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Apteco - FastStats

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  • The Theory and Practise of Analytics used for Customer Journeys
    The Theory and Practise of Analytics used for Customer Journeys James Alty Recorded: Oct 18 2017 33 mins
    Apteco MD, James Alty reviews a range of analytical techniques and looks at how they are used to personalise and automate customer journeys. Learn about integrating big data with R and how to analyse transactions spread over time to find the common patterns of behaviour amongst customers.
  • Assessing your CRM and data capabilities
    Assessing your CRM and data capabilities Nigel Grimes, Director, Anaylin. Francesca Hose-Berte, Consultant, Apteco Recorded: Jul 6 2017 31 mins
    Do you need to critically assess your business and understand how you can improve your CRM, data landscape and related business processes? Perhaps you are involved in an important customer and data-led transformation program or project? Or, a new CEO is arriving soon and you want to benchmark your company’s customer communications, and data management capabilities. Then join our 30 minute webinar, where we talk through Anaylin’s 5 step CRM audit so you can objectively score and plot the capabilities, compare to the marketplace and share exactly where you are with highlights, gaps and suggested recommendations for improvement.

    Nigel Grimes, a Director at Anaylin, will be sharing his experiences built from marketing and insight roles within client companies including BT, Centrica, Avios, RBS Insurance and RSA as well as marketing agencies and data consultancies. So please join us to learn about the questions you should be asking and why understanding your CRM capabilities will benefit your business.
  • Is your data ‘fit for purpose’ in this era of changing industry regulations?
    Is your data ‘fit for purpose’ in this era of changing industry regulations? Tom Eburne, Head of Insight and Analysis, Francesca Hose-Berte, Bus. Dev. and Marketing Consultant Recorded: May 24 2017 31 mins
    Are you ready for the GDPR? Do you have a clear data strategy in place? Are you a confused B2B marketer that would like a better understanding of how the new regulation will effect you?

    In this webinar we will discuss what defines good data management and the benefits of having a data management strategy especially taking into account the current legislation and looming changes.

    Experts from Apteco UK and Data HQ Ltd, provide recommendations on how to efficiently collect and use data. They will also cover the differences between B2C and B2B data management/regulation and be available to answer questions you would like to pose on the subject area.

    If you are a marketing or data professional this is a must attend, interactive, event.
  • The Theory & Practice of using analytics to drive omni-channel automation
    The Theory & Practice of using analytics to drive omni-channel automation James Alty Recorded: Dec 12 2016 43 mins
    This session will begin by explaining the theory behind some of the latest data analytical techniques available to marketers. Understanding the journeys your customers take with your business, the segments they move between, retention patterns and the best next offer for each individual, can all offer unique communication and personalisation opportunities. Smart analytics, on big and not so big data, can be used to control audience selection, customise content, target the best channel and measure outcomes to increase ROI.
    James will then discuss some real world examples using case study entries from the winners and finalists of Apteco’s annual Best Use of FastStats® Award competition. With entries from organisations including Prezzo, P&O Ferries, ProTyre and RNLI, James will highlight innovative real life examples of data driven marketing strategies that delivered impressive, measurable results.
    HOW TO PRESENT DATA AS COMPELLING & RELEVANT INSIGHT Francesca Hose-Berte, Laura Walker Recorded: Oct 20 2016 32 mins
    From polished KPI dashboards to operational spreadsheets, reports are being sent out daily across all areas of a business, to a broad range of recipients. With an increasing amount of information and data being available, how can you ensure that your key stakeholders are getting the insight they need to drive business performance?

    In this webinar, CACI and Apteco will discuss why it is important to communicate data effectively and how this can be achieved.

    We will walk you through a simple 5-stage reporting process, covering the key questions everyone should ask before designing a report. To top it off, we will present our 10 Golden Rules of Reporting – 10 key tips to make sure your reports always impress.

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