This sound familiar?
Marketer: “Here are your 300 quality leads that I just spent three weeks sourcing — enjoy!”
Sales rep: “Cool, but these people literally just went to a webinar, not sure I have time for them.”
^ These situations can be extremely frustrating. And — truth be told — no one comes out a winner.
The good news?
There is a better way to align sales and marketing on the plays you need to drive timely and targeted follow-up with your best leads.
We're bringing together Drift’s Alex Orfao and Nick Christolos and our own Denis Malkov, Director, Revenue Operations, to talk through the essential plays for building the most effective lead follow-up sequences, and how you can get sales and marketing on the same page once and for all.