Sales has been targeting contacts at key accounts for decades. So why has account-based selling become the hottest trend to hit B2B sales? Some sales experts believe it is the need for sales and marketing to align around what matters – personally connecting with your buyers. Having a deeper understanding of your buyers goals and objectives and how your product or service can make a difference could help you win more sales.
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In this webinar, walk away with a 5-step account-based sales strategy that you can share with your boss. You’ll gain:
- Tips on mapping out ideal buyer personas in partnership with marketing
- Ideas for personalized content to move buyers through the sales cycle faster
- Key metrics to measure and optimize your approach