With the hype around mobile, businesses are racing to create mobile apps. Yet most apps take a long time to build and then they languish on the shelves due to a lack of adoption and usage. Research has shown that messaging apps are the most popular as they drive immediate user-to-user interactions that result in high app usage. So how can you ensure that your enterprise apps are not only delivered in a timely manner but also achieve the high usage metrics?
Join Renu Upadhyay, Sr. Director Product Marketing at Magnet Systems and Tom Ku, Sr. Vice President, Enterprise Mobility, as they discuss key trends in enterprise mobile app development. Also hear Tom share some real-world customer insights and the 7 steps needed to build a highly interactive enterprise mobile app in just 45 days.
-Messaging is the backbone of user interaction and engagement
-In-app messages and contextual notifications are the keys to great mobile apps
-Integral use of messaging services will facilitate and accelerate app development