Adam Entenberg - VP of Employee Benefits, Viacom and Seth Cohen - VP of Sales and Alliances, Castligh
Viacom, a 12.5 billion dollar company, is home to many of the world’s most premier entertainment brands, including: Bet, CMT, Comedy Central, MTV, Paramount, Nickelodeon, and more.
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In an effort to help their people make the most of their benefits and enable more informed healthcare decisions, Viacom launched a comprehensive benefits platform in 2015. Powered by Castlight Health, this platform was designed to simplify the benefits experience for employees, while providing real-time reporting and actionable insights for administrators.
In this webinar, Viacom Vice President of Employee Benefits, Adam Entenberg, and Castlight Vice President of Sales and Alliances, Seth Cohen, co-present on the foundations of the program and to-date results.
Key areas of focus will include:
• Personalized Outreach: How tailored communications and recommendations can help drive engagement.
• Actionable Insights: How Viacom mined user data to trigger highly personalized and targeted campaigns.
• Integrated Platform: What an integrated platform can do to simplify benefits administration and utilization.