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  • How Facebook Advertising Can Drive Calls and Real-World Engagement
    How Facebook Advertising Can Drive Calls and Real-World Engagement
    Juan Venegas, Director of Marketing, Telmetrics & Janet Janzen, Digital Marketing Specialist, Telmetrics Recorded: Dec 6 2017 32 mins
    In recent years, social media advertising has evolved from generating mere clicks to websites to generating leads with a high probability to buy. The latest development in this evolution has been to promote calls and messages as a way to engage with ads. In this summit, we’ll cover why calls and texts should be an important part of your social strategy and why call tracking technology is a must for Facebook Ads that drive calls. Expect to learn about strategies to get the most out of social calls and messages, call tracking tactics you can use today and some surprising data on calls and social.

    Presenter Info:

    Juan Venegas, Director of Marketing
    With 12-years of experience in marketing, Juan has a deep understanding of digital marketing strategy as well as a proven track record in creating successful performance-driven online marketing programs for consumer and business markets.

    Janet Janzen, Digital Marketing Specialist
    Janet Janzen is knowledgeable in all aspects of digital marketing from SEO, paid advertising, call tracking and analytics, as well as CRM management.
  • Data Insights That Reveal the Motivation of the Mobile-First Consumer
    Data Insights That Reveal the Motivation of the Mobile-First Consumer
    Matt Buckenham, VP Sales and Business Development at Telmetrics Recorded: Aug 24 2017 47 mins
    In today’s mobile-only world, consumers research, engage and buy on the move and with their smart phone. They have a high expectation of choice and flexibility and are more likely to connect with brands that engage with them in their preferred mode of communication, and that includes text, talk and email. But to give consumers the choice they want, you have to understand their behavior better. In this webinar, you will learn what consumer data is available and how to form the insights you need to help you maximize the response from your campaigns, and connect better with your consumers.

    About the presenter:
    Matt Buckenham is consistently at the forefront of mobile technology from his first job out of school at a mobile network startup Orange in the U.K. to the startup team for MyThum Interactive, Canada’s first mobile app agency.

    He has led the way for a number of other breakthrough firsts for the mobile industry that you already use or have heard of: the first international SMS agreements, mobile bookings for Air Canada, and vehicle apps for the auto industry.

    One of his most rewarding projects, though, was launching “Mobile Giving” an app that was used to raise 10 million in donations for Haiti and all with the support of Alicia Keys.
  • Interview with Andrew Osmak, CEO
    Interview with Andrew Osmak, CEO
    Andrew Osmak and Ginger Conlon Recorded: Jun 14 2017 25 mins
    Andrew Osmak discusses how the shift to mobile devices has shifted consumer behavior and resulted in a renaissance of the phone call. It's not just the call but texting and all the other ways consumers use mobile devices to interact with businesses. By Martech Advisor
  • Webinar: Local Mobile Attribution After the Click
    Webinar: Local Mobile Attribution After the Click
    CJ Arseneau, VP Marketing, Telmetrics Recorded: Apr 26 2016 17 mins
    In this 15-minute webinar, Telmetrics explains the approach modern marketers should take to start making their campaign optimization decisions based on a complete picture of mobile marketing performance.

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