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Socedo

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  • Turning Social Media Into an ROI Positive Channel Turning Social Media Into an ROI Positive Channel Aseem Badshah, Socedo CEO Recorded: Aug 30 2016 62 mins
    As a social marketer, you might know that your target audience spends a lot of time on social. But your company’s social accounts are only being used to broadcast company news, and not helping with your company’s lead generation goals. In this webinar, Aseem Badshah, Socedo CEO, explains how to turn social media into an ROI positive channel in B2B organizations focused on demand generation. That means using social to generate new leads and opportunities.

    He discusses:
    – Why social media should not be viewed as just another isolated channel.
    – How social media helps you grow your database, send better emails, increase the efficiency of your paid advertising programs, and helps to increase ROI on events.
    – Why social media strategy needs to take into account the entire marketing funnel, not just the top of the funnel.
    – A roadmap with actionable steps for making social media ROI positive channel for your organization.
    – How to measure ROI from your social efforts to prove its value in a B2B context.
  • Managing Marketing Data, From Quality to Quantity Managing Marketing Data, From Quality to Quantity Adam Hutchinson, Demand Generation Marketing Manager, Socedo Recorded: Aug 4 2016 61 mins
    Marketers gather, analyze, and use a vast amount of lead data from a variety of sources. Data quality is an on-going challenge in marketing, and as much as we might like to use "big data" in our campaigns, we know the risks of filling our marketing automation systems with bad information. According to a Demand Metric survey, over half of marketers don’t have an effective process to ensure the quality of data is up to par in their key systems. In this webinar, we'll cover:
    -How we manage data quality at Socedo
    -How third party data helps us qualify leads and create targeted campaigns
    -Best practices for handling social media data in your database
  • How to Turn More Leads into Conversations How to Turn More Leads into Conversations Nate Strong, Strategic Account Manager, Socedo Recorded: Jul 11 2016 61 mins
    In this webinar, learn about best practices on how to have more relevant conversations with your leads at each stage of the buyer's journey. We will discuss:
    -How to take a multi-channel approach to lead nurturing
    -How to set the right cadence for engaging with your leads
    -Aligning marketing and sales activities to provide a seamless customer experience
  • Super Charge Your Marketo Campaigns with Social Data Super Charge Your Marketo Campaigns with Social Data Adam Hutchinson, Demand Generation Manager at Socedo and Jingcong Zhao, Content Marketing Manager at Socedo Recorded: Jun 1 2016 15 mins
    Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.

    As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.

    In this webinar, Socedo will discuss how marketers can enable social activities data on their leads and use social data to develop sophisticated lead nurturing programs in Marketo. You’ll walk away with actionable insights on:

    •How to monitor social media activities to identify new leads for your business
    •How to develop campaigns in Marketo that improve conversion and accelerate your sales cycle, based on social activity data
    •Tracking how social leads engage with your demand generation programs and move through your pipeline.
  • Super Charge Your Pardot Campaigns with Social Data Super Charge Your Pardot Campaigns with Social Data Adam Hutchinson, Demand Generation Manager at Socedo and Jingcong Zhao, Content Marketing Manager at Socedo Recorded: Jun 1 2016 12 mins
    Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.

    As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.

    In this webinar, Socedo will discuss how B2B marketers can enable social activities data on their leads in Salesforce and develop lead nurture programs in Pardot. You’ll walk away with actionable insights on:

    •How to monitor social media activities to identify new leads for your business
    •How to develop campaigns that improve conversion and accelerate your sales cycle, based on social activity data
    •How to look at key metrics on your social leads, i.e. how they move through your lead stages and how many turn into opportunities and closed revenue
  • Super Charge Your Hubspot Campaigns with Social Data Super Charge Your Hubspot Campaigns with Social Data Adam Hutchinson, Demand Generation Manager at Socedo and Jingcong Zhao, Content Marketing Manager at Socedo Recorded: Jun 1 2016 15 mins
    Today, all of us are sharing a lot of information about who we are as professionals through social networks in real time. Twitter and LinkedIn provide lots insights into our prospects and learn about their role, professional interests, who they’re connected with, the influencers and brands they follow, and the events they’ve attended.

    As a marketer, you can leverage this rich social data to discover new leads and develop campaigns that drive a 5X or 10X increase in engagement rates.

    In this webinar, Socedo will discuss how marketers can enable social activities data on their leads and use social data to develop lead nurture programs in Hubspot. You’ll walk away with actionable insights on:
    •How to monitor social media activities to identify new leads for your business
    •How to develop campaigns in Hubspot that improve conversion and accelerate your sales cycle, based on social activity data
    •Tracking how social leads engage with your demand generation programs and move through your pipeline.
  • Best Practices for Using Social Listening to Generate Leads and Accelerate Sales Best Practices for Using Social Listening to Generate Leads and Accelerate Sales Adam Hutchinson, Demand Generation Manager at Socedo Recorded: May 25 2016 55 mins
    Social media listening tools have been around for a while now. They enable marketers to identify and assess what’s being said about their brand and products. Most marketers understand the benefits of these tools at a high level, including reputation management, generating leads, attracting customers, identifying influencers and improving customer service.

    But most B2B marketers still wonder, how can I actually use the data from my social listening activities in a way that helps me generate new leads and engage with my leads at scale?

    In this presentation, Socedo will discuss best practices for using social media listening to generate new leads and to follow-up with leads in real-time to accelerate your pipeline. Learn how to:

    •Use social media keywords and organic engagement to trigger actions such as an alert to your sales team, an automated email with a relevant piece of content, an invite to an event, and more.
    •Use social media data to ensure accurate lead scoring model

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