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Predictive Marketing

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  • Couples Therapy: Combating Sales-Marketing Misalignment to Maximize Conversions
    Couples Therapy: Combating Sales-Marketing Misalignment to Maximize Conversions
    Gordon Jen, Enterprise Sales Development Manager, EverString; Leticia Rodriguez, Marketing Programs Manager, EverString Recorded: Nov 1 2016 46 mins
    Sales: Where’s the GOOD leads and accounts?
    Marketing: You haven’t followed up on anything we have sent over!

    Like two bickering spouses, it seems like marketing and sales just can’t get along and it seems like the only way to drive peace is filling your funnel with high quality top of funnel leads and accounts. But this might be a little easier said than done.

    This session will cover how to identify and tackle sales and marketing misalignment, and how to maintain a relationship that enables both teams to work together to increase pipeline, as well as:
    •How to spot the symptoms of misalignment;
    •Tactics for becoming an aligned revenue team:
    •How to structure outreach for top-of-the-funnel success; and
    •Increasing efficiencies of sales and marketing by putting time and money towards the most likely to convert prospects.
  • Account-Based Content Marketing Hacks
    Account-Based Content Marketing Hacks
    Dayna Rothman, VP Brand, Content and Demand Generation, EverString Recorded: Oct 19 2016 62 mins
    ABM strategies require the coordination of a lot of moving parts.

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

    You will learn:

    - How to leverage what you already have to create personalized content that resonates with accounts
    - About the different levels of account-based content marketing so you can prioritize where and how to spend your time
    - How to use different types of marketing technology to bring your account-based content to the next level
  • Get Social With Account-based Marketing: 5 Steps to Bring Social Into ABM
    Get Social With Account-based Marketing: 5 Steps to Bring Social Into ABM
    Amelia Ibarra Recorded: Jun 28 2016 41 mins
    Are you lost in the social wild—trying to understand how to cut through the noise of all the tweets and status updates to reach your target accounts? How do you even find your target audience on social media?

    Join us for this free seminar to learn how to identify your target audience and then find and engage them on social media. We'll teach you best practices as well as ways to measure your success. Get ready to take your account-based marketing to the next (social) level.

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