No doubt, you’ve heard about the mobile app that’s taken the world by storm. Within a week of going live in the US, Pokémon Go reached 26 million daily active users, approximately 60 percent of which were Millennials. Businesses across the country have taken notice and many have begun exploring ways to take advantage of this trend, such as leveraging proximity to Pokéstops and generating Pokémon-themed marketing content and campaigns.
Suzan Szollar and a panel of some of our adventurous Digital Insight financial institution clients will discuss what they’ve tried, and what business goals may be supported by participating in augmented and virtual reality mobile gaming. They’ll also share our recommended approach to stepping into this space, and what’s on the horizon for Pokémon Go.