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BlueVenn Marketing Technology Solutions

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  • Harnessing the power of a Customer Data Platform to grow digital subscriptions
    Harnessing the power of a Customer Data Platform to grow digital subscriptions
    Matt Dimond, Consultant at BlueVenn UK & Daniel Williams, President at BlueVenn US Recorded: Jul 17 2019 34 mins
    Our recent research report found that CDP-equipped organizations are 2.5X more likely to overachieve against their marketing goals and more than x3 likely to deliver personalized content based on visitor behavior!

    In this webinar we’ll delve into more results from the survey and look at why Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to drive subscription growth and monetize their customer intelligence. We’ll also take a look at a seven stage Customer Data Maturity Model designed to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.
  • Optimizing the continuous flow of customer data in your business
    Optimizing the continuous flow of customer data in your business
    Matt Dimond, Consultant at BlueVenn Recorded: Jul 11 2019 31 mins
    For marketers to truly understand their customers and become omnichannel they need a continuous flow of customer data, transactions and behaviors flowing through the marketing technology ecosystem.

    In this session we will take you through the design for a continuous data flow which is born out of the feedback from over 100 marketing leaders and CMOs across the world. We’ll then look at some of the transformational ROI statements from marketers that have put a continuous data flow into action.
  • Customer Data Excellence: How marketers are harnessing the power of CDPs
    Customer Data Excellence: How marketers are harnessing the power of CDPs
    Andrew Campbell, Martech Director at Home Agency & Linus Gregoriadis, Director at London Research Recorded: Jun 19 2019 54 mins
    Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to provide more effective and personalized interactions.

    This webinar marks the launch of a new seven-stage Customer Data Maturity Model and we’ll reveal the results from a new customer data excellence survey undertaken by London Research and BlueVenn. We’ll disclose how companies with CDPs are proving to gain tangible competitive advantages.

    Report authors Andrew Campbell and Linus Gregoriadis unveil the new Customer Data Maturity Model to help you assess and then evolve your customer data capabilities.
  • To CDP or Not to CDP? 5 ways to unify disconnected customer data
    To CDP or Not to CDP? 5 ways to unify disconnected customer data
    Matt Dimond, Consultant at BlueVenn Recorded: Feb 14 2019 30 mins
    Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.

    In this webinar - To CDP or Not to CDP?, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
  • Putting Predictive Analytics to use for delivering better customer experiences
    Putting Predictive Analytics to use for delivering better customer experiences
    Matt Dimond, Consultant at BlueVenn Recorded: Oct 31 2018 36 mins
    Our research across 3000 consumers found that 9 out of 10 are willing to pay more for a better customer experience, and with predictive analytics, you can deliver this personalized experience on a large scale - but how?

    In this session we will look at the important, but less glamorous, aspect of predictive analytics – the data. We’ll explore the power of CDPs to provide the foundation for predictive modelling and look at some multi-channel retail examples of predictive models that can reinforce customer loyalty and increase purchase probability.

    You will learn:

    •What you should consider in order to prepare your data before using it for predictive analytics
    •How using predictive analytics can benefit your business
    •The different ways you can use predictive strategies

    Questions to ask:

    1)Do you use predictive models in your marketing campaigns?
    2)If yes, how effective are you finding predictive analytics?
    3)What question would you like to post to the presenter Matt?
  • Single Customer View – A Mythical Beast or the Holy Grail of Marketing?
    Single Customer View – A Mythical Beast or the Holy Grail of Marketing?
    Jim Kelly, Principal Consultant at BlueVenn Recorded: Oct 10 2018 55 mins
    According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:

    (1) How to unify data and the process data must go through
    (2) The benefits and gains seen from a Single Customer View
    (3) Evolution of the marketing database and rise of Customer Data Platforms.

    Grab your notepad and pen and join us for this monster of a session!

    Questions to ask:

    1) Do you have a CDP, Single Customer View or Data Warehouse?
    2) If yes, is it owned by marketing or IT?
    3) What question would you like to post to the presenter Jim?
  • Using a CDP & Analytics for Customer Journey Optimization
    Using a CDP & Analytics for Customer Journey Optimization
    Matt Dimond, Consultant at BlueVenn Recorded: Aug 30 2018 37 mins
    Customers navigate and meander around brands and their products in ways that were unthinkable 20 years ago. However, marketers are still stuck in a linear campaign mindset, with linear batch and blast marketing tools.

    In this webinar we'll take you through some groundbreaking principals that will help to set the building blocks in your organization to transition to an optimized, always-on and omnichannel approach to your campaigns and customer journeys.

    In this webinar, you’ll learn:

    - The vital need to create the "Golden Record"
    - New KPIs such as "Customer Intention”
    - The mechanism for Microsegmentation
    - Principles of Cross Journey Communication
    - How to optimize Customer Journeys

    Get your notepad at the ready! You’re going to be getting some fantastic insights on this session!
  • Unifying Online and Offline Data for Multichannel Customer Experiences
    Unifying Online and Offline Data for Multichannel Customer Experiences
    Jim Kelly, Principal Consultant, BlueVenn Recorded: Jul 25 2018 45 mins
    Multi-channel marketing departments across the world undergo constant struggles in their attempts to effectively unify all their data to create a Single Customer View.

    Ultimately, the aim is to fuse together online and offline data to piece together an often fragmented view of every customer that hinders personalization tactics and leads to misdirected campaigns and marketing offers.

    In this webinar we’ll take you through the process that a Customer Data Platform automates for marketers to unify, standardise, transform and de-duplicate data from infinite sources, and will detail the benefits of a CDP brings for trustworthy analytics, segmentation and more targeted personalisation strategies across all your marketing channels.
  • How Subaru Revolutionized the Customer Experience Through Personalization
    How Subaru Revolutionized the Customer Experience Through Personalization
    Jeremy Bender, Consultant Director at BlueVenn Recorded: May 31 2018 39 mins
    Buying a new vehicle can be a personal and significant purchase. Often starting with an aspirational poster on a bedroom wall, the car-buying journey is one that could take weeks, if not years. That’s why delivering the most relevance and tapping into those emotions is so important for automotive marketers.

    BlueVenn Consultant Director Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.

    During this webinar, you will learn:

    - How Subaru used a closed loop marketing methodology to revolutionize the customer experience
    - The importance of relevance in a marketing echo system
    - How personalization helped increase purchase interest by a third
  • Using Customer Data Platforms to Optimize Multi-Channel Marketing
    Using Customer Data Platforms to Optimize Multi-Channel Marketing
    Jeremy Bender, Consultant Director at BlueVenn Recorded: Feb 28 2018 46 mins
    How do we deliver highly consistent and relevant multi-channel experiences for our customers?

    How do Customer Data Platforms optimize multi-channel marketing?

    In this 45 minute webinar you’ll learn how to use a 360 degree view of your customer data for better multichannel insights, more effective predictive analytics and to execute perfectly targeted, channel-optimized customer journeys.

    This webinar is aimed at marketing, analytics and CRM professionals seeking to improve their
    customer insight and optimize campaign performance through a Single Customer View of offline and online data.

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