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Sitecore North America

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  • Where mobile-first is not enough
    Where mobile-first is not enough Polle de Maagt, Founder, Ministry of World Domination Recorded: Oct 17 2017 64 mins
    So, what if all customer interactions would be mobile... Are you ready for that? What would you do? The last couple of years we have moved to a reality where the majority of interactions is on mobile. It is not so much about the device, as well as the superpowers it unlocks in terms of relevancy, personalization and relationships. But are we ready?
  • Digital marketing has 99 problems. Are you one?
    Digital marketing has 99 problems. Are you one? Arturo Mendiola & Matt Fairchild, Horizontal Integration Recorded: Oct 10 2017 31 mins
    In this webinar, we will outline how to connect your paid, earned, search, and organic marketing to Sitecore’s capabilities like personalization, path analyzer, engagement plans, and more.

    It also includes an examination of how data captured within Sitecore can inform and optimize media campaigns in real time. Last, we will share a broader view of how traditional offline tactics like broadcast and print play a role within the digital ecosystem that has Sitecore at its center.
  • Content Management in your rearview mirror: a look back to look forward
    Content Management in your rearview mirror: a look back to look forward John Mancini, Chief Evangelist, AIIM Recorded: Oct 3 2017 49 mins
    Feel like you’re trying to run with great marketing campaigns but not as fast as you hoped? It’s time to stop pushing forward and look back at what is causing the resistance. Delivering the best experiences start with your web content management approach.

    In this webinar you will learn how to manage content at scale, document management versus content management, and different types of content and how it can serve a variety of outputs and composite content applications.
  • Inclusive Design: building a better digital world
    Inclusive Design: building a better digital world Michael Miles, Senior Technical Solutions Manager, Genuine Recorded: Sep 26 2017 56 mins
    There are many differences that impact the way people experience the digital world, including (but not limited to) age, gender, vision, dexterity, location, and education. Each difference affects digital inclusion and experiences. As creators of the digital world it is our job to build products that are usable by, and inclusive of, as many people as possible. To do so, it is important that we plan for the many differences that make up our users.

    Inclusive Design is the process of creating products and/or services that are accessible to, and usable by, as many people as reasonably possible... without the need for special adaptation, architecture, development or specialized design.
  • How to use context to create digital success
    How to use context to create digital success Paul Boag, Founding Partner, Boagworks Recorded: Sep 19 2017 57 mins
    Customizing the online experience users receive based on their context has become the holy grail of personalized marketing. But do we know as much about our users as we think we do or are we making assumptions? What knowledge can we realistically gather and what can we do with it? In this presentation, Paul Boag looks at context and how it can influence our digital products and services.

    By the end of this webinar you will:

    • Have a better understanding of the different context that impacts user behavior
    • Have a clear path to discovering more about the user's context
    • Know how to target users based on their context and what exactly is possible
    • Be aware of the dangers involved in making assumptions and know how to avoid them
  • How to Deliver a Standout Customer Experience
    How to Deliver a Standout Customer Experience Kathleen Kimple (FitForCommerce), Mara Seigerman (FitForCommerce), Thadd Tucker (Pet Supplies Plus), Nate Barad (Sitecore) Recorded: Aug 8 2017 64 mins
    Truly succeeding at enabling a standout customer experience depends on your ability to seamlessly and consistently deliver a strategic blend of the right content and commerce at all customer touchpoints. But how to get started? Join FitForCommerce experts and a leading retailer’s e-commerce director in this webinar.

    You will learn:
    • How to adopt a customer-centric mindset
    • How to make product specifications relevant
    • How to serve up a digital experience that’s seamless and consistent across channels
    • How to personalize your customers' experience with content and commerce based on their past and current interactions
  • Building an agile team to drive amazing customer experiences
    Building an agile team to drive amazing customer experiences Jeff Julian, co-founder of Enterprise-Marketer.com, CEO of Squared Digital Recorded: May 31 2017 54 mins
    In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

    According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

    About the presenter: Jeff Julian has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams
  • How to optimize the digital experience with personalization
    How to optimize the digital experience with personalization Lars Birkholm Petersen, VP of Business Optimization, Sitecore Recorded: Apr 5 2017 49 mins
    According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions.

    Register for this webinar to discover how you can increase conversions by delivering more tailored, contextual experiences.

    Key takeaways include:

    · Which data you can and should collect to better understand customer intent
    · How to overcome organizational barriers preventing getting started with personalization
    · What other organizations are winning more conversions by personalizing their experience for customers

    Register today and also receive a new Personalization Toolkit, filled with resources to help you deliver contextual, relevant experiences that boost conversion rates.

    Lars Birkholm Petersen is the VP of Business Optimization at Sitecore and co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers.

    Lars has many years’ experience with strategy, marketing, digital analytics and optimization. He has consulted with hundreds of organizations to improve their use of technology in connecting with their customers.

    Today Lars heads the Sitecore Business Optimization Services (SBOS) global team of consultants. Through SBOS, Lars helps Sitecore customers and partners with their transformation from marketing with a brand-centric, static web presence to marketing with a personalized, contextual, omnichannel digital platform that creates great customer experiences and builds loyal customers.
  • How to Deliver a Better Digital Experience to your Customers
    How to Deliver a Better Digital Experience to your Customers Mick MacComascaigh, Research Vice President, Gartner; Scott Anderson, CMO, Sitecore Recorded: Mar 28 2017 28 mins
    Managing an end-to-end digital experience is a necessity for meeting the rapidly changing expectations of today’s consumer.

    Hear Gartner’s Mick MacComascaigh, research VP, and Sitecore’s Scott Anderson, CMO, speak on what is mission critical for your customer’s digital experience management.

    In this new webinar on Delivering the Next Best Digital Customer Experience, you will learn:

    - Why and how web content management (WCM) is the foundation for digital experience management platforms
    - Key future trends in digital experience management
    - How WCM and digital experience management systems impact the bottom line
    - What marketers can do today to stay current and meet consumers’ rapidly changing expectations

    Your customers are more digitally savvy than ever, on more devices than ever, and demanding more from your business than ever. Register now to learn how to provide the better customer experience.
  • How to personalize commerce experiences
    How to personalize commerce experiences Simon Crawley, Project Manager, Vanson Bourne Recorded: Jan 31 2017 59 mins
    The fight for market share is online. Does your organization have the strategy and technology in place to win customer experiences?

    Register today to hear analyst Simon Crawley from Vanson Bourne provide best practices, based on results from a new commerce experience survey, for optimizing analytics to create an engaging customer journey.

    Key Takeaways:
    - Understand where businesses struggle most in creating personalized commerce experiences
    - How to avoid departmental silos and bad lines of communication
    - Why, and how, a contextualized experience must go beyond the point of purchase

    Inspire your organization to deliver the personalized, contextualized commerce experience your customers expect. Register for this free webinar today!

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