With social media consumption at an all-time high, companies must be vigilant against burgeoning cases of brand impersonation, false association and improper partner compliance in the social channel. Customers expect an authentic and seamless brand experience, and even one negative experience can have a damaging impact on your social reputation – and your bottom line.
Please join MarkMonitor® Brand Protection experts Kyle Sale and Zachary Wolf as they discuss the most common types of brand abuse found in social channels and best practices for protecting your brand across social and other digital channels.
During this webinar, you'll learn:
-How to detect unauthorized branding on social pages, user names and posts
-Existing social site enforcement policies – and gaps you should be aware of
-What unauthorized use of copyrighted content, images, and trademarks looks like on social media