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BrightTALK Customer Best Practices

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  • Introducing Best Practice Templates for Marketo and BrightTALK Introducing Best Practice Templates for Marketo and BrightTALK David Pitta, CMO at BrightTALK & Daniel DePaoli, Senior Marketing Operations Specialist at BrightTALK Recorded: Nov 1 2016 54 mins
    BrightTALK is excited to introduce new best practice Marketo templates and documentation co-authored with LeadMD, a leading Marketo consulting firm.

    These best practices are now available to all BrightTALK clients using the Marketo Advanced Connector and include out-of-the-box webinar programs, reporting, and rich viewing behavior profiles for leads.

    Join us for a live demo, where we’ll show you how to easily import our templates and reports directly into your Marketo instance. This is also a great opportunity to ask any questions regarding using BrightTALK’s advanced connector for marketing automation.

    We’ll walk through:
    - Best practices for lead scoring and interesting moments based on webinar engagement data
    - Easy-to-clone webinar program templates that trigger from BrightTALK
    - Tracking and out-of-the-box reporting for BrightTALK lead performance