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BlueVenn Marketing Technology Solutions

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  • Making GDPR's 'big ideas' work for you and your data
    Making GDPR's 'big ideas' work for you and your data Alexandra Leonidou, Senior Associate, Foot Anstey Recorded: Apr 20 2017 56 mins
    The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage. You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.

    The GDPR is due to kick in from May 2018 and whilst you may have heard about impending fines and risks to your use of customer data we have teamed up with Alexandra Leonidou, Privacy and Data Protection expert at leading Law Firm Foot Anstey to provide insight into the positive changes that you can bring about through the enforced changes.

    This Webinar is aimed at Marketing Professionals that want to:

    1) Know how to comply with GDPR in practical terms.
    2) Find out how GDPR can bring about improved consumer trust, increased confidence in ‘marketing data’ and streamlined processes.
  • Customer Insight :: Don’t let tyre kickers leave your marketing flat
    Customer Insight :: Don’t let tyre kickers leave your marketing flat Jemma Hardyman, Consultant at Blue Sheep Recorded: Mar 29 2017 25 mins
    How many hours do your sales and marketing teams waste on “Tyre Kicker” prospects that never buy anything?! Blue Sheep has found that organisations waste 80% of their total time chasing prospects that contribute 15-20% of the revenue and just 20% of their time on clients that provide 60-80%.

    The issue happens time and again where a business is not able to identify these ‘Tyre Kickers’ early enough in the marketing-sales cycle.

    Using customer insight and a unique process called ‘Money Mapping’, Jemma Hardyman – lead consultant for the Blue Sheep Data Services team – will discuss how all B2B organisations can utilize simple analytics and segmentation techniques to ensure you devote your marketing and sales efforts on the right prospects that are going to spend big and stay longer!

    You will learn:

    - Most beneficial ways of segmenting your database
    - Case Study: the real ROI of segmentation
    - How to discover more of your best customers

    This webinar is run by Blue Sheep, a BlueVenn partner.
  • Top 5 Tips for Data Marketing Maturity
    Top 5 Tips for Data Marketing Maturity Pedro Rego, Consultant, BlueVenn Recorded: Feb 22 2017 35 mins
    ‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.

    Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.

    In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
  • Marketing Transformation in 2017 :: Driving change in your organization
    Marketing Transformation in 2017 :: Driving change in your organization Jim Kelly, Principal Consultant at BlueVenn Recorded: Feb 8 2017 42 mins
    This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.

    As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.

    Register for this webinar if you are a marketer and any of the below applies to you:

    •I am championing a transformation in my organization
    •I am looking to invest in new technology
    •We are undergoing a marketing or digital transformation
  • Customer Data Platform Vs Data Management Platform Vs Single Customer View
    Customer Data Platform Vs Data Management Platform Vs Single Customer View Jim Kelly, Principal Consultant at BlueVenn Recorded: Jan 31 2017 26 mins
    CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? In this webinar, Jim Kelly, Principal Consultant at BlueVenn will guide you through these troubled waters so you can set a course for more successful marketing in 2017.

    In this webinar you will learn:

    •What defines a Customer Data Platform and Data Management Platform
    •How they are related to one another
    •How they will benefit your marketing efforts
    •How they affect your Single Customer View
  • Know your customers better than they know themselves
    Know your customers better than they know themselves Jemma Hardyman, BlueVenn Consultant Recorded: Dec 14 2016 29 mins
    Consumers are statistics, customers are people. Gone are the days of mass marketing.

    Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.

    BlueVenn Consultant, Jemma Hardyman, will explain how you can use marketing insight and the power of an SCV to drive one-to-one customer experiences, delving deeper into:

    - Modern marketing foundations and how they can be used
    - Using a data-driven approach to build brand loyalty and increase revenue
    - Listening to customers to know them better, evolving your messages to meet their ever- changing preferences
    - Knowing the difference between ‘real-time’ and ‘right-time’
  • Cross-Journey Optimization
    Cross-Journey Optimization Jim Kelly, Principal Consultant at BlueVenn Recorded: Nov 16 2016 52 mins
    A deeper understanding of the customer journey is changing the way organizations engage with their customers, meaning brands who adopt customer journey optimization strategies are reaping the benefits.

    The problem is, each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for engagement, tracking this behavior and making use of the data can seem like an insurmountable challenge.

    As marketers, we need to move past the old metrics and campaigns that have no relevance in the new age of the customer and look at new ways to monitor cost, measure response, attribute impact and improve communications.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
  • Optimizing customer journeys with the American Automobile Association (AAA)
    Optimizing customer journeys with the American Automobile Association (AAA) Terry Chegwin, AAA & Andrew Smith, BlueVenn Recorded: Oct 18 2016 40 mins
    Find out how the world’s largest motoring services organization keeps one step ahead with more effective customer analytics and customer journey management.

    Join Andrew Smith, Sales Director at BlueVenn and Terry Chegwin, Insights and Analytics Manager at the American Automobile Association (AAA) as they discuss strategies for utilizing the BlueVenn Customer Journey and Analytics platform to accelerate its marketing capability. Using the BlueVenn Closed-Loop marketing methodology, Terry will talk about how AAA can deploy sequences of strategies, combining its, mobile, digital and offline channels.

    You will learn:

    •The fundamentals of the BlueVenn closed-loop marketing methodology
    •The importance of a Single Customer View for AAA
    •How AAA can build and coordinate complex, multi-tiered campaigns
    •How AAA look to move their members through customer journeys based on their behavior
  • Intervening in the Customer Journey
    Intervening in the Customer Journey Jim Kelly, Principal Consultant at BlueVenn Recorded: Jun 30 2016 53 mins
    A successful relationship between a marketer and the customer has always been a two way interaction over a period of time. Modern real-time personalization capabilities now provide the platform for marketers to have a live conversation with their customers. They can intervene in the customer journey by personalizing the experience with relevant suggestions and continuous learning of the customer’s desires and choices.

    Whereas the customer journey once began at the point of purchase, the use of anonymous data can now drive the customer experience earlier than ever possible. In this webinar Marketers, CRM and eCommerce professionals will learn:

    - The 4 ways of intervening in the customer’s journey to optimize purchases.
    - How to combine batch and realtime capabilities to drive personalization.
    - Key considerations for a personalization project.
  • Intelligence vs Wisdom
    Intelligence vs Wisdom Jim Kelly, Principal Consultant at BlueVenn Recorded: Jun 16 2016 46 mins
    Marketers are all gathering large volumes of customer data and business intelligence. However, simply gathering data to power intelligence isn't enough, the data must be able to better inform the marketer to make business-changing decisions - it must provide wisdom!

    This webinar is suitable for Marketing & CRM professionals to learn:

    - How to transform data into marketing-ready data.
    - How to effectively progress from data to decisions to campaigns.
    - How to understand customers from different perspectives.
    - How to build a journey towards a single view of your customers.
    - Key considerations for creating a data-driven organization.

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