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  • Boosting your Brand on Glassdoor
    Boosting your Brand on Glassdoor Lisa Holden Employer Communications Manager Glassdoor Recorded: Jun 1 2017 31 mins
    Glassdoor is more than just the first place people go to find a job. Companies now check it out before deciding to do business with you. Even potential investors use Glassdoor before making their final decisions! That’s why a strong presence on Glassdoor is vital for your company.

    But don’t fear: this is all good news. Having a Glassdoor profile can help your company grow in all the right ways.

    Tune in to this tutorial to hear:

    - Easy ways to showcase your company
    - How you can attract more than just talent
    - What businesses and investors look for in your profile
    - How Glassdoor data can help you improve your financial results
  • The ROI of Employer Branding
    The ROI of Employer Branding Megan Likely - Zynga | Kirsten Davidson - Employera | Scott Doboski - Glassdoor Recorded: May 10 2017 61 mins
    Organizations that prioritize employer branding are 250% more likely to rate their overall talent acquisition efforts as highly effective!

    That’s an impressive stat, but how does it translate into dollars and cents? In other words: what is a strong employer brand really worth to your company?

    While employer branding may not be an exact science, you can still calculate values for each of the benefits and costs associated with your branding efforts. This webinar will show you how to build that business case for investing in your employer brand, vital metrics for measuring the success of your efforts, and insights into where to allocate your valuable resources.

    You’ll discover:

    - How to develop an ROI formula that best fits your company
    - The essential elements for measuring success
    - How to assign specific values to intangible elements
    - Where to focus your branding efforts for maximum results
  • Top 3 Recruiting Mistakes to Avoid
    Top 3 Recruiting Mistakes to Avoid Kyle Lagunas, Research Manager IDC & Lisa Holden Employer Communications Manager Glassdoor Recorded: Apr 19 2017 62 mins
    With a strong job market today, recruiting top talent is tougher and more competitive than ever. But recent research from leading analyst firm IDC suggests many companies are making big mistakes when it comes to their recruiting strategies and budgets. Could you be making them too?

    In this webinar, we’ll uncover the top recruiting mistakes employers are making. Plus, you’ll hear how to fix these mistakes to recruit talent more effectively, while getting smarter about how to use your budget.

    Tune in to hear:

    - Why investing in job boards is not enough
    - How you’re misusing social media to hire
    - Where to invest your budget in 2017
  • How to Optimize Job Descriptions to Attract Top Talent
    How to Optimize Job Descriptions to Attract Top Talent Glenn Medalle, Director of Global Talent Acquisition, AppDynamics; Jennifer Hourani, Customer Enablement Manager, Glassdoor Recorded: Dec 13 2016 63 mins
    Gone are the days when a job description was simply a list of required skills and a summary of daily expectations. Now, to reach top candidates, job descriptions must actively sell a position that paints an authentic picture of the work.

    We’ll cover all the key best practices. Here’s the agenda:

    - How to write SEO-friendly job descriptions that land you more (and better) candidates

    - How to promote and leverage your company culture, values and mission

    - How to optimize job descriptions for on-the-go mobile users

    - How to maximize recruiting dollars by targeting ideal-fit talent
  • How to Amp Up Employee Engagement and Boost Your Business Performance
    How to Amp Up Employee Engagement and Boost Your Business Performance Lisa Holden, Employer Communications Manager at Glassdoor Recorded: Oct 12 2016 42 mins
    Having a solid employee engagement strategy can turn current employees into brand ambassadors, amplifying your recruitment efforts year-round. Studies show that happier, more content employees do better work, increase productivity and help recruit great talent to the organization.

    In fact, companies with employee engagement programs achieve 26% greater year-over-year increase in annual company revenue, compared those who do not have formal programs (Aberdeen, October 2015).

    Every company, of course, has unique challenges and attracts different talent to its workplace. That’s why your strategy to engage employees should be tailored to your company size, culture, products and services, and industry.

    Webcast Highlights:

    -How employee engagement positively influences company culture and reputation
    -How to weave company core values, mission and culture into all your messaging
    -How to turn employees into brand ambassadors to tell ideal-fit job seekers why your company is a great place to work
    -How to monitor ongoing performance and distill the takeaways for management
  • Interactive Panel Discussion: Culture and Employee Engagement
    Interactive Panel Discussion: Culture and Employee Engagement Jennifer Terry-Tharp, Executive Director of Employment Branding at AT&T, Nora Beatty, HR Business Partner at FreshBooks Recorded: Sep 15 2016 61 mins
    Join Glassdoor, BambooHR, AT&T and FreshBooks as we tackle some of the pressing questions around culture and employee engagement. This panel discussion dives deep into the most asked questions such as:

    - How do you build and sustain a thriving culture as your organization grows (satellite offices, remote workers etc)?

    - What would you say to those who have a toxic culture but do not have top management onboard to change it?

    - How much does culture affect your hiring choices? (And how do you hire for culture without discriminating and avoiding diversity)?

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