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Sitecore North America

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  • Building an agile team to drive amazing customer experiences
    Building an agile team to drive amazing customer experiences Jeff Julian, co-founder of Enterprise-Marketer.com, CEO of Squared Digital Recorded: May 31 2017 54 mins
    In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

    According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

    About the presenter: Jeff Julian has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams
  • How to optimize the digital experience with personalization
    How to optimize the digital experience with personalization Lars Birkholm Petersen, VP of Business Optimization, Sitecore Recorded: Apr 5 2017 49 mins
    According to recent research, organizations who optimize their digital experiences with personalization see a 19% increase in conversions.

    Register for this webinar to discover how you can increase conversions by delivering more tailored, contextual experiences.

    Key takeaways include:

    · Which data you can and should collect to better understand customer intent
    · How to overcome organizational barriers preventing getting started with personalization
    · What other organizations are winning more conversions by personalizing their experience for customers

    Register today and also receive a new Personalization Toolkit, filled with resources to help you deliver contextual, relevant experiences that boost conversion rates.

    Lars Birkholm Petersen is the VP of Business Optimization at Sitecore and co-author of Connect: How to Use Data and Experience Marketing to Create Lifetime Customers.

    Lars has many years’ experience with strategy, marketing, digital analytics and optimization. He has consulted with hundreds of organizations to improve their use of technology in connecting with their customers.

    Today Lars heads the Sitecore Business Optimization Services (SBOS) global team of consultants. Through SBOS, Lars helps Sitecore customers and partners with their transformation from marketing with a brand-centric, static web presence to marketing with a personalized, contextual, omnichannel digital platform that creates great customer experiences and builds loyal customers.
  • How to Deliver a Better Digital Experience to your Customers
    How to Deliver a Better Digital Experience to your Customers Mick MacComascaigh, Research Vice President, Gartner; Scott Anderson, CMO, Sitecore Recorded: Mar 28 2017 28 mins
    Managing an end-to-end digital experience is a necessity for meeting the rapidly changing expectations of today’s consumer.

    Hear Gartner’s Mick MacComascaigh, research VP, and Sitecore’s Scott Anderson, CMO, speak on what is mission critical for your customer’s digital experience management.

    In this new webinar on Delivering the Next Best Digital Customer Experience, you will learn:

    - Why and how web content management (WCM) is the foundation for digital experience management platforms
    - Key future trends in digital experience management
    - How WCM and digital experience management systems impact the bottom line
    - What marketers can do today to stay current and meet consumers’ rapidly changing expectations

    Your customers are more digitally savvy than ever, on more devices than ever, and demanding more from your business than ever. Register now to learn how to provide the better customer experience.
  • How to personalize commerce experiences
    How to personalize commerce experiences Simon Crawley, Project Manager, Vanson Bourne Recorded: Jan 31 2017 59 mins
    The fight for market share is online. Does your organization have the strategy and technology in place to win customer experiences?

    Register today to hear analyst Simon Crawley from Vanson Bourne provide best practices, based on results from a new commerce experience survey, for optimizing analytics to create an engaging customer journey.

    Key Takeaways:
    - Understand where businesses struggle most in creating personalized commerce experiences
    - How to avoid departmental silos and bad lines of communication
    - Why, and how, a contextualized experience must go beyond the point of purchase

    Inspire your organization to deliver the personalized, contextualized commerce experience your customers expect. Register for this free webinar today!
  • Analyst Report: Connecting Customer Experience to Revenue
    Analyst Report: Connecting Customer Experience to Revenue Kelsey Parish, Senior Project Manager, Vanson Bourne Recorded: Dec 15 2016 62 mins
    Customers are demanding better experiences, and businesses are seeing no choice but to adapt to these demands. But is delivering better customer experiences actually contributing to the bottom line of these businesses?

    To answer this question, Sitecore partnered with Avanade and analyst group Vanson Bourne to investigate the financial impact of CX. This webinar brings you the results of this study, and spoiler alert, CX’s bottom line impact was found to be significant.

    Join us to hear the full results and analysis of this study, including:

    - How much return your business can expect to receive for every $1 spent on customer experience
    - The biggest obstacles preventing businesses from delivering an outstanding CX
    - The quantifiable impact of quality CX on customer lifetime value.

    You’ll walk away with the ammunition you need to convince your organization to take customer experience to the next level – from the boardroom to the bottom line!
  • How to Make your Marketing Strategy Customer Obsessed
    How to Make your Marketing Strategy Customer Obsessed Thomas Husson, VP and Principal Analyst, Forrester Recorded: Dec 12 2016 50 mins
    As marketers, today, we face more challenges and higher business demands than ever before. Our reality is “do more with less, using new technologies”. No small feat, indeed.

    To succeed, we have to rethink our marketing and do away with the hurdles that hold us back. As marketers, we must demand – and deliver – more transformation.

    Join us to learn:
    - Forrester’s five market imperatives for becoming customer obsessed
    - Why a “mobile first” strategy will not be enough to win and retain your customers
    - How context is transforming marketing, and what it means for your business

    You’ll walk away with powerful, proven ideas for delivering amazing customer experiences and keeping your marketing relevant during future, inevitable disruptions!
  • Mobile Moments: Where and How your Brand Fits In
    Mobile Moments: Where and How your Brand Fits In Ted Schadler, VP & Principal Analyst, Forrester; Scott Anderson, Chief Marketing Officer, Sitecore Recorded: Nov 29 2016 55 mins
    Mobile technology has reprogrammed our brains—we turn to our mobile devices the instant we want to know, buy, compare, connect, learn, and more. In a split second, wherever we are, we can tap or swipe our way to satisfaction.
    If your brand isn’t yet delivering experiences in context of these mobile moments, you risk being shunted aside in favor of nimbler competitors. Join us to hear a discussion on how to win on mobile with Forrester Vice President and Principal Analyst Ted Schadler. You’ll learn:

    • What the mobile mind shift means for consumer expectations and business opportunities
    • How to create your own mobile moment journey map
    • Why contextual content improves the effectiveness of mobile moments

    “Mobile” is much more than a channel or device—it’s wherever your digital interactions occur. Register now to hear why effective mobile moments rely on context marketing, how to get started, and what’s required in your technology to deliver mobile content in context.
  • How-to: Orchestrating a Customer Experience Across Marketing Channels
    How-to: Orchestrating a Customer Experience Across Marketing Channels Tanya Osterfield, Digital Marketing Manager, New England Biolabs Recorded: Nov 10 2016 44 mins
    Creating outstanding customer experiences can be like conducting an orchestra. Marketing elements, including content, personalization, omni-channel, and commerce, need to fit together in harmony to help you gain customer insight to deliver the right content at the right time.

    Register for this upcoming webinar for a step-by-step tutorial on how to set goals, work cross functionally, harness your data, and sync your channels to improve the customer experience.

    You'll learn how New England Bio Labs integrated its marketing pieces and built a solid foundation that empowered them to capitalize on best-in-class collaboration, support, engagement, and satisfaction.

    You'll also learn:
    • How to set expectations and priorities to orchestrate a strategy for digital maturity
    • How to integrate actionable data from a number of systems
    • Tips for optimizing the interactions that create lifetime customers

    Don't miss this chance to hear practical, real-world advice on building excellent customer experiences!

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