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Riversand Technologies

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  • The relation between CX and MDM
    The relation between CX and MDM
    Henrik Gabs Liliendahl, Co-Founder and CTO at Product Data Lake Recorded: Feb 28 2019 41 mins
    Customer experience (CX) and Master Data Management (MDM) must go hand in hand. Both of these themes involves multiple business units and digital environments within your enterprise and in the wider business ecosystem, where your enterprise operates. To be successful within customer experience in the digital era you need classic master data outcomes as a 360-degree view of customers as well as complete and consistent product information. You also need to combine your customer data and your product data to get to the right level of personalization. Furthermore, you need to able to make sense of internal and external big data sources and relate those to your prospective and existing customers and the products they have an interest in.
  • Strategies to Unlock the Value of Enterprise Analytics
    Strategies to Unlock the Value of Enterprise Analytics
    Prashanth Southekal,PhD Managing Principal, DBP-Institute Recorded: Feb 7 2019 49 mins
    The Economist magazine says the world’s most valuable resource is no longer oil, but data. Today, enterprises across the globe are looking at Data Analytics to derive insights and make good business decisions. Companies understand the value of data and analytics, but still don’t realize its full potential and how it can be used optimally to grow their business.

    Prashanth will be discussing the four key building blocks to unlocking the value of enterprise analytics.

    This topic is valuable to specialists, managers, and executives from IT and business functions, looking to get a holistic view on how to leverage data analytics for their business.
  • 5 Things Every Brand Needs When Selling Direct-to-Consumer Online
    5 Things Every Brand Needs When Selling Direct-to-Consumer Online
    Sucharita Kodali VP, Principal Analyst, Serving eBusiness & Channel Strategy Professionals Recorded: Dec 20 2018 53 mins
    There is a significant value for consumer-facing brands in direct sales through digital commerce. Join us to learn about factors that influence the digital market opportunity for brands and digital business professionals, including product type, regional differences in digital commerce markets around the world, and the organization’s digital maturity.

    Also learn about:
    • Digital Commerce Key Points
    • Why should branded manufacturers enable direct-to-consumer eCommerce?
    • Potential approaches to D2C sales for brands
    • Benefits realized
    • Avoiding Channel Conflict
  • Product Information Management in the Age of Digital Transformation
    Product Information Management in the Age of Digital Transformation
    Riversand, Forrester & Beam Suntory Recorded: Aug 30 2018 61 mins
    Join us for the PIM event of the month!

    In a time of digital transformation and massive market disruption, product information drives the customer experiences that influence buyer behavior.

    Join Forrester Senior Analyst and Guest Speaker Bruce Eppinger and Virender Choudhary, Enterprise Information Architect at Beam Suntory as they discuss how:

    • Consumer sentiment data drives purchase behavior in B2C markets
    • Delivering superior product information with context and relevance creates a winning
    customer experience
    • Companies can best manage and share trusted, quality product information across the
    supply chain
    • To address the challenges of the modern product information management team
  • Multi-Brand-Management im B2B Commerce – ein Traditionsunternehmen wird digital
    Multi-Brand-Management im B2B Commerce – ein Traditionsunternehmen wird digital
    Ben Rund, VP Business Development Europe and Markus Unterweger, Head of Digital Marketing, pewag International GmbH Recorded: May 22 2018 43 mins
    Das erfahren Sie in diesem Webinar:

    Seit 1479 (richtig) hat sich die Pewag Group zu einem der weltweit führenden Kettenhersteller entwickelt. Heute gründet sich der Erfolg auf ausgereifte Qualitätsprodukte auf dem letzten Stand der Technik. In sechs sehr unterschiedlichen Segmenten, mit verschiedenen Produkten und Marken gibt es komplexe Herausforderungen zu meistern, die sich um viele verschiedene Kanäle im B2B und B2C Commerce drehen, von Direktvertrieb über E-Commerce bis zu Amazon.

    Dieses Best Practice Webinar handelt davon, wie Prozesse, Mitarbeiter und Tools gemeinsam die Herausforderungen des digitalen Wandels lösen können. Als Basis der digitalen Transformation fungiert die PIM-Plattform (Product Information Management Platform) von Riversand.

