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Apteco - FastStats

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  • The Theory & Practice of using analytics to drive omni-channel automation
    The Theory & Practice of using analytics to drive omni-channel automation James Alty Recorded: Dec 12 2016 43 mins
    This session will begin by explaining the theory behind some of the latest data analytical techniques available to marketers. Understanding the journeys your customers take with your business, the segments they move between, retention patterns and the best next offer for each individual, can all offer unique communication and personalisation opportunities. Smart analytics, on big and not so big data, can be used to control audience selection, customise content, target the best channel and measure outcomes to increase ROI.
    James will then discuss some real world examples using case study entries from the winners and finalists of Apteco’s annual Best Use of FastStats® Award competition. With entries from organisations including Prezzo, P&O Ferries, ProTyre and RNLI, James will highlight innovative real life examples of data driven marketing strategies that delivered impressive, measurable results.
  • HOW TO PRESENT DATA AS COMPELLING & RELEVANT INSIGHT
    HOW TO PRESENT DATA AS COMPELLING & RELEVANT INSIGHT Francesca Hose-Berte, Laura Walker Recorded: Oct 20 2016 32 mins
    From polished KPI dashboards to operational spreadsheets, reports are being sent out daily across all areas of a business, to a broad range of recipients. With an increasing amount of information and data being available, how can you ensure that your key stakeholders are getting the insight they need to drive business performance?

    In this webinar, CACI and Apteco will discuss why it is important to communicate data effectively and how this can be achieved.

    We will walk you through a simple 5-stage reporting process, covering the key questions everyone should ask before designing a report. To top it off, we will present our 10 Golden Rules of Reporting – 10 key tips to make sure your reports always impress.

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