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BlueVenn Marketing Technology Solutions

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  • Using a CDP & Analytics for Customer Journey Optimization
    Using a CDP & Analytics for Customer Journey Optimization Matt Dimond, Consultant at BlueVenn Recorded: Aug 30 2018 37 mins
    Customers navigate and meander around brands and their products in ways that were unthinkable 20 years ago. However, marketers are still stuck in a linear campaign mindset, with linear batch and blast marketing tools.

    In this webinar we'll take you through some groundbreaking principals that will help to set the building blocks in your organization to transition to an optimized, always-on and omnichannel approach to your campaigns and customer journeys.

    In this webinar, you’ll learn:

    - The vital need to create the "Golden Record"
    - New KPIs such as "Customer Intention”
    - The mechanism for Microsegmentation
    - Principles of Cross Journey Communication
    - How to optimize Customer Journeys

    Get your notepad at the ready! You’re going to be getting some fantastic insights on this session!
  • Unifying Online and Offline Data for Multichannel Customer Experiences
    Unifying Online and Offline Data for Multichannel Customer Experiences Jim Kelly, Principal Consultant, BlueVenn Recorded: Jul 25 2018 45 mins
    Multi-channel marketing departments across the world undergo constant struggles in their attempts to effectively unify all their data to create a Single Customer View.

    Ultimately, the aim is to fuse together online and offline data to piece together an often fragmented view of every customer that hinders personalization tactics and leads to misdirected campaigns and marketing offers.

    In this webinar we’ll take you through the process that a Customer Data Platform automates for marketers to unify, standardise, transform and de-duplicate data from infinite sources, and will detail the benefits of a CDP brings for trustworthy analytics, segmentation and more targeted personalisation strategies across all your marketing channels.
  • How Subaru Revolutionized the Customer Experience Through Personalization
    How Subaru Revolutionized the Customer Experience Through Personalization Jeremy Bender, Consultant Director at BlueVenn Recorded: May 31 2018 39 mins
    Buying a new vehicle can be a personal and significant purchase. Often starting with an aspirational poster on a bedroom wall, the car-buying journey is one that could take weeks, if not years. That’s why delivering the most relevance and tapping into those emotions is so important for automotive marketers.

    BlueVenn Consultant Director Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.

    During this webinar, you will learn:

    - How Subaru used a closed loop marketing methodology to revolutionize the customer experience
    - The importance of relevance in a marketing echo system
    - How personalization helped increase purchase interest by a third
  • Using Customer Data Platforms to Optimize Multi-Channel Marketing
    Using Customer Data Platforms to Optimize Multi-Channel Marketing Jeremy Bender, Consultant Director at BlueVenn Recorded: Feb 28 2018 46 mins
    How do we deliver highly consistent and relevant multi-channel experiences for our customers?

    How do Customer Data Platforms optimize multi-channel marketing?

    In this 45 minute webinar you’ll learn how to use a 360 degree view of your customer data for better multichannel insights, more effective predictive analytics and to execute perfectly targeted, channel-optimized customer journeys.

    This webinar is aimed at marketing, analytics and CRM professionals seeking to improve their
    customer insight and optimize campaign performance through a Single Customer View of offline and online data.
  • Surfing the Waves of Marketing Change in 2018
    Surfing the Waves of Marketing Change in 2018 Matt Dimond, Consultant at BlueVenn Recorded: Jan 31 2018 33 mins
    With a New Year comes new challenges, new data to understand, new laws to consider, and emerging technology trends. How do you keep your head above the water and ride the waves of change?

    For example, do you understand how a Customer Data Platform (CDP) uses a Single Customer View? Do you know how a CDP benefits from a layer of multi-channel campaign management? How best to manage complex customer journeys - and make the most effective and efficient use of your customer data?

    During this webinar, Matt Dimond, Consultant at BlueVenn, helps you cut through the noise to highlight how to enhance your customers relationships, by understanding which operational approaches best enable the convergence between technology and rich, personalized customer interactions.

    You will learn:

    - Which emerging digital marketing trends are vital for competitive advantage
    - How to build sustainable and profitable customer relationships
    - Achieve rapid actionable insight to understand and analyze customer behavior
    - How to champion marketing change in your organization and avoid internal operational pitfalls
  • CDPs and Multi-Channel Campaign Management: a Match Made in Heaven
    CDPs and Multi-Channel Campaign Management: a Match Made in Heaven David Raab, CDP Institute, Founder & Jim Kelly, BlueVenn, Principal Consultant Recorded: Oct 12 2017 60 mins
    Customers use multiple devices across many online and offline channels, generating overwhelming amounts of data. Organizations and marketers don’t only have to pull all this data together and make sense of it, but use it to deliver a seamless and personalized journey across every channel.

    While a CDP to create a Single Customer View can help you triumph over disparate data, the battle is only half won: these persistent, unified records need to be put to use. With multi-channel campaign management, marketers have the ability to engage and communicate with their customers at every stage of their journey.

    During this webinar, Customer Data Platform Institute founder David Raab and Jim Kelly, Principal Consultant at BlueVenn, will discuss how a holistic view and a consistent customer experience creates more relevant marketing. Asking questions such as: How else do the two marketing technologies benefit each other? Can one work without the other? Plus, of course, why a CDP and multi-channel campaign Management is a Match Made in Heaven.
  • Putting your Customer Data to Work with Predictive Analytics
    Putting your Customer Data to Work with Predictive Analytics Mark Jameson, Chief Operating Officer at BlueVenn Recorded: Sep 5 2017 44 mins
    Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.

    This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
  • Identity Resolution: How to build the golden customer record in the Digital Age
    Identity Resolution: How to build the golden customer record in the Digital Age Pedro Rego, Consultant at BlueVenn Recorded: Jun 13 2017 23 mins
    Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer. The possibilities of linking online and offline data, optimizing the use of 1st, 2nd and 3rd party data, cookies and social ids, alongside the traditional single customer view, has the potential to change the way we interact with customers. The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?

    This webinar will cover:

    •Defining Identity Resolution
    •Future expectations for data driven organizations
    •Benefits and risks with undertaking Identity Management
    •What defines a successful Identity Resolution project
  • Single Customer View: Mythical beast or reality?
    Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Recorded: Jun 8 2017 45 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at BlueVenn, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • Customer Journey Optimization: Following in the steps of your customers
    Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn Recorded: May 24 2017 41 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications

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