Choosing between an in-house marketing team or an agency is a tough decision. Although there are shortcomings with either, there’s one glaring issue that faces B2B businesses who go in-house; they miss out on all of the shared learnings that come with an agency. Join this webinar to discover insights from an agency’s diverse client portfolio perspective.
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We’ll cover top B2B agency strategies such as:
- Tracking performance of ad campaigns versus sales cycles
- Structuring campaigns and ad budgets
- Utilizing top BETAs
- Orchestrating major conferences and events
- Developing effective Landing Pages
We’ll also review the top campaign strategies that have driven the best results for us in 2016.