Hi [[ session.user.profile.firstName ]]

Ensighten

  • Date
  • Rating
  • Views
  • Maximize Your Investment in the Adobe Marketing Cloud!
    Maximize Your Investment in the Adobe Marketing Cloud! Josh Goodwin, Chief Technology Officer, Ensighten & Jeff Terry, Director of Training & Enablement, Ensighten Recorded: Mar 8 2017 62 mins
    You’ve invested a substantial amount in the Adobe Marketing Cloud to help drive your digital marketing performance. But are you properly optimizing your use of Adobe’s solutions?

    Attend this interactive webinar to see how you can improve Adobe performance across the board using a new type of application, a Customer Data Platform (CDP), to drive everything from faster tool deployment to creating a more holistic view of customer activity.

    Customer Data Platforms are growing at 50 percent a year, according to the CDP Institute, and are slated to reach $1B in market value by 2019. CDPs uniquely combine enterprise tag management, omni-channel data collection, mobile app optimization, data governance capabilities and more to help organizations drive superior customer experiences across touch points.

    In this webinar, you will learn:
    - How to create a modern marketing strategy that revolves around first-party customer data and profiles that your brand directly owns
    - How to accelerate and optimize tool deployments, including Adobe Target
    - How to create deeper integration with the broader digital marketing eco-system
    - How to improve privacy enforcement and consent
    - How to avoid vendor-lock and easily A/B test different tools
  • Your MarTech Stack is Leaking Data!
    Your MarTech Stack is Leaking Data! Matt Latimer, Director of Product Management and John Bramford, Manager of Solutions Consulting, EMEA Recorded: Feb 1 2017 51 mins
    In recent years, marketers have rapidly been consuming more and more of an organization’s technology budget, investing in new tools and applications to help acquire and retain customers. But are they prepared to handle everything that comes with this new responsibility?

    One of the rising dangers associated with managing technology is data leakage – the unauthorized passing of customer data to outside vendors. This occurs as part of a process called tag “piggybacking,” in which approved third-party vendors serve additional data-collecting tags from unknown parties. This poses significant legal and security threats to any organization.

    Watch this webinar to learn how you can identify privacy risks and immediately prevent unauthorized tags from loading as part Ensighten’s upgraded privacy and data governance capabilities.

    The webinar will cover:
    · The latest trends surrounding data leakage and evolving global privacy laws
    · Best practice tips for more securely managing data and tags
    · New capabilities within Ensighten Privacy, a complementary service to Ensighten Manage
  • Mobile App Analytics: Cracking the Black Box of Digital Measurement
    Mobile App Analytics: Cracking the Black Box of Digital Measurement Marie-Pierre Dery, TD Bank; Peter Fernando, Ensighten; David Johnson, Stratigent Recorded: Nov 15 2016 61 mins
    Since the Internet went mainstream, digital marketers have been a notoriously measurement focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. In fact, 57 percent of business professionals say they use no analytics whatsoever to measure activity on their mobile apps, according to a Forrester survey. So what are the challenges and how can brands overcome this measurement gap?

    Watch this webinar to learn how Stratigent is using Ensighten Mobile to simplify mobile app analytics for TD Bank and other major brands to enable better insight and engagement.

    In this webinar, you will learn:

    - The challenges associated with deploying mobile app analytics
    - Trends in mobile app optimization and engagement
    - How TD Bank is succeeding with mobile app measurement
    - The value of first-party data in connecting experiences
  • Scientists & Storytellers: CDW’s Journey Toward 1:1 Marketing
    Scientists & Storytellers: CDW’s Journey Toward 1:1 Marketing Dan Cardamone, Manager, eCommerce Strategy, CDW and An Ton, Manager Marketing Technology, CDW Recorded: Oct 11 2016 23 mins
    As digital capabilities transform, customers are becoming more self-sufficient and educating themselves before they ever engage with a seller. Data infrastructure, solution integration, and analytics play a pivotal role in creating an effective and efficient business process that is customized to the unique needs of each customer. This presentation will outline the process, outcomes and roadmap that CDW, a leading provider of integrated information technology solutions, has undertaken to engage in relevant conversations with its customers along their buying journey.
  • Marketing in the Moment: How to Take Action on the Customer Journey
    Marketing in the Moment: How to Take Action on the Customer Journey Peter Fernando, VP Strategy, Ensighten and Dan Griffin, Director, Strategic Alliances, IBM Marketing Cloud Recorded: Sep 28 2016 52 mins
    Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results?

