Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.
As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.
In this webinar, Socedo will discuss how B2B marketers can enable social activities data on their leads in Salesforce and develop lead nurture programs in Pardot. You’ll walk away with actionable insights on:
•How to monitor social media activities to identify new leads for your business
•How to develop campaigns that improve conversion and accelerate your sales cycle, based on social activity data
•How to look at key metrics on your social leads, i.e. how they move through your lead stages and how many turn into opportunities and closed revenue