    - Digitale Transformation: Wie ein Traditionsunternehmen digital wird
    - Crosschannel Commerce: Wie Sie Kanäle in B2B und B2C verbinden und individuell bedienen
    - Effizienz: Wie Sie Synergien über Sortimente hinweg nutzen
    - Systeme und Lösungen: Welche Rolle PIM/MDM in der digitalen Transformation spielt

    Für wen ist dieses Webinar:

    - VP Marketig, CDOs, CIO, VP E-Commerce, VP Product Management
    - Firmen aller Branchen über 300 Mio. Euro Umsatz
    - Fokus Hersteller, Handel, Distribution; Region DACH
  • Conversational Commerce – The next phase of omnichannel customer experience
    Conversational Commerce – The next phase of omnichannel customer experience
    Ben Rund, VP Business Development Europe and Eleftherios Hatziioannou Co-Founder, Smoope Recorded: Apr 3 2018 33 mins
    In recent years a new channel has entered the omnichannel stage. It is called “conversational commerce”. Now is time the conversational commerce comes of age and companies adopt it for their customer engagement strategy. The new paradigm is to own your customer experience. Combining a 360-messaging with a 360 view of your most important data about your customers, products, services, locations and more takes customer experience and agility to the next level.

    In this webinar you will learn:
    * What is conversational commerce
    * How to improve customer service with messaging
    * How to grow sales with relevant messaging
    * How to build a (master) data foundation to for the next phase of omnichannel customer experience.
  • Conversational Commerce – der neuste Trend in Omnichannel Customer Experience
    Conversational Commerce – der neuste Trend in Omnichannel Customer Experience
    Ben Rund, General Manager DACH and Eleftherios Hatziioannou Co-Founder, Smoope Recorded: Mar 27 2018 33 mins
    Omnichannel ist niemals ausgeschöpft. Jetzt kommt mit „Conversational Commerce“ ein weiterer Kanal dazu und damit die Chance das Customer Engagement noch persönlicher und schneller zu gestalten. Experten sagen dazu „own your customer experience“, an Stelle die aus der Hand zu geben an andere Kanäle oder Anbieter. Die Kombination von einem 360-Messaging mit der 360-Grad-Sicht auf Kunden, Produkte, Services, Locations, Mitarbeiter und viele mehr leutet ein neue Zeitalter in der Customer Experience ein.

    In diesem Webinar erfahren Sie:
    * Was ist „Conversational Commerce“
    * Wie Messaging Ihren Kundenservice verbessert
    * Wie Sie Mehr Omnichannel Umsatz damit realisieren
    * Wie Sie die richtigen Voraussetzungen Ihrer Masterdaten schaffen für diese neue Möglichkeit der Customer Experience
  • Practical Data Monetization Strategies for Business Enterprises
    Practical Data Monetization Strategies for Business Enterprises
    Prashanth Southekal,PhD Managing Principal, DBP-Institute Recorded: Feb 8 2018 52 mins
    Business enterprises are increasingly looking at digital technologies and data to be successful in the marketplace. But many organizations are struggling to leverage their digital programs for impactful business performance. In this backdrop, this presentation looks at practical strategies for monetizing business data including a real and practical case study from an Oil and Gas company where master data standards were applied as part of the data monetization strategy for improving the financial supply chain business performance.
  • Provide Better Customer Experience & the Right Content with a Modern PIM
    Provide Better Customer Experience & the Right Content with a Modern PIM
    Doug Lavelle, IT Management Consultant at School Specialty,Inc. Recorded: Nov 1 2017 25 mins
    As enterprises move towards a unified commerce paradigm, moving products faster and improving customer experience across channels has never been more important. The foundation for your competitive differentiation is not just trusted content, but also delivering relevant information to the micro-segments and gathering insights for improved customer loyalty. A modern PIM (Product Information Management) system is what integrates product content across the purchase lifecycle of a customer. School Specialty Inc. (SSI) has embarked on a customer-focused transformation experience and streamlined internal processes with a modern PIM platform as their foundational elements in aligning digital transformation with business strategies.


    Speaker Bio:

    • 20 years of IT/IS management and technical experience

    • MDMCenter iImplementation for School Specialty

    • Lead implementation of a full ERP (Infor M3) solution for OtterBox

    • Over 9 years with Staples/Corporate Express as the Director IS Contract Systems,
    responsible for leading the development and architecture groups of e-Commerce,
    PDM, ERP, SFA, Process Architecture and Technical Architecture
  • Webinar: Product Content Drives Brand Loyalty
    Webinar: Product Content Drives Brand Loyalty
    Featuring Guest Speaker George Lawrie, Vice President, Principal Analyst, Forrester Research Recorded: Aug 2 2017 39 mins
    Retailers and brands today face more challenges than ever before in terms of collecting, normalizing, editing and syndicating consistent product content across channels and partners. The penalties for inaccurate or inconsistent content are severe.

    The webinar will discuss best practices for using connectors to deliver product content consistency across a network of partners and to drive customer satisfaction and long term profitability. We will examine some of the challenges of synchronizing content with partners and at the connectors from GS1 to product data feeds that help ensure a consistent rich experience for customers across channels.

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