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Sitecore North America

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  • How to personalize commerce experiences How to personalize commerce experiences Simon Crawley, Project Manager, Vanson Bourne Recorded: Jan 31 2017 59 mins
    The fight for market share is online. Does your organization have the strategy and technology in place to win customer experiences?

    Register today to hear analyst Simon Crawley from Vanson Bourne provide best practices, based on results from a new commerce experience survey, for optimizing analytics to create an engaging customer journey.

    Key Takeaways:
    - Understand where businesses struggle most in creating personalized commerce experiences
    - How to avoid departmental silos and bad lines of communication
    - Why, and how, a contextualized experience must go beyond the point of purchase

    Inspire your organization to deliver the personalized, contextualized commerce experience your customers expect. Register for this free webinar today!
  • Analyst Report: Connecting Customer Experience to Revenue Analyst Report: Connecting Customer Experience to Revenue Kelsey Parish, Senior Project Manager, Vanson Bourne Recorded: Dec 15 2016 62 mins
    Customers are demanding better experiences, and businesses are seeing no choice but to adapt to these demands. But is delivering better customer experiences actually contributing to the bottom line of these businesses?

    To answer this question, Sitecore partnered with Avanade and analyst group Vanson Bourne to investigate the financial impact of CX. This webinar brings you the results of this study, and spoiler alert, CX’s bottom line impact was found to be significant.

    Join us to hear the full results and analysis of this study, including:

    - How much return your business can expect to receive for every $1 spent on customer experience
    - The biggest obstacles preventing businesses from delivering an outstanding CX
    - The quantifiable impact of quality CX on customer lifetime value.

    You’ll walk away with the ammunition you need to convince your organization to take customer experience to the next level – from the boardroom to the bottom line!
  • How to Make your Marketing Strategy Customer Obsessed How to Make your Marketing Strategy Customer Obsessed Thomas Husson, VP and Principal Analyst, Forrester Recorded: Dec 12 2016 50 mins
    As marketers, today, we face more challenges and higher business demands than ever before. Our reality is “do more with less, using new technologies”. No small feat, indeed.

    To succeed, we have to rethink our marketing and do away with the hurdles that hold us back. As marketers, we must demand – and deliver – more transformation.

    Join us to learn:
    - Forrester’s five market imperatives for becoming customer obsessed
    - Why a “mobile first” strategy will not be enough to win and retain your customers
    - How context is transforming marketing, and what it means for your business

    You’ll walk away with powerful, proven ideas for delivering amazing customer experiences and keeping your marketing relevant during future, inevitable disruptions!
  • Mobile Moments: Where and How your Brand Fits In Mobile Moments: Where and How your Brand Fits In Ted Schadler, VP & Principal Analyst, Forrester; Scott Anderson, Chief Marketing Officer, Sitecore Recorded: Nov 29 2016 55 mins
    Mobile technology has reprogrammed our brains—we turn to our mobile devices the instant we want to know, buy, compare, connect, learn, and more. In a split second, wherever we are, we can tap or swipe our way to satisfaction.
    If your brand isn’t yet delivering experiences in context of these mobile moments, you risk being shunted aside in favor of nimbler competitors. Join us to hear a discussion on how to win on mobile with Forrester Vice President and Principal Analyst Ted Schadler. You’ll learn:

    • What the mobile mind shift means for consumer expectations and business opportunities
    • How to create your own mobile moment journey map
    • Why contextual content improves the effectiveness of mobile moments

    “Mobile” is much more than a channel or device—it’s wherever your digital interactions occur. Register now to hear why effective mobile moments rely on context marketing, how to get started, and what’s required in your technology to deliver mobile content in context.
  • How-to: Orchestrating a Customer Experience Across Marketing Channels How-to: Orchestrating a Customer Experience Across Marketing Channels Tanya Osterfield, Digital Marketing Manager, New England Biolabs Recorded: Nov 10 2016 44 mins
    Creating outstanding customer experiences can be like conducting an orchestra. Marketing elements, including content, personalization, omni-channel, and commerce, need to fit together in harmony to help you gain customer insight to deliver the right content at the right time.

    Register for this upcoming webinar for a step-by-step tutorial on how to set goals, work cross functionally, harness your data, and sync your channels to improve the customer experience.

    You'll learn how New England Bio Labs integrated its marketing pieces and built a solid foundation that empowered them to capitalize on best-in-class collaboration, support, engagement, and satisfaction.

    You'll also learn:
    • How to set expectations and priorities to orchestrate a strategy for digital maturity
    • How to integrate actionable data from a number of systems
    • Tips for optimizing the interactions that create lifetime customers

    Don't miss this chance to hear practical, real-world advice on building excellent customer experiences!

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