    Join experts from IBM and Ensighten to learn what major brands are doing to solve this problem at a foundational level – including knowing the right tools, technologies and approaches – so they can drive more personalized, "in-the-moment" experiences across touch points.

    In this webinar, you will learn the importance of omni-channel data collection and cross-device identity resolution, how to build a more complete customer view and the keys for taking real-time action to improve the customer experience.
  • How Omni-Channel Data Collection Can Power Marketing Measurement
    How Omni-Channel Data Collection Can Power Marketing Measurement Greg Engen SVP Business Development, Ovative and Alex Andrews Senior Analyst, Measurement & Activation, Ovative Recorded: Sep 13 2016 23 mins
    Digital is becoming an increasingly critical part of the brand marketing mix, but measuring the impact of that marketing across the enterprise has always been a challenge. Learn how digital agency Ovative/group helped a billion-dollar retailer implement Ensighten Pulse to power enterprise measurement, unlocking greater control of customer data, enhanced visibility into marketing performance and new opportunities to optimize their digital marketing against enterprise KPIs.
  • Using Ensighten to Personalize the Customer Experience
    Using Ensighten to Personalize the Customer Experience Deep Sidhu, Professional Services Manager, Ensighten Recorded: Sep 13 2016 33 mins
    It’s no surprise that a relevant user experience helps drive site engagement and monetization. This session will show how to leverage Ensighten tools to enrich your personalization and optimization programs. Topics will also include same-page targeting of visitors based on offsite display ad activity, as well as a few demos with Maxymiser and Adobe Target.
  • Making Your Site Vendor Agnostic via a Modern Data Layer
    Making Your Site Vendor Agnostic via a Modern Data Layer Matt Gallion, Implementation Engineer, Ensighten Recorded: Sep 13 2016 68 mins
    Properly built and maintained data layers allow a company the freedom to swap vendors out as needed without having to completely restructure their page code. In this session we will discuss why they are useful, how to properly implement one and how to govern the data across web and mobile properties.
  • The Power of 1st-Party Data in Determining Ad Effectiveness
    The Power of 1st-Party Data in Determining Ad Effectiveness Peter Fernando, VP Strategy, Ensighten and John Reilly, VP Data Strategy, Ensighten Recorded: Aug 17 2016 33 mins
    Are your advertising dollars being well spent? Marketers are often at a loss to answer this question due to an increasingly complex customer journey, fragmented data sets and a confusing array of tools. Attend this 30-minute webinar to learn how major brands are using smart first-party data collection from Ensighten to help optimize their large ad spends quickly and efficiently.

    In this webinar, you will learn the importance of offsite data collection in analyzing the total customer journey; how to solve specific advertising use cases, including intelligent retargeting, frequency capping, and gaining better attribution insights; and how a new breed of customer data platform (CDP) can be a force multiplier across the entire marketing technology stack.
  • Marketing Technology Debate with Industry Experts
    Marketing Technology Debate with Industry Experts Scott Brinker, ChiefMartec.com; Mayur Gupta, Healthgrades; Erik Bratt, Ensighten Recorded: Jun 9 2016 41 mins
    Scott Brinker is the force behind the popular blog ChiefMartec.com, and has been chronicling the growth of marketing technology through his annual landscape super graphic. Mayur Gupta is widely recognized as one of the first-ever Chief Marketing Technologists. Together, they are two of the world’s most respected authorities on marketing technology and its impact on business. They joined forces for the first time to debate a number of hot topics they consider crucial to the future of marketing:

    - Who should own marketing technology? Should it continue to be rooted in marketing, or is this something that needs to be managed in a cross-enterprise way?
    - Should marketers be accountable for the ROI of technology itself? If so, how do you begin to do that?
    - Do we need a ‘marketing OS,’ i.e., an intelligent wrapper around the tech stack to help unify disparate elements and orchestrate better experiences? - What role can enterprise tag management play?
    - Plus, a bonus topic: what are the current gaps in marketing technology?

    Watch these two industry heavyweights discuss these and other issues of increasing importance to marketing executives.

Embed in website or blog