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Velocify

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  • 5 Easy Steps for Creating an Account-Based Sales Strategy 5 Easy Steps for Creating an Account-Based Sales Strategy Thomas Cox, Director of Sales at Velocify Recorded: Sep 7 2016 42 mins
    Sales has been targeting contacts at key accounts for decades. So why has account-based selling become the hottest trend to hit B2B sales? Some sales experts believe it is the need for sales and marketing to align around what matters – personally connecting with your buyers. Having a deeper understanding of your buyers goals and objectives and how your product or service can make a difference could help you win more sales.

    In this webinar, walk away with a 5-step account-based sales strategy that you can share with your boss. You’ll gain:

    - Tips on mapping out ideal buyer personas in partnership with marketing
    - Ideas for personalized content to move buyers through the sales cycle faster
    - Key metrics to measure and optimize your approach

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