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GutCheck

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  • Focus for Speed: How Industry Leaders Apply Agile to Market Research
    Focus for Speed: How Industry Leaders Apply Agile to Market Research
    Lisa O'Connor, Director of Client Services, GutCheck Recorded: Nov 16 2016 34 mins
    Based on the findings from our 2016 agile research study—taken by marketers and researchers across industries—we know more and more are experiencing, firsthand, the value in using agile research methodologies for many different needs specific to their roles and company goals. Whether it’s to help make a big decision, develop or grow a new/existing product, understand why a product isn’t performing, narrow ideas, or explore potential new categories, there are several different uses for agile research methodologies.

    Watch our webinar where we will talk about
    -The questions agile research methodologies are helping to answer today and where agile doesn’t fit
    -How agile research methodologies are applied across different industries and roles
    -What an iterative approach means, why it’s valuable, and how it is further enabled through agile research
    -The challenges and benefits of agile research methodologies
  • 3 Tips to Navigate Common Creative Research Pitfalls
    3 Tips to Navigate Common Creative Research Pitfalls
    Deb Roberts, Business Operations & Strategy, Katie Donatelli, Online Research Strategist, GutCheck Recorded: Oct 26 2016 54 mins
    From the outset of the first creative idea to the live advertisement, there are a lot of decisions that can send the creative on a path for success, or on a path to a dead end. Consumer feedback is largely the best way to make sure your creative is successful when it goes to market. However, without the proper execution of your research strategy, you still risk ending up with final creative that’s not compelling to your target audience.

    Watch this complementary webinar to:
    -Learn best practices for setting your creative up to succeed.
    -Explore common pitfalls of creative research and three tips to avoid them.
    -Hear real examples of creative research challenges, and their outcomes.
  • Mobile Survey Best Practices
    Mobile Survey Best Practices
    Laura Jett, Research Manager, GutCheck and Hildy Schott, Online Research Strategist, GutCheck Recorded: Sep 22 2016 55 mins
    Mobile surveys have quickly become mainstream with about 20% of all surveys being taken on a mobile device. As such, it is important to understand the best practices for mobile surveys, the benefits and drawbacks of mobile, and the expectations for mobile respondents.

    Watch this webinar to
    -See the impact the mobile revolution is having on research
    -Learn the benefits of and best practices for mobile surveying
    -See when and how to use video in mobile surveys
  • Best Practices: Getting the Most Out of Your Creative Research
    Best Practices: Getting the Most Out of Your Creative Research
    Deb Roberts, Business Operations & Strategy, GutCheck and Mitzi Lorentzen, Vice-President, Millward Brown North America Recorded: Aug 17 2016 55 mins
    With precious little time to get creative right, copy research must deliver actionable and relevant insights. Thoughtful research strategy and design can be the difference between a successful creative execution and a missed opportunity to effectively reach your target audience.

    Watch this webinar to explore best practices for an effective copy/creative research strategy and tips on:

    Research objectives to maximize value
    Methodological considerations
    Questionnaire/discussion guide design
    Relevant audiences
    Most effective stimuli
  • How to Keep Online Respondents Engaged Using Projective Techniques
    How to Keep Online Respondents Engaged Using Projective Techniques
    Laura Jett Recorded: Aug 11 2016 49 mins
    As online research becomes more prevalent, respondent fatigue and burnout are becoming more of an issue. In order to ensure that you receive rich, actionable feedback, respondents need to be kept engaged and feel encouraged to share their articulate opinions. One of the best ways to engross respondents in the research is to use creative projective techniques to add excitement to the study and topic.

    Watch this Webinar to:

