on email marketing, you’ll see a return of $44.25).

    Join us for this 45-minute webinar and you’ll learn:

    -- The primary elements of successful email marketing campaigns
    -- Creating emails that get opened (and responded to)
    -- Ways to grow your list of email marketing recipients
    -- The best times/days to launch campaigns

    By the end of this webinar, you’ll be equipped with actionable email marketing strategies that will help your local business take people go from inbox to in-store sales. Register today!

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