Marketing Operations

More and more, savvy customers are willing to share info about themselves and their browsing behavior — but in return, you have to use those powers for good. Or in other words, start serving them up completely personalized web and mobile ads that reflects their tastes, values, and preferences in every (not-creepy) way. It’s the key to delivering the kind of goods and services that keep your customers clicking — and more than happy to keep handing over their personal information.

It’s also hard to pull off. To learn how companies like Pandora flawlessly serve up the customized advertising that clicks, don’t miss this VB Live event!

Register here for free.

Attend this webinar and learn about:
* How to offer your customers content that connects to their lifestyle and tastes
* The intersection between art and science in the new world of hyper-personalized advertising
* How to create customized content that connects without creeping out customers
* Best practices companies like Pandora and Trulia use to create authenticity and bring in more revenue.

Speakers:
* David Hardtke, Director of Advertising Science, Pandora
* Deep Varma, VP of Engineering Trulia
* Moira Dorsey, Founder, Dorsey Experience
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Cvent

Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

Register for free!

Attend this webinar and learn:
* How to tell if your marketing and IT departments are AI-ready
* The fundamentals of an AI-driven infrastructure
* The role of clean, definable data goals in successful AI implementation
* How to scale the AI workload

Speakers:
* Andrew Malinow, PhD., Principal Data Scientist, Zylotech
* Rolf Schromgens, CEO, Trivago
* Sherif Mityas, Chief Experience Officer, TGI Friday's
* Michele Goetz, Principal Analyst, Forrester
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Zylotech

Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

Learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your bottom line when you join this VB Live event!

In this webinar you'll learn:

* Key engagement strategies using AI
* How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
* The role of time-based triggering in automation and monetization
* The evolving trends in marketing automation and omnichannel marketing

Speakers:
* Kara Dake, VP Growth & Partnerships, Clevertap
* Aditi Mohanty, Digital Marketing Manager, Vodafone
* Rachael Brownell, Moderator, VentureBeat
* Stewart Rogers, Analyst-at-Large, VentureBeat

Sponsored by Clevertap

By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

In this webinar you'll learn:

* How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
* Understand the role of location-based data mapping in the "Location of Things"
* The application of data-enriched mapping to industries like retail and automotive
* How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

Speakers:
* Chris Pendleton, Principal PM, Azure Maps
* Peter Frans Pauwels, Co-founder, TomTom
* Jennifer Belissent, Principal Analyst, Forrester
* Rachael Brownell, Moderator, VentureBeat

Sponsored by TomTom

Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.

The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.

In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key.

Attendees will also learn:

* How AI and machine learning are powering today’s financial wellness tools
* Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches
* How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM)
* Using an API to gain insight and deliver actionable advice
* How to leverage data intelligence to build apps and solutions that help users improve their financial health

MODERATOR:
* Evan Schuman, VentureBeat

SPEAKERS:
* Katy Gibson, VP of Application Products, Envestnet | Yodlee
* Keith Armstrong, Founder and COO, abe.ai
* Tiffani Montez, Retail Banking Sr Analyst, Aite Group

Sponsored by Envestnet | Yodlee

Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures.

Even slight variations in a subscription business’ churn rate can have significant impact on revenues, so it’s critical to address involuntary churn -- and easier than ever. The latest subscription technology leverages machine learning, which can improve transaction success rates and billing continuity, helping automatically reduce involuntary churn and boost monthly recurring revenue by an average of 9 percent.

Want to know more about how subscription businesses are making a positive impact on revenue? How can you optimize decline management and revenue recovery strategies based on your own unique business needs? Join our latest VB Live event and you’ll learn how to start and where, plus get a first look at the latest Revenue Recovery Benchmarks, which reveal the powerful impact of machine learning.

Don’t miss out!

Registration is free.

In this webinar, you’ll learn...
* The power of dynamic retry logic, optimized for each individual invoice
* The incremental lift that a well-designed dunning strategy can have on revenue
* The key metrics every subscription business should understand to prevent churn
* How to develop a comprehensive decline management and revenue recovery plan using proven strategies for successful transactions.


Speakers:

* Emma Clark, Director of Product, Recurly
* Devin Brady, Data Scientist, Recurly
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Recurly

Curating, creating, and delivering fresh content pushes your marketing game to the next level. Your goal: Get the right content to the right people, when and where they want to see it.

Optimization is the key, and analyzing user data, whether by leveraging AI or including engagement and other metrics in your efforts, helps you uncover not just which content is most competitive but what characteristics are pushing it to the top of the list, and even help you fine-tune your message in real time, keeping it fresh and commanding consumer attention. Once that message is refined and optimized, your data can help you home in on consumer intent, seize site-specific demand opportunities, gauge opportunity sizing — and then make sure your message is discovered with predictive intelligence.

To learn more about how to take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don’t miss this VB Live event.

By attending thIs webinar, you'll learn how optimizing content can:

* Increase relevance for consumers across channels
* Leverage data to increase consumer engagement with content
* Increase the volume and scope of content, netting stronger conversions.
* Seize customer journey opportunities when they appear

Speakers:
* Lisa Gibbs, AP Director of News Partnerships, Associated Press
* Ari S Goldberg, Founder, Barber Surgeon’s Guild
* Peggy Anne Salz, Principal, Mobile Groove Consulting
* Rachael Brownell, Moderator, VentureBeat

The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.

Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.

You’ll learn:
* What technologies fall under the AI umbrella
* How companies like Kayak use AI to understand customers and personalize experiences
* How to identify the right AI use case for your business
* Common challenges firms face when implementing AI
* Why AI’s time in the sun has finally come, and why it’s here to stay

Speakers:
* Brandon Purcell, Principal Analyst, Forrester
* Matthias Keller, Chief Scientist, Kayak
* Martine van der Lee, Director of Social Media, KLM
* Pradeep Elankumaran, CEO and Co-Founder of Farmstead
* Rachael Brownell, Moderator, VentureBeat

AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.

Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome.

2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event!

In this webinar, you'll learn:
* What’s new in AI for 2018 -- and what’s coming down the pike
* How businesses are using AI to drive results
* How to go beyond customer retention and power customer engagement

Speakers:
* Brian Gross, VP Digital Innovation, Aeromexico
* Dan Wulin, Director of Data Science, Wayfair
* Michael Healey, President, Yeoman Technology Group
* Rachael Brownell, Moderator, VentureBeat

Sponsored by Lytics

Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.

During this webinar you’ll learn how to:
* Boost engagement with real-time, location-based consumer engagement and experiences
* Gain insight into the behavioral patterns of customers and prospects
* Understand the future of location data for your business

Speakers:
* David Bairstow, VP Products, Skyhook
* Jay Graves, CTO at Possible Mobile
* Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

Sponsored by Skyhook


Sponsored by Skyhook