BrightTALK Customer Best Practices
Introducing Best Practice Templates for Marketo and BrightTALK
David Pitta, CMO at BrightTALK & Daniel DePaoli, Senior Marketing Operations Specialist at BrightTALK
BrightTALK is excited to introduce new best practice Marketo templates and documentation co-authored with LeadMD, a leading Marketo consulting firm.
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These best practices are now available to all BrightTALK clients using the Marketo Advanced Connector and include out-of-the-box webinar programs, reporting, and rich viewing behavior profiles for leads.
Join us for a live demo, where we’ll show you how to easily import our templates and reports directly into your Marketo instance. This is also a great opportunity to ask any questions regarding using BrightTALK’s advanced connector for marketing automation.
We’ll walk through:
- Best practices for lead scoring and interesting moments based on webinar engagement data
- Easy-to-clone webinar program templates that trigger from BrightTALK
- Tracking and out-of-the-box reporting for BrightTALK lead performance