Jim Hopkins, Salesforce | James Schoensiegel, Tegile, a Western Digital brand | Justin Kitagawa, HG Data
If you sell or market a B2B technology product or service, you’re accustomed to developing call scripts or marketing collateral that highlights how you solve the pain points of a competing technology, or enhance the functionality of a complementary solution. However, all the work you’ve invested in crafting that refined message gets lost if you’re not delivering it to the people that would benefit from your offering the most.
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In this webinar, we’ll show you how to get your message to the right audience by enriching your Salesforce accounts with comprehensive technology installation data (technographics). Through real use cases from our customer, Tegile, a Western Digital brand, you’ll not only see how easy this is to do, but also understand how effective it can be. In brief, here’s what we’ll cover:
- How Tegile, a Western Digital brand, is using technographic data to deliver personalized content for their ABM programs, develop custom product pitches for their SDRs, choose the right channel partners their accounts, and conduct strategic target market assessments.
- A brief overview of Salesforce’s new Lightning Data app platform and how you can use it to quickly enrich your Salesforce accounts with trusted third-party data
- An introduction to technographic data and how easy it is to add to your Salesforce accounts using our HG Data for Salesforce app