    - Understand when you should use projective techniques in order to elicit beliefs, feelings, attitudes, and motivations that may otherwise be hard for consumers to articulate
    - See a list of 9 projective techniques and how to apply these techniques to various types of projects
    - Learn about the results of a study that used projective techniques to uncover respondent attitudes towards 4 major cell phone carriers
  • How Suja Used Agile Research to Assess Their Product Branding
    How Suja Used Agile Research to Assess Their Product Branding
    Matt Warta, CEO & Co-Founder, GutCheck and Bela Tumini, Brand Manager, Suja Recorded: Jun 22 2016 57 mins
    Suja, an organic beverage company, was looking to update the packaging for their number-one revenue driver. This was a big decision with a lot of visibility across the organization. They needed to know if the new packaging was going to perform at least as well as, if not better, than the current packaging in order to make a go/no-go decision. With their product’s peak season right around the corner, Suja turned to GutCheck to assess the risk of updating the product packaging.
  • How InterContinental Hotels Group Uses Agile Research to Get Quality Feedback
    How InterContinental Hotels Group Uses Agile Research to Get Quality Feedback
    Matt Warta, CEO & Co-Founder, GutCheck and Tom Noggle, Senior Manager of Global Insights, InterContinental Hotels Group Recorded: Apr 13 2016 58 mins
    When a new company-wide initiative is being rolled out, it is critical to get consumer feedback early and often to support and validate those big decisions. When the global insights team at InterContinental Hotel Groups (IHG) was tasked with validating three new concepts that would have a big impact on the company, they needed a quick and affordable way to get quality consumer feedback.

    An agile approach gave IHG the flexibility they needed to get both quantitative and qualitative research at a price and within a timeframe the business could afford. The pairing of quant and qual research together enabled IHG to screen concepts with consumers for prioritization and further understand what consumers liked and disliked, specifically, about each concept. The quick feedback gained gave IHG the insights needed to optimize concepts and move forward with confidence.
  • Increasing Advertising Effectiveness: How to Incorporate Consumer Feedback Early
    Increasing Advertising Effectiveness: How to Incorporate Consumer Feedback Early
    Matt Warta, GutCheck and Mirena Zannou, Braun Female Grooming at Procter & Gamble and Heath Greenfield, Millward Brown Recorded: Mar 22 2016 54 mins
    Advertising is a $570 billion global business with money being spent in three ways—media buys, creative production, and market research. Each piece of the advertising business is critical and when executed correctly, can make for an extremely successful ad. However, as we all know, budgets are tight and timelines are short. Furthermore, it can be hard to find the time and money to do validation testing on TV commercials, let alone research on early-stage creative and digital ads. And with the big shift to digital advertising, researchers need to rethink traditional research practices to ensure that their digital ad executions are getting the level of consumer feedback needed to support better media effectiveness.

    With the knowledge that clients are continually facing challenges around incorporating iterative consumer feedback early and throughout the creative process, GutCheck and Millward Brown came together to create Pre-LinkNow. Pre-LinkNow is a qualitative research solution that helps insights and brand teams integrate the consumer voice at any stage of the creative development process, from storyboard or sketch to final cut, regardless of medium. Pre-LinkNow is founded in the Millward Brown Link™ framework so you can use a common study language across qualitative and quantitative copy research.
  • How One Beauty Industry Expert Uses Agile Research To Arrive at Winning Concepts
    How One Beauty Industry Expert Uses Agile Research To Arrive at Winning Concepts
    Lisa O'Connor, Director of Client Services, GutCheck and Gia Calhoun, Global Innovation Insights Manager Recorded: Feb 17 2016 51 mins
    The nature of the beauty business is competitive, fast, and innovative. New products and packages are rapidly being developed and are fighting for consumer attention. As such, the ability to capture consumer insights quickly and incorporate feedback is critical.

    Gia Calhoun, Global Innovation and Insights Manager and beauty expert, discusses common pain points in the beauty industry and best practices around what types of research to conduct in order to solve for those. She also shares a case study explaining how agile market research can be used to uncover consumer opinions to create winning package designs that stand out on the shelf, fit with a company’s brand, and satisfy expectations of quality.
  • How Google’s Product Team Is Leveraging Agile Research
    How Google’s Product Team Is Leveraging Agile Research
    Matt Warta, CEO & Co-Founder, GutCheck and Justin Oliver, Product Marketing Manager, Google Recorded: Nov 4 2015 57 mins
    Innovative. New. Leading-edge. These are just a few of the qualities most technology companies strive for. Whether that means further developing and refining an existing product or looking for the next big idea that is completely new and different, companies are always looking for ways to stay ahead of the competition. And Google is no exception.

    Google was developing a new product and needed a way to bring user feedback to the forefront of their development process. Using lean startup principles and agile methodologies, which were already a part of Google’s engineering DNA, Google was able to conduct several phases of research that helped them design a name and logo for their new product. Agile research helped Google incorporate user feedback frequently throughout the development process and enabled Google to answer their key questions in days so they could move forward quickly and with confidence.

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