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HG Data

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  • Account Based Sales: What You Need for Success
    Account Based Sales: What You Need for Success Barbara Winters, Justin Kitagawa Recorded: Sep 7 2017 45 mins
    You’ve heard all benefits of account based sales development: better alignment between sales and marketing, increased engagement with target accounts, and larger deal sizes leading to higher revenues. That’s great, who wouldn’t want that? But how do you get there?

    Although implementing an ABS strategy varies somewhat from company to company, we’ve learned quite a bit about what it takes to do it successfully from our customers as well as our own sales and marketing teams. In this webinar, you’ll learn:

    • How ABS has made our customers more effective in their sales and marketing outreach
    • The process we went through to achieve ABS success
    • The key ingredient to aligning sales and marketing to achieve the best results with ABS

    The presenters for this webinar are Barbara Winters, Vice President of Marketing at HG Data, and Justin Kitagawa, Director of Sales and Marketing Technology at HG Data.
  • A Data Driven Approach to Implementing the Demand Unit Waterfall
    A Data Driven Approach to Implementing the Demand Unit Waterfall John Donlon (SiriusDecisions), Barbara Winters (HG Data), Zak Pines (Bedrock Data) Recorded: Jul 27 2017 42 mins
    SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their processes and, ultimately, drive increased revenue and growth. Quality third-party data is a key driver in implementing a successful Demand Unit Waterfall in your organization, but exactly what data should you be looking for and how do you apply it?
     
    In this Webinar we’ll cover 

    • Enhanced company profile data and how it can help you define and refine your TAM, and inform sales and marketing efforts throughout your demand generation activities

    • Using Reverse technographic analysis to uncover your Ideal Customer Profile and identify Active Demand

    • A case study from a customer who used technographic data to find the right customers to target and achieve well above average response rates on demand generation campaigns

    Presenters for this webinar include John Donlon, Senior Research Director at SiriusDecisions, Barbara Winters, Vice President of Marketing at HG Data, and Zak Pines, Vice President of Marketing at Bedrock Data
  • HG Data Company Overview
    HG Data Company Overview HG Data Recorded: Jul 12 2017 3 mins
    HG Data is the best-in-class leader for technology installation information in the world. B2B technology marketers rely on our accurate technographic insights, based on advanced data science, to build better forecasts and precisely target their campaigns at scale, while innovative OEMs use our intelligence to enhance their product offerings.
  • Targeted Outreach: How to Get Noticed
    Targeted Outreach: How to Get Noticed Mark Godley, CRO at HG Data Recorded: Jun 14 2017 28 mins
    Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions from companies pitching their solutions. How do you make sure your outreach stands out and leads to further engagement?

    The sales and marketing teams who run the most successful cross-sell/up-sell and competitive takeaway campaigns do so my learning all they can about the technology their prospects use to run their business. This allows them to craft highly tailored messages that directly address the pain points prospects are having with their current tech stack, in a language that resonates and encourages follow up.

    In this webinar we'll cover:

    • Using targeted technographics to identify the right accounts to target for your cross-sell/up-sell and competitive takeaway campaigns, as well as your ABM programs
    • Developing messages that are focused on what you know about your prospect’s tech stack
    • Examples of what successful targeted messaging looks like

    The presenter for this webinar is Mark Godley, the chief revenue officer for HG Data. Mark has held leadership positions at technology companies of all sizes, from pre-revenue to publicly traded. Mark is best known for driving revenue that significantly outpaces industry growth while rejecting the herd mentality.
  • Better Data, Better Account Based Marketing: What You Need to Know
    Better Data, Better Account Based Marketing: What You Need to Know John Donlon, research director at SiriusDecisions, Mark Godley, CRO of HG Data, Vin Turk, COO of Madison Logic, Recorded: May 1 2017 45 mins
    There’s a lot of data available to B2B marketers, but having the right data is the first step toward building an effective account based marketing strategy. But what is the right data, and how do you apply it?

    When account based marketing is done right, sales and marketing teams can align behind the best prospects to target and develop messages that resonate with these prospects. This webinar will help you:

    - Recognize the right data for account based marketing campaigns
    - Apply that data to create hyper-relevant campaigns
    - Measure and continually optimize your ABM campaigns

    Moderated by John Donlon, research director at SiriusDecisions, and featuring presentations by Mark Godley, CRO of HG Data, and Vin Turk, COO of Madison Logic, this webinar demonstrates the type of data you need to succeed in your programs. Vin and Mark will also share use cases as to how data is helping them deliver extraordinary results in real-world ABM programs.
  • Turning Data Into Sales
    Turning Data Into Sales Mark Godley, Chief Revenue Officer, HG Data Recorded: Nov 2 2016 43 mins
    Spend more time selling and less time searching. This webinar will address how to expand your market, sharpen your focus, and implement a data-driven approach to account-based marketing sales strategies.

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