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MarkMonitor

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  • How to Identify, Disrupt and Dismantle Unauthorized Product Distribution
    How to Identify, Disrupt and Dismantle Unauthorized Product Distribution Josh Hopping, Investigative Research Specialist; Annie Wood, Client Service Manager Recorded: Aug 1 2017 50 mins
    As widespread unauthorized product distribution reaches a new level of complexity, brand owners are finding themselves mired in a “whack-a-mole” battle against fraudsters. Unauthorized sellers are adept at setting up new sites and marketplace listings almost as quickly as they are taken down. Meanwhile, their multi-level marketing networks allow them to hide behind layers of anonymity.

    Please join MarkMonitor brand protection experts Josh Hopping and Annie Wood as they discuss how to generate actionable intelligence and leverage investigative tactics to disrupt and dismantle infringing online networks at their source.

    During this webinar, you’ll learn how to:

    -Identify interconnected networks of infringing activity and shut them down
    -Use test purchases and investigations to support legal action
    -Connect the dots between online infringement and physical enforcement
  • Fighting Brand Impersonation and Noncompliance in Social Media
    Fighting Brand Impersonation and Noncompliance in Social Media Kyle Sale, VP Product Management; Zac Wolf, Product Marketing Manager, MarkMonitor Recorded: Jul 25 2017 54 mins
    With social media consumption at an all-time high, companies must be vigilant against burgeoning cases of brand impersonation, false association and improper partner compliance in the social channel. Customers expect an authentic and seamless brand experience, and even one negative experience can have a damaging impact on your social reputation – and your bottom line.

    Please join MarkMonitor® Brand Protection experts Kyle Sale and Zachary Wolf as they discuss the most common types of brand abuse found in social channels and best practices for protecting your brand across social and other digital channels.

    During this webinar, you'll learn:
    -How to detect unauthorized branding on social pages, user names and posts
    -Existing social site enforcement policies – and gaps you should be aware of
    -What unauthorized use of copyrighted content, images, and trademarks looks like on social media
  • Successful Enforcement Strategies in Chinese Marketplaces
    Successful Enforcement Strategies in Chinese Marketplaces Trevor Robbins, Brand Protection Analyst, MarkMonitor Recorded: Jul 20 2017 51 mins
    Online marketplaces in Asia are a fast-growing channel for counterfeit activity and brand abuse. What are the complexities of protecting your brand in these marketplaces and how can you drive a successful enforcement strategy?

    Please join MarkMonitor® Brand Protection expert Trevor Robbins as he reveals key strategies for successful monitoring and enforcement in Chinese Marketplaces.

    During this webinar you’ll learn:

    -How to build a strong trademark portfolio that meets country-specific requirements
    -Ways to leverage local partners to understand and build trust with Chinese marketplaces
    -Tips for avoiding and resolving enforcement issues

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