Josh Goodwin, Chief Technology Officer, Ensighten & Jeff Terry, Director of Training & Enablement, Ensighten
You’ve invested a substantial amount in the Adobe Marketing Cloud to help drive your digital marketing performance. But are you properly optimizing your use of Adobe’s solutions?
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Attend this interactive webinar to see how you can improve Adobe performance across the board using a new type of application, a Customer Data Platform (CDP), to drive everything from faster tool deployment to creating a more holistic view of customer activity.
Customer Data Platforms are growing at 50 percent a year, according to the CDP Institute, and are slated to reach $1B in market value by 2019. CDPs uniquely combine enterprise tag management, omni-channel data collection, mobile app optimization, data governance capabilities and more to help organizations drive superior customer experiences across touch points.
In this webinar, you will learn:
- How to create a modern marketing strategy that revolves around first-party customer data and profiles that your brand directly owns
- How to accelerate and optimize tool deployments, including Adobe Target
- How to create deeper integration with the broader digital marketing eco-system
- How to improve privacy enforcement and consent
- How to avoid vendor-lock and easily A/B test different tools